About Picfair
Picfair is a company based in London (United Kingdom) founded in 2013. Picfair has raised $10.77 million across 8 funding rounds from investors including D5 Capital, Peter Davies and Alexis Ohanian. The company has 16 employees. Picfair operates in a competitive market with competitors including Getty Images, Freepik, EyeEm, Shutterstock and Fotolia, among others.
- Headquarter London, United Kingdom
- Employees 16
- Stage Minicorn
- SectorsMedia & Entertainment
- Website category Hobbies and Leisure · Photography
- Website picfair.com
- Social LinkedIn X Facebook
- Legal Name Picfair Limited
- Date of Incorporation 05 Apr, 2013
- Jurisdiction DERBY, ENGLAND
- Total Equity Funding$10.77M (USD)
in 8 rounds
- Latest Funding Round$1.62M (USD), Seed
Apr 2021
- InvestorsD5 Capital
& 5 more
- Employee Count16
Funding Insights of Picfair
Picfair has successfully raised a total of $10.77M across 8 strategic funding rounds. The most recent funding activity was a Seed round of $1.62 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.77M
- Total Rounds 8
- Last Round Seed — $1.62M
- First Round $520,000
(Jun 2014)
- Investors Count 6
All 8 funding rounds of Picfair with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $1.62M | Seed | $13.91M | – | – |
| Jul 2020 | $777,684 | Seed | $8.98M | – | – |
| Aug 2018 | $548,394 | Seed | – | – | – |
| Sep 2017 | $2.02M | Seed | – | – | – |
| Jun 2016 | $4.25M | Seed | $••••• | – | |
| Jun 2015 | $629,617 | Seed | $••••• | – | – |
| Jun 2015 | $400,000 | Angel Round | – | – | – |
| Jun 2014 | $520,000 | Seed | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2021 | $13.91M | •••••••• |
| Jul 2020 | $8.98M | •••••••• |
| Jun 2016 | $••••• | •••••••• |
| Jun 2015 | $••••• | •••••••• |
Full valuation and stage history of Picfair
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $13.91M (Apr 2021). 6 investors in total: 1 institutional and 5 angel.
Investors in Picfair
Picfair has secured backing from 6 investors, including institutional and angel investors. Prominent investors backing the company include D5 Capital, Peter Davies and Alexis Ohanian.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A corporate finance advisor specializing in media and technology sectors. | – | d5capital.com | London, United Kingdom | |
PD Peter Davies | - | – | unknown_9d3e2222de9346109 | - |
AO Alexis Ohanian | Co-founder of Reddit, Initialized Capital, active angel investor in tech startups. | – | unknown_cec60d93603c4776a | - |
MJ Max Jennings | Indian angel investor focusing on early-stage tech startups. | – | unknown_18a133225f2140439 | - |
DJ Ducan Jennings | Angel investor focusing on Indian startups, based in Mumbai. | – | unknown_58e979121fe64c559 | - |
TH Tom Hulme | British angel investor, GV partner, active in Indian startups | – | unknown_f8df9d147333487eb | - |
Investor details for Picfair
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Picfair
14 people are tracked at Picfair (4 in leadership, 10 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Benji Lanyado | Founder & CEO | Leadership |
Sally Hart | Chief Operating Officer | Leadership |
Philip Mowbray | Head Of Content | Leadership |
Joseph Hobbs | Head Of Marketing | Leadership |
Kirsten Costanzo Scritsmier | Photographer | Team |
Luke Morgan | Photographer | Team |
Vincenzo Amodio | Fotografo | Team |
Adele Wilkinson | Photographer | Team |
Nicholas Christiansen | Photographer | Team |
Jessi Wyborn | Photographer | Team |
Philippa Müller | Photography | Team |
Peter William Bradney | Photographer | Team |
Maureen Ruddy Burkhart | Contributing Photographer | Team |
Joe Huynh | Content Creator | Team |
Complete people profiles for Picfair
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Picfair
4 dated milestones of Picfair across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Picfair is founded.
- Funding First funding round of $520K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $1.6M.
Competitors of Picfair
Picfair operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Getty Images, Freepik, EyeEm, Shutterstock and Fotolia, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gettyimages.com | 1995 | Seattle, United States | $625M | 837 | Royalty-free stock photos, creative images, and vectors are supplied globally. | |
| freepik.com | 2010 | Malaga, Spain | – | – | Online platform providing vectors, stock photos, and icons | |
| eyeem.com | 2010 | Berlin, Germany | $24M | 68 | Stock photos and videos are licensed via an online marketplace. | |
| shutterstock.com | 2003 | New York, United States | – | 1,274 | Royalty-free images, vectors, video clips, and music are supplied. | |
| fotolia.com | 2004 | New York, United States | $225.2M | 15 | Royalty-free stock photo marketplace platform | |
| scop.io | 2015 | Mountain View, United States | $100,000 | – | Stock photos are provided to companies via an online platform. | |
| depositphotos.com | 2009 | Fort Lauderdale, United States | $8M | – | Stock photos, vectors, and videos are traded via this marketplace. | |
| storyblocks.com | 2011 | Arlington, United States | $10.5M | – | Royalty-free stock images, video, and audio are offered via marketplace. | |
| iconfinder.com | 2007 | Copenhagen, Denmark | $2.08M | 10 | High-quality icons are supplied via a marketplace to creative professionals. |
Detailed competitors of Picfair
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Picfair
The website of Picfair (picfair.com) receives about 220.1K visits a month and ranks #155,714 among all websites worldwide, #999 in Photography.
- Monthly visits220.1K
- Unique visitors80.2K
per month
- Global rank#155,714
among all websites
- Category rank#999
Hobbies and Leisure · Photography
- Bounce rate42%
- Pages per visit5.0
- Average visit1 min 42 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Picfair. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
trendingimage.com | trendingimage.com | 100% | – | – | – |
pocketdispo.com | pocketdispo.com | 87% | – | #394,792 | – |
| apimages.com | 83% | – | #8,326,349 | View details | |
cloud.zno.com | cloud.zno.com | 82% | – | #583,619 | – |
discussion.alamy.com | discussion.alamy.com | 82% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Picfair
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Picfair
10 companies that operate in the same segment as Picfair (Photography & Online Media Services), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Online platform for creating graphic images | 2012 | Surry Hills, New South Wales, Australia | USD 589.22 M | – | – | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Royalty-free stock photos, creative images, and vectors are supplied globally. | 1995 | Seattle, Washington, United States | USD 625 M | USD 939.29 M | 1,700 | |
AI video generation models and production tools are developed. | 2013 | Jerusalem, Jerusalem District, Israel | USD 305 M | – | – | |
Developer of generative AI models for image, video, audio, and 3D | 2021 | London, England, United Kingdom | USD 257 M | – | – | |
Product and portrait photo editing is enabled through mobile application. | 2019 | Paris, France | USD 62.15 M | – | – | |
Social platform for photo and video sharing | 2010 | San Francisco, California, United States | USD 57.05 M | – | – | |
Tenor is recognized for providing GIF-based communication tools. | 2014 | San Francisco, California, United States | USD 30.5 M | – | – | |
Cloud-based AR-enabled photo collaboration for field services is provided. | 2015 | Lincoln, Nebraska, United States | USD 36.25 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Picfair
Picfair was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Picfair is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Picfair is a funded company, having raised a total of $10.77M across 8 funding rounds to date. The company's 1st funding round was a Seed of $520K, raised on Jun 2014.
Picfair has 16 employees.
Picfair was founded in 2013 in London, United Kingdom, and functions as a marketplace for royalty-free stock image licensing. Photographers are enabled to register and upload individual photographs for sale. An automated quality-check algorithm is applied to submissions from semi-professionals. Integration of the platforms API into personal websites is supported for direct image sales. Revenue is generated through commissions on transactions within the creative media sector.
Picfair's top competitors include Getty Images, Freepik and Depositphotos.
Picfair has 6 investors. Key investors include D5 Capital, Peter Davies, Alexis Ohanian, Max Jennings, and Ducan Jennings.
The valuation of Picfair is $13.91M as of Apr 2021.
Picfair operates through Picfair Limited.
The website of Picfair receives about 220 thousand visits a month and ranks #155,714 among all websites worldwide.