About PistonHeads
PistonHeads is a company based in Teddington (United Kingdom) founded in 1998 was acquired by CarGurus in December 2018. PistonHeads operates in a competitive market with competitors including Copart, BCA Marketplace, Used Cars NI, Central Car Auctions and CarsVansandBikes, among others.
Apps and channels of PistonHeads
its YouTube channel PistonHeads has 171K subscribers and 30 videos.
Videos from PistonHeads
The most watched videos on PistonHeads's YouTube channel, PistonHeads (171K subscribers). Click a video to play it here.
More on PistonHeads.
Investors in PistonHeads
PistonHeads has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include CarGurus and HaymarketMediaGroup.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Market-leading content is developed for specialist audiences. | 1957 | haymarket.com | Twickenham, United Kingdom | |
Automotive vehicle listings are managed via an app-based platform. | 2006 | cargurus.com | Cambridge, United States |
Investor details for PistonHeads
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of PistonHeads
3 dated milestones of PistonHeads across 20 years, from founding to its latest funding, stage changes and deals.
- Founded PistonHeads is founded.
- Exit Acquired by HaymarketMediaGroup.
- Exit Acquired by CarGurus.
Competitors of PistonHeads
PistonHeads operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Copart, BCA Marketplace, Used Cars NI, Central Car Auctions and CarsVansandBikes, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| copart.com | 1982 | Dallas, United States | – | 10,200 | Used and salvaged vehicles are offered via an online marketplace. | |
| bcamarketplaceplc.com | 1946 | Farnham, United Kingdom | – | – | Used vehicles are traded diversely through an established marketplace. | |
| usedcarsni.com | 2007 | Belfast, United Kingdom | – | – | Online listing platform for all types of vehicles- from cars and commercials to marine and leisure | |
| centralcarauctions.com | 1965 | Glasgow, United Kingdom | – | – | Auctions used cars for dealers and public through weekly events and online listings. | |
| carsvansandbikes.com | 2020 | Stirling, United Kingdom | $835,818 | – | Online listing platform for multi-category vehicles | |
| fleetauctiongroup.com | 2002 | Coalville, United Kingdom | – | – | Provider of auctioneering services for used vehicles | |
| manorparkclassics.com | 2020 | Cheshire, United Kingdom | – | – | Operates an auction house specializing in classic cars and motorcycles. | |
| cdsalvageauction.com | 2017 | Corby, United Kingdom | – | – | Operates an online auction platform specializing in used and damaged vehicles. | |
| raw2k.co.uk | 2001 | Sheffield, United Kingdom | – | – | Operates an auction platform for buying and selling salvage vehicles. |
Detailed competitors of PistonHeads
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PistonHeads
The website of PistonHeads (pistonheads.com) receives about 5.5M visits a month and ranks #10,219 among all websites worldwide, #152 in Vehicles.
- Monthly visits5.5M
▲ 8.3% vs previous month
- Unique visitors1.6M
per month
- Global rank#10,219
among all websites
- Category rank#152
Vehicles · Vehicles
- Bounce rate51%
- Pages per visit4.5
- Average visit3 min 37 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with PistonHeads. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| autotrader.co.uk | 100% | 40.1M | #725 | View details | |
autocar.co.uk | autocar.co.uk | 92% | – | #23,451 | – |
evo.co.uk | evo.co.uk | 92% | – | #81,146 | – |
topgear.com | topgear.com | 89% | – | #16,548 | – |
| motors.co.uk | 86% | 2.5M | #23,730 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PistonHeads
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Pistonheads
Complete news archive for PistonHeads
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to PistonHeads
10 companies that operate in the same segment as PistonHeads (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 716.48 M | USD 446.48 M | 3,992 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.98 B | – | 2,500 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 206.3 M | – | – | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,000 | |
Retailer of new automobiles, used vehicles, and related automotive news | 2008 | Jaipur, Rajasthan, India | USD 60 M | USD 289.58 M | 721 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about PistonHeads
PistonHeads was founded in 1998.
PistonHeads is headquartered in Teddington, United Kingdom. It is registered at Teddington, Greater London, United Kingdom.
PistonHeads was established in 1998 in Teddington, United Kingdom, as an online platform focused on the automotive sector. Classified listings for used cars are offered alongside motoring articles and an internet forum. The site functions as both a news resource and marketplace for enthusiasts. Ownership was transferred to Haymarket Media Group in 2007, with operations centered on digital content and community engagement.
PistonHeads's top competitors include Copart, Used Cars NI and BCA Marketplace.
PistonHeads has 2 investors. Key investors include CarGurus, and HaymarketMediaGroup.
PistonHeads operates through Pistonheads Holdco Limited.
Yes. PistonHeads was acquired by CarGurus in December 2018.
The website of PistonHeads receives about 5.5 million visits a month and ranks #10,219 among all websites worldwide.