About Vistar Media
Vistar Media is a company based in New York (United States) founded in 2011 by Mark Chadwick and Michael Provenzano was acquired by T-Mobile in January 2025. Vistar Media has raised $32.01 million across 4 funding rounds from investors including T-Mobile, Lamar and Capital Southwest. Vistar Media has completed 2 acquisitions, including ADstruc and Sage+Archer. Vistar Media offers products and services including Programmatic Marketplace, DSP, SSP, Enterprise Solutions, and Cortex. Vistar Media operates in a competitive market with competitors including Enplug, YCD Multimedia, FWI, Yodeck and KIOSK Information Systems, among others.
- Headquarter New York, United States
- Founders Mark Chadwick, Michael Provenzano
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Sectors
Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
Locked
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$32.01 M (USD)
in 4 rounds
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Latest Funding Round
$30 M (USD), Series B
Jul 12, 2021
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Investors
T-Mobile
& 6 more
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Employee Count
Not available
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Investments & Acquisitions
ADstruc
& 1 more
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Acquired by
T-Mobile
(Jan 13, 2025)
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Products & Services of Vistar Media
Vistar Media offers a comprehensive portfolio of products and services, including Programmatic Marketplace, DSP, SSP, Enterprise Solutions, and Cortex.
Facilitates buying and selling of out-of-home ad inventory programmatically.
Enables advertisers to purchase digital ad space efficiently.
Allows publishers to sell ad inventory through programmatic means.
Provides customized tools for marketers and media owners.
Manages and optimizes ad serving for out-of-home campaigns.
People of Vistar Media
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Sales and Marketing
26 people
Software Development Team
24 people
Leadership Team
21 people
Product Management Team
7 people
Finance and Accounting
5 people
Human Resources and Administration
3 people
Staff Team
3 people
Support Team
2 people
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Funding Insights of Vistar Media
Vistar Media has successfully raised a total of $32.01M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Vistar Media
Vistar Media has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include T-Mobile, Lamar and Capital Southwest.
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Private equity investment firm
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Tech-focused VC firm investing in geographies such as the US
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Early-stage investments are directed toward US, India, and Canada firms.
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Investor details for Vistar Media
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Vistar Media
Vistar Media has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ADstruc and Sage+Archer.
Investment portfolio details for Vistar Media
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Programmatic self-serve DSP software for digital OOH ads is offered.
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Online OOH ad exchange platform
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Complete acquisition details for Vistar Media
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- Transaction dates
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- Domains and locations
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Financial Statements - Vistar Media
Detailed financials for Vistar Media
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- Profit trends
- Statement rows
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Vistar Media Comparisons
Peer comparison for Vistar Media
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Competitors of Vistar Media
Vistar Media operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Enplug, YCD Multimedia, FWI, Yodeck and KIOSK Information Systems, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Digital signage solution for offline retailers
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In-store digital media solutions are delivered through software suites.
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Cloud-based digital signage and interactive kiosk solutions are offered.
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Cloud-based digital signature platform
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Digital signage content management software is provided for industry-specific personalization.
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Detailed competitors of Vistar Media
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Verified entity values are shown only after access is granted.
Latest news on Vistar Media
Complete news archive for Vistar Media
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- Brand-specific news history
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Frequently Asked Questions about Vistar Media
Vistar Media was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Vistar Media is headquartered in New York, United States. It is registered at New York, New York, United States.
Michael Provenzano is the current CEO of Vistar Media. They have also founded this company.
Vistar Media is a funded company, having raised a total of $32.01M across 4 funding rounds to date.
Vistar Media was founded in 2011 in New York, United States, within the digital out-of-home advertising sector. A content management platform is operated, integrating with DSPs, SSPs, and ad servers to facilitate ad campaigns. Marketers and media owners are connected via an ad exchange, while an inbuilt ad server allows real-time identification and placement of ads across digital signage networks.
Vistar Media's top competitors include Enplug, YCD Multimedia and Yodeck.
Vistar Media offers Programmatic Marketplace, DSP, SSP, Enterprise Solutions, and Cortex.
Vistar Media has made 2 acquisitions, including ADstruc, and Sage+Archer.
Vistar Media has 7 investors. Key investors include T-Mobile, Lamar, Capital Southwest, Valhalla Partners, and Mercury Fund.