About Pex
Pex is a company based in San Francisco (United States) founded in 2014 by Rasty Turek was acquired by Vobile in April 2025.. Pex has raised $64 million across 2 funding rounds from investors including Tencent, Universal Music Group and Warner Music. Pex has completed 1 acquisition, including Dubset. Pex offers products and services including Search, Discovery, Market Share Report, and Attribution Engine. Pex operates in a competitive market with competitors including Zefr, Verimatrix, Vobile, Revelator and SoundExchange, among others.
- Headquarter San Francisco, United States
- Founders Rasty Turek
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Pexeso, Inc
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Products & Services of Pex
Pex offers a comprehensive portfolio of products and services, including Search, Discovery, Market Share Report, and Attribution Engine. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI tool for identifying music and video across platforms.
Platform to track audio and video content online.
Tool for determining market share of content.
System for licensing and compliance with content.
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Funding Insights of Pex
Pex has successfully raised a total of $64M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $57 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $57.0M
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First Round
First Round
(10 Oct 2017)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2021 | Amount | Series B - Pex | Valuation | Tencent , Tencent Music |
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| Oct, 2017 | Amount | Series A - Pex | Valuation | Illuminate Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pex
Pex has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Tencent, Universal Music Group and Warner Music. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Cue Ball is engaged in venture capital investments.
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Venture capital investments are directed toward multiple sectors.
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Amaranthine is managed as a family office offering investment services.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pex
Pex has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Dubset. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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AI-powered content identification and rights management solutions are provided.
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2008 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Pex
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pex Comparisons
Competitors of Pex
Pex operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zefr, Verimatrix, Vobile, Revelator and SoundExchange, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud based video right management solution provider
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Video security solutions are offered for Pay-TV content protection.
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| domain | founded_year | HQ Location |
Film rights management solutions are provided via a SaaS platform.
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| domain | founded_year | HQ Location |
Cloud-based automation and marketing solutions for music professionals are provided.
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| domain | founded_year | HQ Location |
Administers digital performance royalties for music artists and service providers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pex
Frequently Asked Questions about Pex
When was Pex founded?
Pex was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Where is Pex located?
Pex is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Pex?
Rasty Turek is the current CEO of Pex. They have also founded this company.
Is Pex a funded company?
Pex is a funded company, having raised a total of $64M across 2 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Oct 10, 2017.
What does Pex do?
Pex was founded in 2014 in San Francisco, United States, and operates in the video analytics sector. Audio and visual recognition technology is utilized to track and monitor video content across major platforms. Analysis is provided on how content is viewed, used, and edited. Clients receive insights into popular videos, influencers, and optimal distribution platforms.
Who are the top competitors of Pex?
Pex's top competitors include Zefr, Vobile and Verimatrix.
What products or services does Pex offer?
Pex offers Search, Discovery, Market Share Report, and Attribution Engine.
How many acquisitions has Pex made?
Pex has made 1 acquisition, including Dubset.
Who are Pex's investors?
Pex has 11 investors. Key investors include Tencent, Universal Music Group, Warner Music, Vobile, and NextGen Venture Partners.
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