About Placed
Placed is a company based in Seattle (United States) founded in 2011 was acquired by Foursquare in May 2019.. Placed has raised $13.4 million across 2 funding rounds from investors including Foursquare, Snapchat and Madrona. The company has 381 employees as of December 31, 2022. Placed operates in a competitive market with competitors including Foursquare, CARTO, GroundTruth, Connectbase and NinthDecimal, among others.
- Headquarter Seattle, United States
- Employees 381 as on 31 Dec, 2022
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Sectors
TechnologyMedia & Entertainment Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Foursquare Labs Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$13.4 M (USD)
in 2 rounds
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Latest Funding Round
$10 M (USD), Series B
Jun 10, 2014
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Investors
Foursquare
& 4 more
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Employee Count
381
as on Dec 31, 2022
- Acquired by
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Funding Insights of Placed
Placed has successfully raised a total of $13.4M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in June 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $10.0M
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First Round
First Round
(15 Mar 2012)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2014 | Amount | Series B - Placed | Valuation | Two Sigma Ventures | |
| Mar, 2012 | Amount | Series A - Placed | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Placed
Placed has secured backing from 5 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Foursquare, Snapchat and Madrona. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond.
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Founded Year | Domain | Location | |
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Early-stage investments in tech sectors are managed by the firm.
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Founded Year | Domain | Location | |
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Multimedia messaging application for ephemeral photos and videos is provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Placed
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Placed
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Placed Comparisons
Competitors of Placed
Placed operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Foursquare, CARTO, GroundTruth, Connectbase and NinthDecimal, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Foursquare is recognized as a leader in geospatial technology.
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| domain | founded_year | HQ Location |
Cloud based integrated solutons for software development
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| domain | founded_year | HQ Location |
A location analytics platform for marketing applications is provided.
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| domain | founded_year | HQ Location |
SaaS-based platform offering networking solutions for buyers and sellers
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| domain | founded_year | HQ Location |
Mobile audience intelligence platform
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| domain | founded_year | HQ Location |
Location-based audience segments are created and targeted for mobile users.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Placed
Frequently Asked Questions about Placed
When was Placed founded?
Placed was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Where is Placed located?
Placed is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Is Placed a funded company?
Placed is a funded company, having raised a total of $13.4M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.4M, raised on Mar 15, 2012.
How many employees does Placed have?
As of Dec 31, 2022, the latest employee count at Placed is 381.
What does Placed do?
Placed was founded in 2011 in Seattle, United States, as a platform focused on location-driven insights and mobile ad intelligence. Reports on consumers offline behaviors are generated to connect physical and digital environments. Services enable brands, agencies, publishers, and ad networks to target locations at scale. The offline effects of mobile advertising are measured, while actionable data on consumer patterns is supplied across operations in the analytics sector.
Who are the top competitors of Placed?
Placed's top competitors include Foursquare, Connectbase and Beaconsmind.
Who are Placed's investors?
Placed has 5 investors. Key investors include Foursquare, Snapchat, Madrona, Two Sigma Ventures, and Shane Atchison.
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