About Pex
Pex is a Media & Entertainment company based in San Francisco (United States) founded in 2014 by Rasty Turek, and was acquired by Vobile in April 2025. Video content usage is monitored and analyzed across platforms. Pex has raised $64 million across 2 funding rounds from investors including Tencent, Universal Music Group and Warner Music. Pex has completed 1 acquisition, including Dubset. Its chief executive, as recorded, is Rasty Turek. Its website pex.com draws about 28 thousand monthly visits. Pex offers products and services including Search, Discovery, Market Share Report, and Attribution Engine. Its focus areas include OTT Video, Video Management, Digital Rights Management and Consumer. Its legal entity is PEXESO, INC. Its competitors include Zefr, Verimatrix and Vobile; 3 of its 3 listed competitors have raised funding.
Company details
Pex was founded in 2014 in San Francisco, United States, and operates in the video analytics sector. Audio and visual recognition technology is utilized to track and monitor video content across major platforms. Analysis is provided on how content is viewed, used, and edited. Clients receive insights into popular videos, influencers, and optimal distribution platforms.
Products & Services of Pex
Pex offers a comprehensive portfolio of products and services, including Search, Discovery, Market Share Report, and Attribution Engine.
AI tool for identifying music and video across platforms.
Platform to track audio and video content online.
Tool for determining market share of content.
System for licensing and compliance with content.
Funding Insights of Pex
Pex has successfully raised a total of $64M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $57 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $64M
- Total Rounds 2
- Last Round Series B — $57M
- First Round $7M
(Oct 2017)
- Investors Count 10
All 2 funding rounds of Pex with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $57M | Series B | – | Tencent, Tencent Music | – |
| Oct 2017 | $7M | Series A | – | Illuminate Ventures |
11 investors in total: 11 institutional.
Investors in Pex
Pex has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Tencent, Universal Music Group and Warner Music.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cue Ball is engaged in venture capital investments. | cueball.com | Boston, United States | ||
Venture capital investments are directed toward multiple sectors. | 2011 | nextgenvp.com | Baltimore, United States | |
Amaranthine is managed as a family office offering investment services. | 2017 | amaranthine.com | San Francisco, United States | |
Venture capital firm investing in early-stage companies across fintech, healthcare, and multiple sectors | susaventures.com | San Francisco, United States | ||
Early-stage venture capital is provided by Illuminate Ventures for B2B software startups. | illuminate.com | Oakland, United States | ||
| blibros.com | ||||
Value-added internet, mobile, and telecom services are provided in China. | 1998 | tencent.com | Shenzhen, China | |
Recording music, live music, audio, and video services are provided. | 2016 | tencentmusic.com | Shenzhen, China | |
Recorded music, publishing, merchandising, and audiovisual content are provided globally. | 1934 | universalmusic.com | Hilversum, Netherlands | |
Music publishing company | 1958 | wmg.com | New York, United States |
Investor details for Pex
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pex
22 people are tracked at Pex (5 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
Rasty Turek | Founder & CEO | Leadership |
Nicholas Ruhl | Director Of Infrastructure | Leadership |
Antoine Matrot | VP of Finance | Leadership |
David Southwell | Senior Director of Engineering (Infrastructure), Head of SRE | Leadership |
Emily C. Anderson | Director of Product Management | Leadership |
Domingos Da Silva | Senior SRE Manager EMEA | Team |
Anton Lytvyniuk | Research Engineer | Team |
Andrew Galloway | Senior Infrastructure Engineer | Team |
Kryštof Šplíchal | Senior Backend Engineer II | Team |
Filip Korč | Senior Research Engineer | Team |
MC Teissedre-Grunitzky | SVP Revenue Strategy & Operations | Team |
💻 Martin Hořeňovský | Senior Software Engineer | Team |
Jon Anderson | Lead Software Engineer | Team |
Kenny Wu | Senior Software Engineer | Team |
Stepan Bujnak | Senior Software Engineer | Team |
Joseph Peacock | Senior Software Engineer | Team |
Howard Brown | Sr. QA Engineer | Team |
Jeff DeCola | Go developer | Team |
Julie McAllister | Sr QA Engineer | Team |
Lea Boháčová | Engineering Manager | Team |
2 more people are available in the full profile.
Complete people profiles for Pex
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Pex
Pex has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Dubset.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-powered content identification and rights management solutions are provided. | dubset.com | New York, United States | 2008 | Mar 2020 | •••• |
Complete acquisition details for Pex
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Competitors of Pex
Pex has 3 listed competitors in our database, 3 of them funded. They include Zefr, Verimatrix and Vobile.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| verimatrix.com | 2000 | San Diego, United States | $40.5M | Video security solutions are offered for Pay-TV content protection. | ||
| vobile.com | 2005 | Santa Clara, United States | $28.84M | 293 | Film rights management solutions are provided via a SaaS platform. |
Detailed competitors of Pex
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pex
The website of Pex (pex.com) receives about 27.8K visits a month.
- Monthly visits27.8K
▲ 25.1% vs previous month
Websites whose visitors overlap most with Pex. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
silvia777.com | silvia777.com | 100% | – | ||
affit.jp | affit.jp | 89% | – | ||
ircamamplify.io | ircamamplify.io | 50% | #702,934 | – | |
| pexcard.com | 28% | 215.9K | #209,439 | View details |
Top companies in OTT & Streaming Media
3 companies that operate in the same segment as Pex (OTT & Streaming Media) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Video content is streamed through subscription-based OTT platform. | 2007 | Santa Monica, California, United States | USD 100 M | 2,314 | ||
ESports social video streaming platform | 2006 | San Francisco, California, United States | USD 35.12 M | |||
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Pex
Complete news archive for Pex
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Pex
Pex was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Pex is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Rasty Turek is the CEO of Pex, as recorded in our data. They have also founded this company.
Pex is a funded company, having raised a total of $64M across 2 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Oct 2017.
Pex was founded in 2014 in San Francisco, United States, and operates in the video analytics sector. Audio and visual recognition technology is utilized to track and monitor video content across major platforms. Analysis is provided on how content is viewed, used, and edited. Clients receive insights into popular videos, influencers, and optimal distribution platforms.
Pex's top competitors include Zefr, Vobile and Verimatrix.
Pex offers Search, Discovery, Market Share Report, and Attribution Engine.
Pex has made 1 acquisition, including Dubset.
Pex has 11 investors. Key investors include Tencent, Universal Music Group, Warner Music, Vobile, and NextGen Venture Partners.
Pex operates through Pexeso, Inc.
Yes. Pex was acquired by Vobile in April 2025.