PlaceIQ

New York, United States Founded: 2010 • Age: 16 yrs Acquired By Precisely
Location data is aggregated and analyzed for mobile advertising segmentation.
Annual revenue - Latest available
Total funding $52.8M 8 rounds
Employees - Tracked headcount
Investors 13 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About PlaceIQ

PlaceIQ is a company based in New York (United States) founded in 2010 was acquired by Precisely in January 2022. PlaceIQ has raised $52.75 million across 8 funding rounds from investors including Experian, Alibaba Group and Precisely. PlaceIQ has completed 1 acquisition, including Freckle IoT. PlaceIQ operates in a competitive market with competitors including GroundTruth, NinthDecimal, Gravy Analytics, Cinarra and Cuebiq, among others.

  • Headquarter New York, United States
  • Sectors
    Media & Entertainment
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Placeiq, Inc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $52.75 M (USD)

    in 8 rounds

  • Latest Funding Round
    Not available
  • Investors
    Experian

    & 12 more

  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    Precisely

    (Jan 19, 2022)

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People of PlaceIQ

Headcount 50-200
Employee Profiles 13
Employee Profiles
People
Sara Mason
Product Manager
People
Matthew Hurst
Senior Product Manager
People
Dan Maxwell
SVP, Product & Technology
People
Anil Solasa
Principal Software Engineer

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Funding Insights of PlaceIQ

PlaceIQ has successfully raised a total of $52.75M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in PlaceIQ

PlaceIQ has secured backing from 13 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Experian, Alibaba Group and Precisely.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital is provided to expansion-stage software and tech firms.
Locked Locked Locked
VC firm that focuses on early stage investments in the US
Locked Locked Locked
A venture capital firm focused on tech investments is operated.
Locked Locked Locked
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Investor details for PlaceIQ

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by PlaceIQ

PlaceIQ has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Freckle IoT.

Investments
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Investment portfolio details for PlaceIQ

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Location-based attribution for store visits is enabled by Freckle IoT.
Locked Locked 2014 Locked
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Complete acquisition details for PlaceIQ

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - PlaceIQ

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Detailed financials for PlaceIQ

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Placeiq Comparisons

PlaceIQ Primary company
Description
Location data is aggregated and analyzed for mobile advertis...
Location
New York, United States
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for PlaceIQ

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of PlaceIQ

PlaceIQ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GroundTruth, NinthDecimal, Gravy Analytics, Cinarra and Cuebiq, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
A location analytics platform for marketing applications is provided.
Locked Locked Locked
Mobile audience intelligence platform
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Location-based event data is provided to offline retailers for insights.
Locked Locked Locked
Mobile operator data is analyzed for advertising insights.
Locked Locked Locked
AI-based business intelligence solutions are delivered for retail analytics.
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Detailed competitors of PlaceIQ

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  • Domains and locations
  • Full company profiles
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Latest news on Placeiq

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Complete news archive for PlaceIQ

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about PlaceIQ

PlaceIQ was founded in 2010.

PlaceIQ is headquartered in New York, United States. It is registered at New York, New York, United States.

PlaceIQ is a funded company, having raised a total of $52.75M across 8 funding rounds to date.

Founded in 2010 and based in New York, United States, PlaceIQ operates in the mobile advertising sector. Location data from multiple sources is aggregated and analyzed to provide contextual insights. This enables advertisers to segment consumers based on real-life behavior, interests, and timing. Patented technology is utilized for user profiling through mobile devices, supporting accurate targeting in advertising campaigns.

PlaceIQ's top competitors include Gravy Analytics, Reveal Mobile and GroundTruth.

PlaceIQ has made 1 acquisition, including Freckle IoT.

PlaceIQ has 13 investors. Key investors include Experian, Alibaba Group, Precisely, Social Leverage, and Harmony Partners.

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