About Pipe17
Pipe17 is a Technology company based in Seattle (United States) founded in 2019 by Dave Shaffer, Mohamad Afshar, and John Shao. Order management solutions are provided for brands, retailers, and 3PLs. It operates in the Technology, Transportation, Automotive & Logistics, and Retail sectors. Pipe17 has raised $27.37 million across 2 funding rounds from investors including GLP Capital Partners. The company has 25 employees. Its chief executive, as recorded, is Mohamad Afshar. Its website pipe17.com draws about 30 thousand monthly visits. Pipe17 offers products and services including Omnichannel Order Hub, Pipe17 AI, and Order Routing. Its focus areas include E-Commerce Enablers, Operations Management, Logistics Management and Shipping and Fulfillment Enablers. Its legal entity is PIPE17, INC.
Company details
Founded in 2019 and headquartered in Seattle, United States, Pipe17 focuses on the order management sector. Solutions are delivered to brands, retailers, and third-party logistics providers, with connectivity, automation, and orchestration enabled across commerce channels and ecosystems. Order operations are unified, processes streamlined, and data transformed using artificial intelligence. Integration with existing systems is facilitated to support decision-making and reduce manual tasks.
- Headquarters Seattle, United States
- Employees 25
- Founders Dave Shaffer, Mohamad Afshar, John Shao
- SectorsTechnologyTransportation, Automotive & Logistics Retail
- Email••••••••
- Website pipe17.com
- Social LinkedIn X Facebook
- Legal Name Pipe17, Inc
- Total Equity Funding$27.37M (USD)
in 2 rounds
- Latest Funding Round$19.37M (USD), Series B
Jan 2025
- Investors
- Employee Count25
Products & Services of Pipe17
Pipe17 offers a comprehensive portfolio of products and services, including Omnichannel Order Hub, Pipe17 AI, and Order Routing.
Platform for automating order operations across channels
AI agent for enhancing order decision-making and operations
Service for orchestrating and routing orders efficiently
Funding Insights of Pipe17
Pipe17 has successfully raised a total of $27.37M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $19.37 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.37M
- Total Rounds 2
- Last Round Series B — $19.37M
- First Round $8M
(Feb 2021)
- Investors Count 1
All 2 funding rounds of Pipe17 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2025 | $19.37M | Series B | – | – | – |
| Feb 2021 | $8M | Series A | – | GLP Capital Partners | – |
1 investors in total: 1 institutional.
Investors in Pipe17
Pipe17 has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include GLP Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| glpcp.com |
Investor details for Pipe17
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Pipe17
24 people are tracked at Pipe17 (12 in leadership, 12 in team); the tracked headcount is 25.
| Name | Role | Group |
|---|---|---|
Dave Shaffer | Co-Founder & Head of Product | Leadership |
Mohamad Afshar | Co-Founder & CEO | Leadership |
John Shao | Co-Founder & CTO | Leadership |
Gilad Odinak | CTO | Leadership |
Timothy Morse | Senior Vice President Of Partnerships & Business Development | Leadership |
Tiffany Johnson | Head Of Sales | Leadership |
Brad Habansky | Chief Sales Officer (cso) | Leadership |
Raul L. | Head Of People Ops | Leadership |
Mo Ashfar | Co-Founder & CEO | Leadership |
Ian Leslie | Sr. Director Of Business Development | Leadership |
Jake Oppenheim | Sr. Director Of Business Development | Leadership |
Kristina Dudley | VP Of Marketing | Leadership |
Kathleen Sullivan Garman | Operations, Supply Chain & Logistics | Team |
Ilya N. | Technical Support Engineer | Team |
Terrence Tan | Senior Software Engineer | Team |
Aaron W. | Product Marketing Manager | Team |
Christian Weimer | Technical Support Engineering | Team |
Koyo Nakamura | Software Engineer | Team |
Ardy Djourabtchi | Software Engineer | Team |
Igor Frias Vieira | Fullstack Engineer | Team |
4 more people are available in the full profile.
Complete people profiles for Pipe17
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Pipe17
3 dated milestones of Pipe17 across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Pipe17 is founded.
- Funding First funding round of $8.0M.
- Funding Latest funding round, Series B, of $19.4M.
Web traffic of Pipe17
The website of Pipe17 (pipe17.com) receives about 29.8K visits a month.
- Monthly visits29.8K
▲ 75.7% vs previous month
Websites whose visitors overlap most with Pipe17. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ware2go.co | 100% | 22K | #1,330,056 | View details | |
| osacommerce.com | 87% | 7.3K | #2,785,375 | View details | |
| kibocommerce.com | 87% | 32K | #901,433 | View details | |
| flow.space | 87% | 46.8K | #513,082 | View details | |
| finaleinventory.com | 87% | 250.1K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Pipe17
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- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as Pipe17 (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 |
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Related news about Pipe17
Complete news archive for Pipe17
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Frequently Asked Questions about Pipe17
Pipe17 was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Pipe17 is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Mohamad Afshar is the CEO of Pipe17, as recorded in our data. They have also founded this company.
Pipe17 is a funded company, having raised a total of $27.37M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Feb 2021.
Pipe17 has 25 employees.
Founded in 2019 and headquartered in Seattle, United States, Pipe17 focuses on the order management sector. Solutions are delivered to brands, retailers, and third-party logistics providers, with connectivity, automation, and orchestration enabled across commerce channels and ecosystems. Order operations are unified, processes streamlined, and data transformed using artificial intelligence. Integration with existing systems is facilitated to support decision-making and reduce manual tasks.
Pipe17 offers Omnichannel Order Hub, Pipe17 AI, and Order Routing.
Pipe17 has 1 investor. Key investors include GLP Capital Partners.
Pipe17 operates through Pipe17, Inc.