About Place Exchange
Place Exchange is a Media & Entertainment company based in New York (United States) founded in 2005, and was acquired by BroadSign in November 2025. Programmatic ad exchange for out-of-home advertising is facilitated. Place Exchange has raised $20 million across 1 funding round from investors including Tribe Capital, BroadSign and Revolution. Its website placeexchange.com draws about 13 thousand monthly visits. Place Exchange offers products and services including Place Exchange SSP, PerView Measurement, and Place Exchange Dynamic Creative. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, Out of Home and Digital OOH. Its competitors include ADstruc, Itellio and Spacewolff; 2 of its 3 listed competitors have raised funding.
Company details
Place Exchange was founded in 2005 in New York, United States, within the digital advertising sector. An ad exchange platform is operated to connect demand-side platforms and supply-side platforms for programmatic media buying in out-of-home advertising. Real-time bidding is supported, along with unified workflows across media types, compatibility for standard online and mobile IAB creatives, and device-level attribution tracking.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website placeexchange.com
- Social LinkedIn X Instagram
- Acquired by BroadSign (Nov 2025)
- Total Equity Funding$20M (USD)
in 1 rounds
- Latest Funding Round$20M (USD), Series A
Jul 2021
- InvestorsTribe Capital
& 2 more
- Acquired byBroadSign
(Nov 2025)
Products & Services of Place Exchange
Place Exchange offers a comprehensive portfolio of products and services, including Place Exchange SSP, PerView Measurement, and Place Exchange Dynamic Creative.
Facilitates programmatic access to OOH inventory for partners
Offers reach and frequency measurement for OOH campaigns
Enables dynamic ad creation for programmatic OOH
Funding Insights of Place Exchange
Place Exchange has successfully raised a total of $20M through 1 strategic funding round. The most recent funding activity was a Series A round of $20 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 1
- Last Round Series A — $20M
- First Round $20M
(Jul 2021)
- Investors Count 2
All 1 funding rounds of Place Exchange with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $20M | Series A | – | Revolution, Tribe Capital | – |
3 investors in total: 3 institutional.
Investors in Place Exchange
Place Exchange has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Tribe Capital, BroadSign and Revolution.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Revolution is recognized as a D.C.-based investment firm. | revolution.com | Washington, Dc, United States | ||
Investments are made in global seed and early-stage startups. | 2018 | tribecap.co | Menlo Park, United States | |
Cloud-based digital signage software and hardware solutions are delivered. | 2004 | broadsign.com | Montreal, Canada |
Investor details for Place Exchange
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
Verified entity values are shown only after access is granted.
People of Place Exchange
42 people are tracked at Place Exchange (26 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Ari Buchalter | Chief Executive Officer | Leadership |
Deirdre Sullivan | General Counsel & Chief Privacy Officer | Leadership |
Jason Shao | COO | Leadership |
Justin Goldman | CFO | Leadership |
Kevin Taormina | VP, Sales | Leadership |
Brian Annis | Senior Director, Site Reliability Engineering | Leadership |
Paris Waranimman | Technical Account Director, Strategic Accounts | Leadership |
Daniel Orr | Sales Director | Leadership |
Alex Florio | Senior Director, Sales | Leadership |
Jeremy B. | Director, Business Development | Leadership |
JoAnn Kienzle | VP, People | Leadership |
Haley McClernon | VP, Demand Partnerships | Leadership |
Andrew Yom | Senior Sales Director | Leadership |
Maros K. | Director Of Data | Leadership |
Laura Bacci Montoya | VP Of Finance | Leadership |
Lynda Liu | VP Of Marketing | Leadership |
Robert Loftus | Vice President Of Supply Partnerships | Leadership |
Cameron McBride | VP Of Data & Analytics | Leadership |
Alex Gadea | Director, Business System Technologies | Leadership |
Nick B. | Chief Growth Officer | Leadership |
22 more people are available in the full profile.
Complete people profiles for Place Exchange
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Verified entity values are shown only after access is granted.
Timeline of Place Exchange
3 dated milestones of Place Exchange across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Place Exchange is founded.
- Funding First funding round of $20.0M.
- Exit Acquired by BroadSign.
Competitors of Place Exchange
Place Exchange has 3 listed competitors in our database, 2 of them funded. They include ADstruc, Itellio and Spacewolff.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adstruc.com | 2010 | New York, United States | $3.1M | 49 | Online OOH ad exchange platform | |
| itellio.com | 2011 | Long Island, United States | $770,000 | Itellio functions as an out-of-home ad exchange network, connecting advertisers and media owners. | ||
| spacewolff.com | 2016 | Miami, United States | An online marketplace connecting advertisers with owners of ad space. |
Detailed competitors of Place Exchange
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Place Exchange
The website of Place Exchange (placeexchange.com) receives about 13K visits a month and ranks #1,981,696 among all websites worldwide, #8,774 in Marketing and Advertising.
- Monthly visits13K
▲ 12.1% vs previous month
- Unique visitors4.9K
per month
- Global rank#1,981,696
among all websites
- Category rank#8,774
Business and Consumer Services · Marketing and Advertising
- Bounce rate39%
- Pages per visit1.8
- Average visit8 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with Place Exchange. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
publisitios.com | publisitios.com | 100% | #3,973,803 | – | |
| mmaglobal.com | 86% | 159.9K | #287,715 | View details | |
| oaaa.org | 57% | #1,240,540 | View details | ||
dailydooh.com | dailydooh.com | 52% | #2,782,769 | – |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Place Exchange (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Place Exchange
Complete news archive for Place Exchange
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Frequently Asked Questions about Place Exchange
Place Exchange was founded in 2005 and raised its 1st funding round 16 years after it was founded.
Place Exchange is headquartered in New York, United States. It is registered at New York, New York, United States.
Place Exchange is a funded company, having raised a total of $20M across 1 funding round to date. The company's 1st funding round was a Series A of $20M, raised on Jul 2021.
Place Exchange was founded in 2005 in New York, United States, within the digital advertising sector. An ad exchange platform is operated to connect demand-side platforms and supply-side platforms for programmatic media buying in out-of-home advertising. Real-time bidding is supported, along with unified workflows across media types, compatibility for standard online and mobile IAB creatives, and device-level attribution tracking.
Place Exchange's top competitors include ADstruc, Itellio and Spacewolff.
Place Exchange offers Place Exchange SSP, PerView Measurement, and Place Exchange Dynamic Creative.
Place Exchange has 3 investors. Key investors include Tribe Capital, BroadSign, and Revolution.
Yes. Place Exchange was acquired by BroadSign in November 2025.