About PlaceIQ
PlaceIQ is a company based in New York (United States) founded in 2010 was acquired by Precisely in January 2022. PlaceIQ has raised $52.75 million across 8 funding rounds from investors including Experian, Alibaba Group and Precisely. PlaceIQ has completed 1 acquisition, including Freckle IoT. PlaceIQ operates in a competitive market with competitors including GroundTruth, NinthDecimal, Gravy Analytics, Cinarra and Cuebiq, among others.
- Headquarter New York, United States
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Media & EntertainmentTechnology
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- Legal Name Placeiq, Inc
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People of PlaceIQ
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Funding Insights of PlaceIQ
PlaceIQ has successfully raised a total of $52.75M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in PlaceIQ
PlaceIQ has secured backing from 13 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Experian, Alibaba Group and Precisely.
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Venture capital is provided to expansion-stage software and tech firms.
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VC firm that focuses on early stage investments in the US
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A venture capital firm focused on tech investments is operated.
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Investor details for PlaceIQ
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Investments & Acquisitions by PlaceIQ
PlaceIQ has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Freckle IoT.
Investment portfolio details for PlaceIQ
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Location-based attribution for store visits is enabled by Freckle IoT.
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Complete acquisition details for PlaceIQ
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Financial Statements - PlaceIQ
Detailed financials for PlaceIQ
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Placeiq Comparisons
Peer comparison for PlaceIQ
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Competitors of PlaceIQ
PlaceIQ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GroundTruth, NinthDecimal, Gravy Analytics, Cinarra and Cuebiq, among others.
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A location analytics platform for marketing applications is provided.
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Mobile audience intelligence platform
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Location-based event data is provided to offline retailers for insights.
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Mobile operator data is analyzed for advertising insights.
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AI-based business intelligence solutions are delivered for retail analytics.
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Detailed competitors of PlaceIQ
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Latest news on Placeiq
Complete news archive for PlaceIQ
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Frequently Asked Questions about PlaceIQ
PlaceIQ was founded in 2010.
PlaceIQ is headquartered in New York, United States. It is registered at New York, New York, United States.
PlaceIQ is a funded company, having raised a total of $52.75M across 8 funding rounds to date.
Founded in 2010 and based in New York, United States, PlaceIQ operates in the mobile advertising sector. Location data from multiple sources is aggregated and analyzed to provide contextual insights. This enables advertisers to segment consumers based on real-life behavior, interests, and timing. Patented technology is utilized for user profiling through mobile devices, supporting accurate targeting in advertising campaigns.
PlaceIQ's top competitors include Gravy Analytics, Reveal Mobile and GroundTruth.
PlaceIQ has made 1 acquisition, including Freckle IoT.
PlaceIQ has 13 investors. Key investors include Experian, Alibaba Group, Precisely, Social Leverage, and Harmony Partners.