About PetWise
PetWise is a Business Services company based in Clarkston (United States) founded in 1990, and was acquired by Alvarez & Marsal Capital in September 2021. Manufacturer of veterinary medications for various livestock. It operates in the Business Services, Technology, and Consumer sectors. PetWise offers products and services including SmartyKat, goDog, Sherpa, Treatly, and FurHaven. Its focus areas include Consumer Goods, Pet Care Products, Durables & Accessories and Multi-Category. Its legal entity is Worldwise, Inc. Its competitors include Genpact, 1&1 IONOS and Mavenir; 1 of its 3 listed competitors has raised funding.
Company details
PetWise was founded in 1990 in Clarkston, United States, and operates within the veterinary pharmaceuticals sector. A range of antibiotics and treatments is produced to address livestock health issues, including respiratory diseases and mastitis in cattle, pigs, and sheep. Products are distributed internationally through established channels, supporting global agricultural needs in animal health management.
- Headquarters Clarkston, United States
- Stage Acquired
- SectorsBusiness ServicesTechnology Consumer
- Website petwisebrands.com
- Social LinkedIn
- Acquired by Alvarez & Marsal Capital (Sep 2021)
- Legal Name Worldwise, Inc.
- Latest Funding Round$30M (USD), Debt – Conventional
Apr 2021
- InvestorsWingspire Capital
& 2 more
- Acquired by
Products & Services of PetWise
PetWise offers a comprehensive portfolio of products and services, including SmartyKat, goDog, Sherpa, Treatly, and FurHaven.
Toys and accessories designed for cat play and stimulation.
Durable toys for dogs to enhance play and engagement.
Products for safe and comfortable pet travel experiences.
Natural chews and treats made from high-quality ingredients.
Comfortable beds and accessories for pet rest and sleep.
Funding Insights of PetWise
- Total Rounds 1
- Last Round Debt – Conventional — $30M
- First Round $30M
(Apr 2021)
- Investors Count 1
All 1 funding rounds of PetWise with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $30M | Debt – Conventional | – | – |
3 investors in total: 3 institutional.
Investors in PetWise
PetWise has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Wingspire Capital, Mistral Equity Partners and Alvarez & Marsal Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A diversified investment firm focused on private equity and venture capital. | 2007 | mistralequity.com | New York, United States | |
A multi-strategy private equity investment firm is operated by Alvarez & Marsal Capital. | a-mcapital.com | Greenwich, United States | ||
Provides customized loans and financing to middle market firms worldwide. | 2019 | wingspirecapital.com | Alpharetta, United States |
Investor details for PetWise
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PetWise
9 people are tracked at PetWise (4 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Steve Jones | Vice President Of Sales | Leadership |
Kate Haering | Vice President, Human Resources | Leadership |
Margie Barriere | Director Of Business Intelligence, Sales Forecasting | Leadership |
Heather Mason White | Senior Director Sales, Walmart | Leadership |
Eric Borsky | Data Analytics Manager | Team |
Rebecca Arnold | Senior Sales & Replenishment Analyst | Team |
Alexandra Moosberger | National Account Manager- Eastern North America | Team |
Janell Martin | National Account Sales | Team |
Christina Dunn | Senior Business Analyst | Team |
Complete people profiles for PetWise
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of PetWise
4 dated milestones of PetWise across 31 years, from founding to its latest funding, stage changes and deals.
- Founded PetWise is founded.
- Exit Acquired by Mistral Equity Partners.
- Funding First funding round of $30.0M.
- Exit Acquired by Alvarez & Marsal Capital.
Competitors of PetWise
PetWise has 3 listed competitors in our database, 1 of them funded. They include Genpact, 1&1 IONOS and Mavenir.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| genpact.com | 1997 | New York, United States | 129,140 | Provider of end-to-end business process outsourcing services | ||
| ionos.com | 1988 | Chesterbrook, United States | 134 | Cloud infrastructure and hosting services are provided by 1&1 IONOS. | ||
| mavenir.com | 2005 | Richardson, United States | $105.36M | 363 | Multi-access edge networking computing platform is provided for mobile services. |
Detailed competitors of PetWise
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PetWise
The website of PetWise (petwisebrands.com) receives about 8.9K visits a month.
- Monthly visits8.9K
▲ 20.8% vs previous month
Websites whose visitors overlap most with PetWise. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
worldwiseimports.com | worldwiseimports.com | 100% | #5,072,246 | – |
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as PetWise (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Petwise
Complete news archive for PetWise
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about PetWise
PetWise was founded in 1990 and raised its 1st funding round 31 years after it was founded.
PetWise is headquartered in Clarkston, United States.
PetWise was founded in 1990 in Clarkston, United States, and operates within the veterinary pharmaceuticals sector. A range of antibiotics and treatments is produced to address livestock health issues, including respiratory diseases and mastitis in cattle, pigs, and sheep. Products are distributed internationally through established channels, supporting global agricultural needs in animal health management.
PetWise offers SmartyKat, goDog, Sherpa, Treatly, and FurHaven.
PetWise has 3 investors. Key investors include Wingspire Capital, Mistral Equity Partners, and Alvarez & Marsal Capital.
PetWise operates through Worldwise, Inc..
Yes. PetWise was acquired by Alvarez & Marsal Capital in September 2021.