About Placecast
Placecast is a Technology company based in San Francisco (United States) founded in 2005, and was acquired by Ericsson Emodo in February 2018. It creates audience segments using location data. It operates in the Technology and Media & Entertainment sectors. Placecast has raised $10 million across 3 funding rounds from investors including Runway Growth Capital, ONSET Ventures and Voyager Capital. The company was acqui-hired. Its focus areas include Enterprise Applications, Data as a Service, Individuals and Audience Location Data. Its competitors include mParticle, Acxiom and Lotame; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2005 and headquartered in San Francisco, United States, Placecast operates in the location-based digital advertising sector. Location data from first-, second-, and third-party sources is aggregated to construct audience segments. These segments are targeted on mobile platforms through a demand-side platform. Analytics and insights into consumer behavior are also provided to support advertising strategies.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website placecast.net
- Social LinkedIn X
- Acquired by Ericsson Emodo (Feb 2018)
- Total Equity Funding$10M (USD)
in 3 rounds
- Latest Funding Round$2M (USD), Series B
Jun 2017
- InvestorsRunway Growth Capital
& 3 more
- Acquired byEricsson Emodo
(Feb 2018)
Funding Insights of Placecast
Placecast has successfully raised a total of $10M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $2 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 3
- Last Round Series B — $2M
- First Round $5M
(Nov 2009)
- Investors Count 3
All 3 funding rounds of Placecast with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | $2M | Series B | – | – | |
| Mar 2010 | $3M | Series B | – | – | |
| Nov 2009 | $5M | Series B | – | – |
4 investors in total: 4 institutional.
Investors in Placecast
Placecast has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Runway Growth Capital, ONSET Ventures and Voyager Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt financing is provided to companies across multiple sectors. | 2015 | runwaygrowth.com | Woodside, United States | |
Early stage VC firm investing in the US | onset.com | Menlo Park, United States | ||
Early-stage US tech investments are managed by Voyager Capital. | voyagercapital.com | Seattle, United States | ||
Provides data management and advertising solutions for businesses. | 2017 | ericsson-emodo.com | San Francisco, United States |
Investor details for Placecast
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- Complete investor list
- Round participation
- Investor portfolios
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Timeline of Placecast
4 dated milestones of Placecast across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Placecast is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series B, of $2.0M.
- Exit Acquired by Ericsson Emodo.
Competitors of Placecast
Placecast has 3 listed competitors in our database, 2 of them funded. They include mParticle, Acxiom and Lotame.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| acxiom.com | 1969 | Little Rock, United States | Acxiom is engaged in providing data-driven marketing solutions. | |||
| lotame.com | 2006 | Columbia, United States | $63.69M | 98 | Audience data is collected and managed via a specialized platform. |
Detailed competitors of Placecast
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Placecast
Websites that share an audience with Placecast (placecast.net).
Websites whose visitors overlap most with Placecast. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| shopkick.com | 100% | 97.2K | #336,859 | View details | |
checkpoints.com | checkpoints.com | 85% | #1,747,880 | – | |
| thefamousgroup.com | 84% | 175.8K | #255,783 | View details | |
| addictivemobility.com | 84% | View details | |||
bbcmotiongallery.com | bbcmotiongallery.com | 56% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Placecast
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Geospatial & GIS Platforms
3 companies that operate in the same segment as Placecast (Geospatial & GIS Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 601.59 M | USD 307.73 M | 1,749 | |
Cloud-based positioning solutions are offered for industrial sectors. | 1978 | Sunnyvale, California, United States | USD 3.59 B | 12,100 | ||
Foursquare is recognized as a leader in geospatial technology. | 2009 | New York, New York, United States | USD 448.21 M | 381 |
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Related news about Placecast
Complete news archive for Placecast
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Placecast
Placecast was founded in 2005 and raised its 1st funding round 4 years after it was founded.
Placecast is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Placecast is a funded company, having raised a total of $10M across 3 funding rounds to date. The company's 1st funding round was a Series B of $5M, raised on Nov 2009.
Founded in 2005 and headquartered in San Francisco, United States, Placecast operates in the location-based digital advertising sector. Location data from first-, second-, and third-party sources is aggregated to construct audience segments. These segments are targeted on mobile platforms through a demand-side platform. Analytics and insights into consumer behavior are also provided to support advertising strategies.
Placecast has 4 investors. Key investors include Runway Growth Capital, ONSET Ventures, Voyager Capital, and Ericsson Emodo.
Yes. Placecast was acquired by Ericsson Emodo in February 2018.