About PlaceIQ
PlaceIQ is a company based in New York (United States) founded in 2010 was acquired by Precisely in January 2022.. PlaceIQ has raised $52.75 million across 8 funding rounds from investors including Experian, Alibaba Group and Precisely. PlaceIQ has completed 1 acquisition, including Freckle IoT. PlaceIQ operates in a competitive market with competitors including GroundTruth, NinthDecimal, Gravy Analytics, Cinarra and Cuebiq, among others.
- Headquarter New York, United States
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Sectors
Media & EntertainmentTechnology
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Placeiq, Inc
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Funding Insights of PlaceIQ
PlaceIQ has successfully raised a total of $52.75M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Last Round
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First Round
First Round
(27 Oct 2010)
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2019 | Amount | Series D - PlaceIQ | Valuation | Experian |
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| Oct, 2016 | Amount | Series D - PlaceIQ | Valuation | Alibaba Group |
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| Jan, 2016 | Amount | Series D - PlaceIQ | Valuation | Harmony Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in PlaceIQ
PlaceIQ has secured backing from 13 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Experian, Alibaba Group and Precisely. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital is provided to expansion-stage software and tech firms.
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Founded Year | Domain | Location | |
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VC firm that focuses on early stage investments in the US
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Founded Year | Domain | Location | |
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A venture capital firm focused on tech investments is operated.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by PlaceIQ
PlaceIQ has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Freckle IoT. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Location-based attribution for store visits is enabled by Freckle IoT.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - PlaceIQ
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Placeiq Comparisons
Competitors of PlaceIQ
PlaceIQ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GroundTruth, NinthDecimal, Gravy Analytics, Cinarra and Cuebiq, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
A location analytics platform for marketing applications is provided.
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| domain | founded_year | HQ Location |
Mobile audience intelligence platform
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| domain | founded_year | HQ Location |
Location-based event data is provided to offline retailers for insights.
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| domain | founded_year | HQ Location |
Mobile operator data is analyzed for advertising insights.
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| domain | founded_year | HQ Location |
AI-based business intelligence solutions are delivered for retail analytics.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Placeiq
Frequently Asked Questions about PlaceIQ
When was PlaceIQ founded?
PlaceIQ was founded in 2010.
Where is PlaceIQ located?
PlaceIQ is headquartered in New York, United States. It is registered at New York, New York, United States.
Is PlaceIQ a funded company?
PlaceIQ is a funded company, having raised a total of $52.75M across 8 funding rounds to date. The company's 1st funding round was a Series D of $25M, raised on Oct 27, 2010.
What does PlaceIQ do?
Founded in 2010 and based in New York, United States, PlaceIQ operates in the mobile advertising sector. Location data from multiple sources is aggregated and analyzed to provide contextual insights. This enables advertisers to segment consumers based on real-life behavior, interests, and timing. Patented technology is utilized for user profiling through mobile devices, supporting accurate targeting in advertising campaigns.
Who are the top competitors of PlaceIQ?
PlaceIQ's top competitors include Gravy Analytics, Reveal Mobile and GroundTruth.
How many acquisitions has PlaceIQ made?
PlaceIQ has made 1 acquisition, including Freckle IoT.
Who are PlaceIQ's investors?
PlaceIQ has 13 investors. Key investors include Experian, Alibaba Group, Precisely, Social Leverage, and Harmony Partners.
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