About Vistar Media
Vistar Media is a company based in New York (United States) founded in 2011 by Mark Chadwick and Michael Provenzano was acquired by T-Mobile in January 2025.. Vistar Media has raised $32.01 million across 4 funding rounds from investors including T-Mobile, Lamar and Capital Southwest. Vistar Media has completed 2 acquisitions, including ADstruc and Sage+Archer. Vistar Media offers products and services including Programmatic Marketplace, DSP, SSP, Enterprise Solutions, and Cortex. Vistar Media operates in a competitive market with competitors including Enplug, YCD Multimedia, FWI, Yodeck and KIOSK Information Systems, among others.
- Headquarter New York, United States
- Founders Mark Chadwick, Michael Provenzano
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Products & Services of Vistar Media
Vistar Media offers a comprehensive portfolio of products and services, including Programmatic Marketplace, DSP, SSP, Enterprise Solutions, and Cortex. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Facilitates buying and selling of out-of-home ad inventory programmatically.
Enables advertisers to purchase digital ad space efficiently.
Allows publishers to sell ad inventory through programmatic means.
Provides customized tools for marketers and media owners.
Manages and optimizes ad serving for out-of-home campaigns.
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Sales and Marketing
26 people
Software Development Team
24 people
Leadership Team
21 people
Product Management Team
7 people
Finance and Accounting
5 people
Human Resources and Administration
3 people
Staff Team
3 people
Support Team
2 people
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Funding Insights of Vistar Media
Vistar Media has successfully raised a total of $32.01M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $30.0M
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First Round
First Round
(18 Jun 2012)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Series B - Vistar Media | Valuation | Lamar |
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| May, 2017 | Amount | Debt – Conventional - Vistar Media | Valuation |
investors |
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| Apr, 2013 | Amount | Seed - Vistar Media | Valuation | Valhalla Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Vistar Media
Vistar Media has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include T-Mobile, Lamar and Capital Southwest. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investment firm
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Founded Year | Domain | Location | |
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Tech-focused VC firm investing in geographies such as the US
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Founded Year | Domain | Location | |
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Early-stage investments are directed toward US, India, and Canada firms.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Vistar Media
Vistar Media has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ADstruc and Sage+Archer. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Programmatic self-serve DSP software for digital OOH ads is offered.
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2019 | ||||
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Online OOH ad exchange platform
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Vistar Media
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Vistar Media Comparisons
Competitors of Vistar Media
Vistar Media operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Enplug, YCD Multimedia, FWI, Yodeck and KIOSK Information Systems, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Digital signage solution for offline retailers
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| domain | founded_year | HQ Location |
In-store digital media solutions are delivered through software suites.
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| domain | founded_year | HQ Location |
Cloud-based digital signage and interactive kiosk solutions are offered.
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| domain | founded_year | HQ Location |
Cloud-based digital signature platform
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| domain | founded_year | HQ Location |
Digital signage content management software is provided for industry-specific personalization.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Vistar Media
Frequently Asked Questions about Vistar Media
When was Vistar Media founded?
Vistar Media was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Where is Vistar Media located?
Vistar Media is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Vistar Media?
Michael Provenzano is the current CEO of Vistar Media. They have also founded this company.
Is Vistar Media a funded company?
Vistar Media is a funded company, having raised a total of $32.01M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Jun 18, 2012.
What does Vistar Media do?
Vistar Media was founded in 2011 in New York, United States, within the digital out-of-home advertising sector. A content management platform is operated, integrating with DSPs, SSPs, and ad servers to facilitate ad campaigns. Marketers and media owners are connected via an ad exchange, while an inbuilt ad server allows real-time identification and placement of ads across digital signage networks.
Who are the top competitors of Vistar Media?
Vistar Media's top competitors include Enplug, YCD Multimedia and Yodeck.
What products or services does Vistar Media offer?
Vistar Media offers Programmatic Marketplace, DSP, SSP, Enterprise Solutions, and Cortex.
How many acquisitions has Vistar Media made?
Vistar Media has made 2 acquisitions, including ADstruc, and Sage+Archer.
Who are Vistar Media's investors?
Vistar Media has 7 investors. Key investors include T-Mobile, Lamar, Capital Southwest, Valhalla Partners, and Mercury Fund.
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