About ADstruc
ADstruc is a Media & Entertainment company based in New York (United States) founded in 2010, and was acquired by Vistar Media in April 2024. Online OOH ad exchange platform. ADstruc has raised $3.1 million across 3 funding rounds from investors including Vistar Media, Interpublic and Social Leverage. The company has 49 employees. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, Out of Home and Digital OOH. Its legal entity is PROJECT X MEDIA , INC. Its competitors include Place Exchange, Itellio and Spacewolff; 2 of its 3 listed competitors have raised funding.
Company details
ADstruc was founded in 2010 in New York, United States, as an online platform within the advertising technology sector focused on out-of-home (OOH) media. Inventory for traditional and digital OOH advertising is listed and auctioned to facilitate purchases by advertisers. Services are provided for RFP preparation, campaign planning, and procurement. Contracts and billing processes are automated through the platform to streamline operations.
- Headquarters New York, United States
- Employees 49
- Stage Acquired
- SectorsMedia & Entertainment
- Website adstruc.com
- Social LinkedIn X Facebook
- Acquired by Vistar Media (Apr 2024)
- Legal Name Project X Media , Inc.
- Total Equity Funding$3.1M (USD)
in 3 rounds
- Latest Funding Round$2M (USD), Series A
Mar 2014
- InvestorsVistar Media
& 6 more
- Employee Count49
- Acquired byVistar Media
(Apr 2024)
Funding Insights of ADstruc
ADstruc has successfully raised a total of $3.1M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.1M
- Total Rounds 3
- Last Round Series A — $2M
- Investors Count 6
All 3 funding rounds of ADstruc with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2014 | $2M | Series A | – | Interpublic | – |
| Sep 2010 | $1.1M | Series A | – | RRE Ventures, Founder Collective | – |
| Aug 2010 | Seed | – | – |
7 investors in total: 7 institutional.
Investors in ADstruc
ADstruc has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Vistar Media, Interpublic and Social Leverage.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in seed and early stage companies in the US | rre.com | New York, United States | ||
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States | ||
Venture capital firm and fund of funds focused on fintech, Adtech, and multiple sectors | 2009 | socialleverage.com | Scottsdale, United States | |
Venture capital investments are made in early-stage technology startups. | gothamvc.com | White Plains, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Advertising and marketing services are delivered globally by Interpublic. | 1961 | interpublic.com | New York, United States | |
Digital signage content management solution | 2011 | vistarmedia.com | New York, United States |
Investor details for ADstruc
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Timeline of ADstruc
4 dated milestones of ADstruc across 14 years, from founding to its latest funding, stage changes and deals.
- Founded ADstruc is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $2.0M.
- Exit Acquired by Vistar Media.
Competitors of ADstruc
ADstruc has 3 listed competitors in our database, 2 of them funded. They include Place Exchange, Itellio and Spacewolff.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| placeexchange.com | 2005 | New York, United States | $20M | Programmatic ad exchange for out-of-home advertising is facilitated. | ||
| itellio.com | 2011 | Long Island, United States | $770,000 | Itellio functions as an out-of-home ad exchange network, connecting advertisers and media owners. | ||
| spacewolff.com | 2016 | Miami, United States | An online marketplace connecting advertisers with owners of ad space. |
Detailed competitors of ADstruc
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ADstruc
Websites that share an audience with ADstruc (adstruc.com).
Websites whose visitors overlap most with ADstruc. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sailthru.com | 100% | 996.4K | #52,930 | View details | |
| clearchanneloutdoor.com | 90% | 40.9K | #1,040,916 | View details | |
| entrepreneur.com | 69% | 2.7M | #32,450 | View details | |
| rentmonitor.com | 37% | View details | |||
rhinospike.com | rhinospike.com | 34% | #865,587 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for ADstruc
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as ADstruc (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Adstruc
Complete news archive for ADstruc
Full article history, source details, and older brand coverage require an active premium plan.
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about ADstruc
ADstruc was founded in 2010.
ADstruc is headquartered in New York, United States. It is registered at New York, New York, United States.
ADstruc is a funded company, having raised a total of $3.1M across 3 funding rounds to date.
ADstruc has 49 employees.
ADstruc was founded in 2010 in New York, United States, as an online platform within the advertising technology sector focused on out-of-home (OOH) media. Inventory for traditional and digital OOH advertising is listed and auctioned to facilitate purchases by advertisers. Services are provided for RFP preparation, campaign planning, and procurement. Contracts and billing processes are automated through the platform to streamline operations.
ADstruc's top competitors include Place Exchange, Itellio and Spacewolff.
ADstruc has 7 investors. Key investors include Vistar Media, Interpublic, Social Leverage, Techstars, and RRE Ventures.
ADstruc operates through Project X Media , Inc..
Yes. ADstruc was acquired by Vistar Media in April 2024.