About Pirate Brands
Pirate Brands is a Consumer company based in Sea Cliff (United States) founded in 1987 by Robert Ehrlich, and was acquired by The Hershey Company in September 2018. Brand of savory snacks. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Siete Family Foods, Biena Snacks and Whisps; 3 of its 3 listed competitors have raised funding.
Company details
Roberts American Gourmet Food, LLC, doing business as Pirate Brands, produces snack food products. It offers puffed rice and corn, cheesy rice and corn puffs, potato chips, and corn sticks. The company markets its products through online retailers and stores in the United States; and through its online store. Roberts American Gourmet Food, LLC was founded in 1987 and is based in Sea Cliff, New York. As of July 8, 2013, Roberts American Gourmet Food, LLC operates as a subsidiary of BG Foods North America, Inc.
- Headquarters Sea Cliff, United States
- Founders Robert Ehrlich
- Stage Acquired
- SectorsConsumer
- Website piratebrands.com
- Social LinkedIn X
- Acquired by The Hershey Company (Sep 2018)
- Latest Funding Round$4.94M (USD), Unspecified
Mar 2011
- InvestorsThe Hershey Company
& 1 more
- Acquired by
Funding Insights of Pirate Brands
- Total Rounds 2
- Last Round Unspecified — $4.94M
- First Round $4M
(Aug 2009)
All 2 funding rounds of Pirate Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2011 | $4.94M | Unspecified | – | – | – |
| Aug 2009 | $4M | Unspecified | – | – | – |
2 investors in total: 2 institutional.
Investors in Pirate Brands
Pirate Brands has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include The Hershey Company and B&G Foods.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Confectionery products including chocolates and snacks are manufactured and distributed. | 1894 | thehersheycompany.com | Hershey, United States | |
Multi-category food and beverage products are manufactured and distributed. | 1996 | bgfoods.com | New York, United States |
Investor details for Pirate Brands
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People of Pirate Brands
1 people are tracked at Pirate Brands (1 in leadership).
| Name | Role | Group |
|---|---|---|
Robert Ehrlich | Founder | Leadership |
Complete people profiles for Pirate Brands
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Timeline of Pirate Brands
5 dated milestones of Pirate Brands across 31 years, from founding to its latest funding, stage changes and deals.
- Founded Pirate Brands is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Unspecified, of $4.9M.
- Exit Acquired by B&G Foods.
- Exit Acquired by The Hershey Company.
Competitors of Pirate Brands
Pirate Brands has 3 listed competitors in our database, 3 of them funded. They include Siete Family Foods, Biena Snacks and Whisps.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sietefoods.com | 2014 | Austin, United States | $90M | 103 | Manufacturer & brand of savory snacks | |
| bienasnacks.com | 2012 | Boston, United States | $14.35M | Brand of roasted chickpeas | ||
| whisps.com | 2003 | Fairfield, United States | $500,000 | Cheese crisps are produced and branded by Whisps. |
Detailed competitors of Pirate Brands
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- Full competitor set
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Web traffic of Pirate Brands
Websites that share an audience with Pirate Brands (piratebrands.com).
Websites whose visitors overlap most with Pirate Brands. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kettlebrand.com | 100% | 36K | #767,572 | View details | |
| appleandeve.com | 100% | 8.6K | #1,846,795 | View details | |
| stretchislandfruit.com | 100% | View details | |||
hansens.com | hansens.com | 100% | – | ||
| bouldercanyonfoods.com | 66% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Pirate Brands
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- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Pirate Brands (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Pirate Brands
Complete news archive for Pirate Brands
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Frequently Asked Questions about Pirate Brands
Pirate Brands was founded in 1987 and raised its 1st funding round 22 years after it was founded.
Pirate Brands is headquartered in Sea Cliff, United States. It is registered at Sea Cliff, New York, United States.
Roberts American Gourmet Food, LLC, doing business as Pirate Brands, produces snack food products. It offers puffed rice and corn, cheesy rice and corn puffs, potato chips, and corn sticks. The company markets its products through online retailers and stores in the United States; and through its online store. Roberts American Gourmet Food, LLC was founded in 1987 and is based in Sea Cliff, New York. As of July 8, 2013, Roberts American Gourmet Food, LLC operates as a subsidiary of BG Foods North America, Inc.
Pirate Brands's top competitors include Siete Family Foods, Biena Snacks and Whisps.
Pirate Brands has 2 investors. Key investors include The Hershey Company, and B&G Foods.
Yes. Pirate Brands was acquired by The Hershey Company in September 2018.

