About Placed
Placed is a Technology company based in Seattle (United States) founded in 2011, and was acquired by Foursquare in May 2019. Location analytics and targeting for consumer offline behaviors are provided. It operates in the Technology, Media & Entertainment, and Retail sectors. Placed has raised $13.4 million across 2 funding rounds from investors including Foursquare, Snapchat and Madrona. The company has 381 employees. Its website placed.com draws about 21 thousand monthly visits. Its focus areas include Enterprise Applications, AdTech, Analytics and Location. Its legal entity is FOURSQUARE LABS INC. Its competitors include Foursquare, CARTO and GroundTruth; 3 of its 3 listed competitors have raised funding.
Company details
Placed was founded in 2011 in Seattle, United States, as a platform focused on location-driven insights and mobile ad intelligence. Reports on consumers offline behaviors are generated to connect physical and digital environments. Services enable brands, agencies, publishers, and ad networks to target locations at scale. The offline effects of mobile advertising are measured, while actionable data on consumer patterns is supplied across operations in the analytics sector.
- Headquarters Seattle, United States
- Employees 381
- Stage Acquired
- SectorsTechnologyMedia & Entertainment Retail
- Website placed.com
- Social LinkedIn X
- Acquired by Foursquare (May 2019)
- Legal Name Foursquare Labs Inc.
- Total Equity Funding$13.4M (USD)
in 2 rounds
- Latest Funding Round$10M (USD), Series B
Jun 2014
- InvestorsFoursquare
& 4 more
- Employee Count381
- Acquired by
Funding Insights of Placed
Placed has successfully raised a total of $13.4M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in June 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.4M
- Total Rounds 2
- Last Round Series B — $10M
- First Round $3.4M
(Mar 2012)
- Investors Count 3
All 2 funding rounds of Placed with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2014 | $10M | Series B | – | Two Sigma Ventures | |
| Mar 2012 | $3.4M | Series A | – | – |
5 investors in total: 4 institutional and 1 angel.
Investors in Placed
Placed has secured backing from 5 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Foursquare, Snapchat and Madrona.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond. | madrona.com | |||
Early-stage investments in tech sectors are managed by the firm. | twosigmaventures.com | New York, United States | ||
Multimedia messaging application for ephemeral photos and videos is provided. | 2011 | snapchat.com | Los Angeles, United States | |
SA Shane Atchison | Angel investor, co-founder of Dentsu Creative, focused on tech and innovation. | unknown_07182a868a914c8a9 | ||
Foursquare is recognized as a leader in geospatial technology. | 2009 | foursquare.com | New York, United States |
Investor details for Placed
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People of Placed
1 people are tracked at Placed (1 in team); the tracked headcount is 381.
| Name | Role | Group |
|---|---|---|
Kevin Graft | Account Coordinator | Team |
Complete people profiles for Placed
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Timeline of Placed
5 dated milestones of Placed across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Placed is founded.
- Funding First funding round of $3.4M.
- Funding Latest funding round, Series B, of $10.0M.
- Exit Acquired by Snapchat.
- Exit Acquired by Foursquare.
Competitors of Placed
Placed has 3 listed competitors in our database, 3 of them funded. They include Foursquare, CARTO and GroundTruth.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| foursquare.com | 2009 | New York, United States | $448.21M | 381 | Foursquare is recognized as a leader in geospatial technology. | |
| carto.com | 2012 | New York, United States | $123M | Cloud based integrated solutons for software development | ||
| groundtruth.com | 2003 | New York, United States | $157.84M | 152 | A location analytics platform for marketing applications is provided. |
Detailed competitors of Placed
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Web traffic of Placed
The website of Placed (placed.com) receives about 20.9K visits a month.
- Monthly visits20.9K
▲ 31.3% vs previous month
Websites whose visitors overlap most with Placed. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| placeiq.com | 100% | View details | |||
| amobee.com | 84% | 18.9K | #1,580,901 | View details | |
portal.adelphic.com | portal.adelphic.com | 71% | – | ||
mediabrix.com | mediabrix.com | 71% | – | ||
| mmaglobal.com | 71% | 159.9K | #287,715 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Placed
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Geospatial & GIS Platforms
3 companies that operate in the same segment as Placed (Geospatial & GIS Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 601.59 M | USD 307.73 M | 1,749 | |
Cloud-based positioning solutions are offered for industrial sectors. | 1978 | Sunnyvale, California, United States | USD 3.59 B | 12,100 | ||
Foursquare is recognized as a leader in geospatial technology. | 2009 | New York, New York, United States | USD 448.21 M | 381 |
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Related news about Placed
Complete news archive for Placed
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Frequently Asked Questions about Placed
Placed was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Placed is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Placed is a funded company, having raised a total of $13.4M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.4M, raised on Mar 2012.
Placed has 381 employees.
Placed was founded in 2011 in Seattle, United States, as a platform focused on location-driven insights and mobile ad intelligence. Reports on consumers offline behaviors are generated to connect physical and digital environments. Services enable brands, agencies, publishers, and ad networks to target locations at scale. The offline effects of mobile advertising are measured, while actionable data on consumer patterns is supplied across operations in the analytics sector.
Placed's top competitors include Foursquare, GroundTruth and CARTO.
Placed has 5 investors. Key investors include Foursquare, Snapchat, Madrona, Two Sigma Ventures, and Shane Atchison.
Placed operates through Foursquare Labs Inc..
Yes. Placed was acquired by Foursquare in May 2019.