About Petal
Petal is a company based in West Sacramento (United States) founded in 2016 by Jason Gross was acquired by Empower in April 2024. It operates as a Commission-Based. Petal has raised $298.43 million across 14 funding rounds from investors including Synchrony, Wise and Tilt. Petal offers products and services including Petal 1, Petal 2, and Petal 1 Rise. Petal operates in a competitive market with competitors including Afterpay, Upgrade, Affirm, Stori and Possible Finance, among others.
- Headquarter West Sacramento, United States
- Founders Jason Gross
- Stage Soonicorn
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Sectors
Financial Services
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Email
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Phone
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Website
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Social
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- Legal Name Tilt Card, Inc.
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Products & Services of Petal
Petal offers a comprehensive portfolio of products and services, including Petal 1, Petal 2, and Petal 1 Rise. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Credit card designed to build credit history effectively.
Credit card offering rewards with no fees included.
Credit card focused on simple credit building process.
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Funding Insights of Petal
Petal has successfully raised a total of $298.43M across 14 strategic funding rounds. The most recent funding activity was a Series D round of $20 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 14
- Last Round Series D — $20.0M
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First Round
First Round
(15 Dec 2016)
- Investors Count 50
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2023 | Amount | Debt – Conventional - Petal | Valuation |
investors |
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| Aug, 2023 | Amount | Series D - Petal | Valuation | Trinity Capital , Private Ventures Group |
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| May, 2023 | Amount | Series D - Petal | Valuation | Valar Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Petal
Petal has secured backing from 51 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Synchrony, Wise and Tilt. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Blank check and private debt firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Venture debt and equipment financing are provided to growth-stage companies.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Petal
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Petal
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Petal Comparisons
Competitors of Petal
Petal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Afterpay, Upgrade, Affirm, Stori and Possible Finance, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
A buy now pay later service is offered by Afterpay.
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| domain | founded_year | HQ Location |
Consumer credit and banking products are offered to individuals.
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| domain | founded_year | HQ Location |
Point-of-sale financing is facilitated via an online installment payment platform.
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| domain | founded_year | HQ Location |
Credit cards, deposit accounts, and investment products are provided.
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| domain | founded_year | HQ Location |
Multiple consumer loans are offered through an online platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Petal
Frequently Asked Questions about Petal
When was Petal founded?
Petal was founded in 2016.
Where is Petal located?
Petal is headquartered in West Sacramento, United States. It is registered at West Sacramento, California, United States.
Who is the current CEO of Petal?
Jason Gross is the current CEO of Petal. They have also founded this company.
Is Petal a funded company?
Petal is a funded company, having raised a total of $298.43M across 14 funding rounds to date. The company's 1st funding round was a Series D of $35M, raised on Dec 15, 2016.
What does Petal do?
Credit solutions are provided by Petal to assist individuals in building credit history. Various card options like Petal 1, Petal 2, and Petal 1 Rise are made available, targeting different consumer needs with features such as cash back and no fees. The financial sector is primarily served, focusing on consumer credit through innovative application processes that include bank data linkage for better approval odds.
What products or services does Petal offer?
Petal offers Petal 1, Petal 2, and Petal 1 Rise.
Who are Petal's investors?
What is Petal's valuation?
The valuation of Petal is $800M as of Jan 2022.
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