Place Exchange

New York, United States Founded: 2005 • Age: 21 yrs Acquired By BroadSign
Programmatic ad exchange for out-of-home advertising is facilitated.
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About Place Exchange

Place Exchange is a company based in New York (United States) founded in 2005 was acquired by BroadSign in November 2025.. Place Exchange has raised $20 million across 1 funding round from investors including Tribe Capital, BroadSign and Revolution. Place Exchange offers products and services including Place Exchange SSP, PerView Measurement, and Place Exchange Dynamic Creative. Place Exchange operates in a competitive market with competitors including ADstruc, AdBidx, Itellio, Atedra and Spacewolff, among others.

  • Headquarter New York, United States
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $20 M (USD)

    in 1 rounds

  • Latest Funding Round
    $20 M (USD), Series A

    Jul 21, 2021

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    BroadSign

    (Nov 25, 2025)

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Products & Services of Place Exchange

Place Exchange offers a comprehensive portfolio of products and services, including Place Exchange SSP, PerView Measurement, and Place Exchange Dynamic Creative. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Facilitates programmatic access to OOH inventory for partners

Offers reach and frequency measurement for OOH campaigns

Enables dynamic ad creation for programmatic OOH

People of Place Exchange
Headcount 10-50
Employee Profiles 46
Employee Profiles
People
Ari Buchalter
Chief Executive Officer
People
Dave Etherington
CCO
People
Deirdre Sullivan
General Counsel & Chief Privacy Officer
People
Jason Shao
COO

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Funding Insights of Place Exchange

Place Exchange has successfully raised a total of $20M through 1 strategic funding round. The most recent funding activity was a Series A round of $20 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series A — $20.0M
  • First Round

    (21 Jul 2021)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Series A - Place Exchange Valuation Revolution , Tribe Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Place Exchange

Place Exchange has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Tribe Capital, BroadSign and Revolution. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Revolution is recognized as a D.C.-based investment firm.
Founded Year Domain Location
Investments are made in global seed and early-stage startups.
Founded Year Domain Location
Cloud-based digital signage software and hardware solutions are delivered.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Place Exchange

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Place Exchange

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Place Exchange Comparisons

Employees
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Competitors of Place Exchange

Place Exchange operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ADstruc, AdBidx, Itellio, Atedra and Spacewolff, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online OOH ad exchange platform
domain founded_year HQ Location
Digital billboard advertising is facilitated through a data-driven exchange platform.
domain founded_year HQ Location
Itellio functions as an out-of-home ad exchange network, connecting advertisers and media owners.
domain founded_year HQ Location
Offers programmatic platforms for digital advertising and ad management services.
domain founded_year HQ Location
An online marketplace connecting advertisers with owners of ad space.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Place Exchange

Frequently Asked Questions about Place Exchange

When was Place Exchange founded?

Place Exchange was founded in 2005 and raised its 1st funding round 16 years after it was founded.

Where is Place Exchange located?

Place Exchange is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Place Exchange a funded company?

Place Exchange is a funded company, having raised a total of $20M across 1 funding round to date. The company's 1st funding round was a Series A of $20M, raised on Jul 21, 2021.

What does Place Exchange do?

Place Exchange was founded in 2005 in New York, United States, within the digital advertising sector. An ad exchange platform is operated to connect demand-side platforms and supply-side platforms for programmatic media buying in out-of-home advertising. Real-time bidding is supported, along with unified workflows across media types, compatibility for standard online and mobile IAB creatives, and device-level attribution tracking.

Who are the top competitors of Place Exchange?

Place Exchange's top competitors include ADstruc, AdBidx and Dillboard.

What products or services does Place Exchange offer?

Place Exchange offers Place Exchange SSP, PerView Measurement, and Place Exchange Dynamic Creative.

Who are Place Exchange's investors?

Place Exchange has 3 investors. Key investors include Tribe Capital, BroadSign, and Revolution.

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