About Pipa • Bella
Pipa β’ Bella is a company based in Mumbai (India) founded in 2012 by Komal Goel was acquired by Nykaa Fashion in April 2021. Pipa β’ Bella has raised $2.92 million across 3 funding rounds from investors including Nykaa Fashion, Astir Ventures and Fireside Ventures. The company has 16 employees. Pipa β’ Bella operates in a competitive market with competitors including Maisha Lifestyle, Chokore, Tzaro and NakhreWaali, among others.
- Headquarter Mumbai, India
- Employees 16
- Founders Komal Goel
- Stage Minicorn
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website pipabella.com
- Social LinkedIn X Facebook
- Acquired by Nykaa Fashion (Apr 2021)
- Legal Name Pipa Bella Accessories Private Limited
- Date of Incorporation 11 Jul, 2012
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹0.56 Cr
FY 2023
- Net Profit₹0.56 Cr
FY 2023 · 98% margin
- EBITDA₹0.56 Cr
FY 2023 · 99% margin
- Total Equity Funding$2.92M (USD)
in 3 rounds
- Latest Funding Round$670.13K (USD), Seed
Jan 2019
- InvestorsNykaa Fashion
& 19 more
- Employee Count16
- Acquired byNykaa Fashion
(Apr 2021)
Associated legal entities of Pipa • Bella
Pipa • Bella is associated with 2 registered companies on The Company Check; the primary company is Pipa Bella Accessories Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Pipa Bella Accessories Private Limited CIN U36931MH2012PTC233232 | Strike Off | 11 Jul 2012 | Mumbai, Maharashtra | ₹0.6 Cr | 16 | 2 | View details |
| Nykaa Fashion Limited CIN U18102MH2019PLC320627 | Active | 04 Feb 2019 | Mumbai, Maharashtra | ₹645 Cr | 553 | 6 | View details |
Funding Insights of Pipa • Bella
Pipa β’ Bella has successfully raised a total of $2.92M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $670.13 thousand completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.92M
- Total Rounds 3
- Last Round Seed β $670,125
- First Round $650,000
(Jul 2015)
- Investors Count 19
All 3 funding rounds of Pipa Bella with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2019 | $670,125 | Seed | β | β | |
| Apr 2018 | $1.6M | Seed | $6.58M | Fireside Ventures | |
| Jul 2015 | $650,000 | Seed | $1.83M | LionRock Capital, Srihari Kumar |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2018 | $6.58M | β’β’β’β’β’β’β’β’ |
| Jul 2015 | $1.83M | β’β’β’β’β’β’β’β’ |
Last known valuation $6.58M (Apr 2018). 20 investors in total: 5 institutional and 15 angel.
Investors in Pipa • Bella
Pipa β’ Bella has secured backing from 20 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Nykaa Fashion, Astir Ventures and Fireside Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments and mentoring services are conducted by Astir Ventures in various locations. | – | astir.vc | San Jose, United States | |
Early-stage consumer brand companies are invested in by Fireside Ventures. | – | firesideventures.com | Bengaluru, India | |
Wealth is managed by LionRock Capital as a family office. | – | lionrock.com | Singapore, Singapore | |
Communications solutions are distributed to trade customers in Europe. | – | videnda.ie | Dublin, Ireland | |
TS Teruhide Sato | Founder of BEENEXT, active angel investor in Indian startups | – | unknown_9bbd36697dd743969 | - |
RN Roopa Nath | - | – | unknown_4e87db97f9dc496b8 | - |
RS Rajesh Sawhney | Founder of GSF Accelerator, angel investor, ex-President of Reliance Entertainment | – | unknown_4cbc28cb335443cb9 | - |
DL Deep Lalvani | - | – | unknown_e4a3130619124a5a9 | - |
PD Patrick Dewilde | - | – | unknown_382b3240dce945b7a | - |
DS Dusıze Sule Berkkam | - | – | unknown_5b23b955a9db4e288 | - |
Investor details for Pipa Bella
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Pipa Bella Accessories Private Limited (Pipa • Bella)
Pipa Bella Accessories Private Limited is the primary company behind Pipa • Bella. The boards of the 2 registered companies of Pipa • Bella currently have 5 directors; the longest-serving is Shuchi Rajivshankar Pandya, appointed in 2012. 16 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shuchi Rajivshankar Pandya DIN 02048492 | Director | 11 Jul 2012 | 14 yrs 2 mo | Pipa Bella Accessories Private Limited |
| Adwaita Sanjay Nayar DIN 07931382 | Managing Director | 04 Feb 2019 | 7 yrs 8 mo | Nykaa Fashion Limited |
| Ritwik Rastogi DIN 08574947 | Director | 01 Oct 2019 | 7 yrs | Pipa Bella Accessories Private Limited |
| Ganesh Padmanabhan DIN 07202923 | Director | 30 Mar 2023 | 3 yrs 6 mo | Nykaa Fashion Limited |
| Milan Bhagwandas Khakhar DIN 00394065 | Director | 02 Nov 2023 | 2 yrs 11 mo | Nykaa Fashion Limited |
People of Pipa • Bella
1 people are tracked at Pipa • Bella (1 in leadership); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership |
Complete people profiles for Pipa • Bella
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- Full employee list
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Verified entity values are shown only after access is granted.
Financials of Pipa • Bella
Figures of Pipa Bella Accessories Private Limited, the primary company behind Pipa • Bella, for FY 2023. Revenue was ₹0.56 Cr. Net profit was ₹0.56 Cr (98% margin). EBITDA was ₹0.56 Cr (99% margin). Revenue has grown at a compounded annual rate of -59% over three years and -31% over five years.
- ₹0.56 CrRevenue · FY 2023
- ₹0.56 CrNet profit · 98% margin
- ₹0.56 CrEBITDA · 99% margin
- ₹5.26 CrPaid-up capital
- 16Employees (provident fund records)
- -59%Revenue CAGR, 3 years
- -31%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Pipa Bella Accessories Private Limited are on its company page.
Detailed financial statements for Pipa • Bella
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Pipa • Bella
5 dated milestones of Pipa • Bella across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Pipa β’ Bella is founded.
- Funding First funding round of $650K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $670K.
- Exit Acquired by Nykaa Fashion.
Competitors of Pipa • Bella
Pipa β’ Bella operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Maisha Lifestyle, Chokore, Tzaro and NakhreWaali, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| maishalifestyle.com | 2021 | Ahmedabad, India | $12,195 | – | Internet first brand offering multi-category handcrafted fashion accessories | |
| chokore.com | 2015 | Gurugram, India | – | – | Operates a direct-to-consumer brand offering apparel for men and women. | |
| tzaro.com | 2012 | Delhi, India | $221,996 | – | Men's fashion accessories are sold under the Tzaro private label. | |
| nakhrewaali.co | 2015 | Gurugram, India | – | – | Fashion accessories are sold online by NakhreWaali. |
Detailed competitors of Pipa Bella
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Pipa • Bella
The website of Pipa • Bella (pipabella.com) receives about 3.9K visits a month.
- Monthly visits3.9K
▼ 12% vs previous month
Websites whose visitors overlap most with Pipa • Bella. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| perniaspopupshop.com | 100% | 1.6M | #28,015 | View details | |
| koovs.com | 100% | 5.4K | #3,215,338 | View details | |
topstreetwear.com | topstreetwear.com | 100% | – | – | β |
| myntra.com | 100% | 113.8M | #236 | View details | |
| forever21.com | 100% | 1.1M | #35,892 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 7 similar websites and full traffic analytics for Pipa • Bella
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Pipa • Bella
Complete news archive for Pipa Bella
Full article history, source details, and older brand coverage require an active premium plan.
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Similar companies to Pipa • Bella
10 companies that operate in the same segment as Pipa • Bella (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Pipa • Bella
Pipa β’ Bella was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Pipa β’ Bella is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Pipa β’ Bella is a funded company, having raised a total of $2.92M across 3 funding rounds to date. The company's 1st funding round was a Seed of $650K, raised on Jul 2015.
Pipa β’ Bella has 16 employees.
The primary company behind Pipa β’ Bella, Pipa Bella Accessories Private Limited, reported revenue of βΉ0.56 Cr for FY 2023.
Pipa Bella was founded in 2012 in Mumbai, India, and is operated as an internet-first brand in the fashion sector. A range of accessories, including earrings, bracelets, necklaces, jewelry sets, scarves, caps, watches, sunglasses, belts, and hair accessories, is provided through its online catalog. Gifts can be selected by users according to occasion type and price range. Operations are centered on e-commerce distribution.
Pipa β’ Bella's top competitors include NakhreWaali, Tzaro and Maisha Lifestyle.
Pipa β’ Bella has 20 investors. Key investors include Nykaa Fashion, Astir Ventures, Fireside Ventures, Teruhide Sato, and Roopa Nath.
The valuation of Pipa β’ Bella is $6.58M as of Apr 2018.
Pipa β’ Bella is associated with 2 legal entities: Pipa Bella Accessories Private Limited, Nykaa Fashion Limited.
Yes. Pipa β’ Bella was acquired by Nykaa Fashion in April 2021.
The legal entities of Pipa β’ Bella currently have 7 directors, including Aayush Krishan Bansal, Adwaita Sanjay Nayar, Ganesh Padmanabhan and others.