Placed

Seattle, United States Founded: 2011 • Age: 15 yrs Acquired By Foursquare
Location analytics and targeting for consumer offline behaviors are provided.
Annual revenue - Latest available
Total funding $13.4M 2 rounds
Employees 381 Tracked headcount
Investors 5 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About Placed

Placed is a company based in Seattle (United States) founded in 2011 was acquired by Foursquare in May 2019. Placed has raised $13.4 million across 2 funding rounds from investors including Foursquare, Snapchat and Madrona. The company has 381 employees as of December 31, 2022. Placed operates in a competitive market with competitors including Foursquare, CARTO, GroundTruth, Connectbase and NinthDecimal, among others.

  • Headquarter Seattle, United States
  • Employees 381 as on 31 Dec, 2022
  • Sectors
    Technology
    Media & Entertainment Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Foursquare Labs Inc.
Operational Areas
Technology → Geospatial, Imaging & Sensing Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $13.4 M (USD)

    in 2 rounds

  • Latest Funding Round
    $10 M (USD), Series B

    Jun 10, 2014

  • Investors
    Foursquare

    & 4 more

  • Employee Count
    381

    as on Dec 31, 2022

  • Acquired by
    Foursquare

    & 1 more

    (May 30, 2019)

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People of Placed

Headcount 50-200
Employee Profiles 1
Employee Profiles
People
Kevin Graft
Account Coordinator

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Teams

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Funding Insights of Placed

Placed has successfully raised a total of $13.4M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in June 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Placed

Placed has secured backing from 5 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Foursquare, Snapchat and Madrona.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond.
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Early-stage investments in tech sectors are managed by the firm.
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Multimedia messaging application for ephemeral photos and videos is provided.
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Investor details for Placed

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Investments & Acquisitions by Placed

Investments
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Investment portfolio details for Placed

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Financial Statements - Placed

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Detailed financials for Placed

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Placed Comparisons

Placed Primary company
Description
Location analytics and targeting for consumer offline behavi...
Location
Seattle, United States
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
381
As of 2022
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Peer comparison for Placed

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Competitors of Placed

Placed operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Foursquare, CARTO, GroundTruth, Connectbase and NinthDecimal, among others.

Company Name Domain Founded year HQ Location Description
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Foursquare is recognized as a leader in geospatial technology.
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Cloud based integrated solutons for software development
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A location analytics platform for marketing applications is provided.
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SaaS-based platform offering networking solutions for buyers and sellers
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Mobile audience intelligence platform
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Location-based audience segments are created and targeted for mobile users.
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Detailed competitors of Placed

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Latest news on Placed

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Complete news archive for Placed

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Frequently Asked Questions about Placed

Placed was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Placed is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.

Placed is a funded company, having raised a total of $13.4M across 2 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Placed is 381.

Placed was founded in 2011 in Seattle, United States, as a platform focused on location-driven insights and mobile ad intelligence. Reports on consumers offline behaviors are generated to connect physical and digital environments. Services enable brands, agencies, publishers, and ad networks to target locations at scale. The offline effects of mobile advertising are measured, while actionable data on consumer patterns is supplied across operations in the analytics sector.

Placed's top competitors include Foursquare, Connectbase and Beaconsmind.

Placed has 5 investors. Key investors include Foursquare, Snapchat, Madrona, Two Sigma Ventures, and Shane Atchison.

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