About Vistar Media
Vistar Media is a Media & Entertainment company based in New York (United States) founded in 2011 by Mark Chadwick and Michael Provenzano, and was acquired by T-Mobile in January 2025. Digital signage content management solution. Vistar Media has raised $32.01 million across 4 funding rounds from investors including T-Mobile, Lamar and Capital Southwest. Vistar Media has completed 2 acquisitions, including ADstruc and Sage+Archer. Its chief executive, as recorded, is Michael Provenzano. Its website vistarmedia.com draws about 53 thousand monthly visits. Vistar Media offers products and services including Programmatic Marketplace, DSP, SSP, Enterprise Solutions, and Cortex. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, Out of Home and Digital OOH. Its competitors include Enplug, FWI and Yodeck; 1 of its 3 listed competitors has raised funding.
Company details
Vistar Media was founded in 2011 in New York, United States, within the digital out-of-home advertising sector. A content management platform is operated, integrating with DSPs, SSPs, and ad servers to facilitate ad campaigns. Marketers and media owners are connected via an ad exchange, while an inbuilt ad server allows real-time identification and placement of ads across digital signage networks.
Products & Services of Vistar Media
Vistar Media offers a comprehensive portfolio of products and services, including Programmatic Marketplace, DSP, SSP, Enterprise Solutions, and Cortex.
Facilitates buying and selling of out-of-home ad inventory programmatically.
Enables advertisers to purchase digital ad space efficiently.
Allows publishers to sell ad inventory through programmatic means.
Provides customized tools for marketers and media owners.
Manages and optimizes ad serving for out-of-home campaigns.
Funding Insights of Vistar Media
Vistar Media has successfully raised a total of $32.01M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $32.01M
- Total Rounds 4
- Last Round Series B — $30M
- First Round $510,000
(Jun 2012)
- Investors Count 6
All 4 funding rounds of Vistar Media with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $30M | Series B | – | Lamar | – |
| May 2017 | $11M | Debt – Conventional | – | – | |
| Apr 2013 | $1.5M | Seed | – | Valhalla Partners | |
| Jun 2012 | $510,000 | Seed | – | – | – |
7 investors in total: 7 institutional.
Investors in Vistar Media
Vistar Media has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include T-Mobile, Lamar and Capital Southwest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm | 1961 | capitalsouthwest.com | Dallas, United States | |
Tech-focused VC firm investing in geographies such as the US | valhallapartners.com | Vienna, United States | ||
Early-stage investments are directed toward US, India, and Canada firms. | mercuryfund.com | Houston, United States | ||
US focused seed and early-stage VC firm | eniac.vc | San Francisco, United States | ||
Technology ecosystem growth is supported in Southeastern Pennsylvania. | sep.benfranklin.org | Philadelphia, United States | ||
Billboard advertising spaces are sold for OOH campaigns on vehicles. | 1902 | lamar.com | Baton Rouge, United States | |
Mobile telecommunication services, internet connections, and device sales are provided. | 1994 | t-mobile.com | Bellevue, United States |
Investor details for Vistar Media
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People of Vistar Media
103 people are tracked at Vistar Media (47 in leadership, 56 in team).
| Name | Role | Group |
|---|---|---|
Mark Chadwick | Co-Founder & CIO | Leadership |
Michael Provenzano | Co-Founder & CEO | Leadership |
Julien Sautot | Sales Director | Leadership |
Beth Dressman | Director of Sales | Leadership |
Leslie Lee | Senior Vice President Marketing | Leadership |
Earl Pinkett IV | Sales Director, East Coast Demand | Leadership |
Karla Stuewe | Director, Sales | Leadership |
Diederick Ubels | Managing Director EMEA | Leadership |
Nick Crowe | Director Of Marketing, EMEA | Leadership |
Bill Carpenter | VP of Engineering | Leadership |
Lisa Gurzhiy | Senior Human Resources Business Partner, EMEA | Leadership |
Jack Manning | Account Director | Leadership |
Nivee Madan | Director, Compensation Management | Leadership |
Hamza Kaya | VP Technology, Connected Devices | Leadership |
Lauren Sessler | Sales Director, Southeast | Leadership |
Doug Manson | Director, Creative Studio, Americas | Leadership |
Peter Bogunovich | Director Of Engineering | Leadership |
Trevor Sheehan | Director Of Engineering | Leadership |
Lorena Forster | Sales Director | Leadership |
Joseph Piscitelli | Associate Director, Accounting | Leadership |
83 more people are available in the full profile.
Complete people profiles for Vistar Media
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Investments & Acquisitions by Vistar Media
Vistar Media has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ADstruc and Sage+Archer.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online OOH ad exchange platform | adstruc.com | New York, United States | 2010 | Apr 2024 | •••• | |
Programmatic self-serve DSP software for digital OOH ads is offered. | sage-archer.com | Amsterdam, Netherlands | 2019 | May 2022 | •••• |
Complete acquisition details for Vistar Media
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Timeline of Vistar Media
6 dated milestones of Vistar Media across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Vistar Media is founded.
- Funding First funding round of $510K.
- Funding Latest funding round, Series B, of $30.0M.
- Acquisition Acquires Sage+Archer.
- Acquisition Acquires ADstruc.
- Exit Acquired by T-Mobile.
Competitors of Vistar Media
Vistar Media has 3 listed competitors in our database, 1 of them funded. They include Enplug, FWI and Yodeck.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| enplug.com | 2012 | Culver, United States | $1.2M | 367 | Digital signage solution for offline retailers | |
| fourwindsinteractive.com | 2005 | Denver, United States | 341 | Cloud-based digital signage and interactive kiosk solutions are offered. | ||
| yodeck.com | 2012 | San Francisco, United States | Cloud-based digital signature platform |
Detailed competitors of Vistar Media
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Web traffic of Vistar Media
The website of Vistar Media (vistarmedia.com) receives about 53.4K visits a month and ranks #461,375 among all websites worldwide, #2,020 in Marketing and Advertising.
- Monthly visits53.4K
▼ 10.9% vs previous month
- Unique visitors23.4K
per month
- Global rank#461,375
among all websites
- Category rank#2,020
Business and Consumer Services · Marketing and Advertising
- Bounce rate36%
- Pages per visit3.7
- Average visit1 min 21 sec
- DevicesDesktop 56% · Mobile 44%
Websites whose visitors overlap most with Vistar Media. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| outfront.com | 100% | #249,945 | View details | ||
| trueimpactmedia.com | 92% | #2,103,506 | View details | ||
| agilityads.com | 86% | 6.5K | #3,173,837 | View details | |
digitalsignagefederation.org | digitalsignagefederation.org | 85% | #4,085,307 | – | |
| lamar.com | 84% | 105.5K | #463,465 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vistar Media
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Vistar Media (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Vistar Media
Complete news archive for Vistar Media
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Frequently Asked Questions about Vistar Media
Vistar Media was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Vistar Media is headquartered in New York, United States. It is registered at New York, New York, United States.
Michael Provenzano is the CEO of Vistar Media, as recorded in our data. They have also founded this company.
Vistar Media is a funded company, having raised a total of $32.01M across 4 funding rounds to date. The company's 1st funding round was a Seed of $510K, raised on Jun 2012.
Vistar Media was founded in 2011 in New York, United States, within the digital out-of-home advertising sector. A content management platform is operated, integrating with DSPs, SSPs, and ad servers to facilitate ad campaigns. Marketers and media owners are connected via an ad exchange, while an inbuilt ad server allows real-time identification and placement of ads across digital signage networks.
Vistar Media offers Programmatic Marketplace, DSP, SSP, Enterprise Solutions, and Cortex.
Vistar Media has made 2 acquisitions, including ADstruc, and Sage+Archer.
Vistar Media has 7 investors. Key investors include T-Mobile, Lamar, Capital Southwest, Valhalla Partners, and Mercury Fund.
Yes. Vistar Media was acquired by T-Mobile in January 2025.