About PlaceIQ
PlaceIQ is a Media & Entertainment company based in New York (United States) founded in 2010, and was acquired by Precisely in January 2022. It operates as a location data is aggregated and analyzed for mobile advertising segmentation. It operates in the Media & Entertainment and Technology sectors. PlaceIQ has raised $52.75 million across 8 funding rounds from investors including Experian, Alibaba Group and Precisely. PlaceIQ has completed 1 acquisition, including Freckle IoT. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Analytics and Location. Its legal entity is PLACEIQ, INC. Its competitors include GroundTruth, NinthDecimal, Gravy Analytics, Cinarra and Cuebiq and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Founded in 2010 and based in New York, United States, PlaceIQ operates in the mobile advertising sector. Location data from multiple sources is aggregated and analyzed to provide contextual insights. This enables advertisers to segment consumers based on real-life behavior, interests, and timing. Patented technology is utilized for user profiling through mobile devices, supporting accurate targeting in advertising campaigns.
Apps and channels of PlaceIQ
its YouTube channel Precisely has 1.57K subscribers and 30 videos.
Videos from PlaceIQ
The most watched videos on PlaceIQ's YouTube channel, Precisely (1.57K subscribers). Click a video to play it here.
More on Precisely.
Funding Insights of PlaceIQ
PlaceIQ has successfully raised a total of $52.75M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $52.75M
- Total Rounds 8
- First Round $800,000
(Oct 2010)
- Investors Count 12
All 8 funding rounds of PlaceIQ with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2019 | – | Series D | – | Experian | – |
| Oct 2016 | – | Series D | – | Alibaba Group | – |
| Jan 2016 | $25M | Series D | – | Harmony Partners | |
| Feb 2014 | $15M | Series C | – | Harmony Partners | |
| May 2013 | $6.75M | Series B | – | USVP | |
| Dec 2011 | $4.2M | Series A | – | USVP, Valhalla Partners | |
| Apr 2011 | $1M | Seed | – | KBS Ventures | |
| Oct 2010 | $800,000 | Seed | – | – | – |
13 investors in total: 11 institutional and 2 angel.
Investors in PlaceIQ
PlaceIQ has secured backing from 13 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Experian, Alibaba Group and Precisely.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is provided to expansion-stage software and tech firms. | – | harmonyvp.com | New York, United States | |
VC firm that focuses on early stage investments in the US | – | usvp.com | Menlo Park, United States | |
A venture capital firm focused on tech investments is operated. | – | iris.vc | Paris, France | |
Tech-focused VC firm investing in geographies such as the US | – | valhallapartners.com | Vienna, United States | |
- | – | kbsp.vc | - | |
Seed and early-stage venture capital firm focusing on investments in technology and fintech companies | – | iaventures.com | New York, United States | |
Early-stage US investments are focused on by Neu Venture Capital. | – | neuvc.com | New York, United States | |
Venture capital firm and fund of funds focused on fintech, Adtech, and multiple sectors | 2009 | socialleverage.com | Scottsdale, United States | |
Experian is recognized as a leader in credit reporting and financial services. | 1980 | experian.com | Ireland | |
Conglomerate group operating a portfolio of businesses | 1999 | alibabagroup.com | Hangzhou, China |
Investor details for PlaceIQ
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of PlaceIQ
13 people are tracked at PlaceIQ (4 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Elizabeth Cutrone | Director, Data Science | Leadership |
Chad Wilcomb | Director Of Engineering | Leadership |
Mike Jelley | VP Infrastructure | Leadership |
Brian Bradtke | VP, Partner Development | Leadership |
Sara Mason | Product Manager | Team |
Matthew Hurst | Senior Product Manager | Team |
Dan Maxwell | SVP, Product & Technology | Team |
Anil Solasa | Principal Software Engineer | Team |
Jinling Li | Software Engineer | Team |
Juan Mejia | Lead Engineer, Data Products | Team |
Richard De Castro | Map Specialist - Geomaker and QA | Team |
Max Schmitt | Data Engineer | Team |
Adam Jeevaratnam | Data Engineer, Audience Team Lead | Team |
Complete people profiles for PlaceIQ
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by PlaceIQ
PlaceIQ has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Freckle IoT.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Location-based attribution for store visits is enabled by Freckle IoT. | freckleiot.com | Toronto, Canada | 2014 | Apr 2020 | •••• |
Complete acquisition details for PlaceIQ
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Timeline of PlaceIQ
5 dated milestones of PlaceIQ across 12 years, from founding to its latest funding, stage changes and deals.
- Founded PlaceIQ is founded.
- Funding First funding round of $800K.
- Funding Latest funding round, Series D,.
- Acquisition Acquires Freckle IoT.
- Exit Acquired by Precisely.
Competitors of PlaceIQ
PlaceIQ has 9 listed competitors in our database, 8 of them funded. They include GroundTruth, NinthDecimal, Gravy Analytics, Cinarra and Cuebiq, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| groundtruth.com | 2003 | New York, United States | $157.84M | 152 | A location analytics platform for marketing applications is provided. | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| gravyanalytics.com | 2011 | Dulles, United States | $34.22M | – | Location-based event data is provided to offline retailers for insights. | |
| cinarra.com | 2012 | Cupertino, United States | $24.5M | 15 | Mobile operator data is analyzed for advertising insights. | |
| cuebiq.com | 2016 | New York, United States | $36.33M | – | AI-based business intelligence solutions are delivered for retail analytics. | |
| revealmobile.com | 2015 | Raleigh, United States | $10.07M | 34 | Location-based audience segments are created and targeted for mobile users. | |
| factual.com | 2007 | Los Angeles, United States | $105.28M | 18 | Platform offering data management solution | |
| unacast.com | 2015 | New York, United States | $40.1M | 20 | Provider of data management platform for forecasting locations | |
| loqate.com | 2009 | San Bruno, United States | – | 187 | AI platform for address capture and location verification is provided. |
Detailed competitors of PlaceIQ
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of PlaceIQ
Websites that share an audience with PlaceIQ (placeiq.com).
Websites whose visitors overlap most with PlaceIQ. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| placed.com | 100% | 20.9K | – | View details | |
vervemobile.com | vervemobile.com | 99% | – | – | – |
xad.com | xad.com | 95% | – | #148,834 | – |
| streetfightmag.com | 68% | – | #2,170,304 | View details | |
| admonsters.com | 54% | – | #1,070,857 | View details |
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as PlaceIQ (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Placeiq
Complete news archive for PlaceIQ
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Frequently Asked Questions about PlaceIQ
PlaceIQ was founded in 2010.
PlaceIQ is headquartered in New York, United States. It is registered at New York, New York, United States.
PlaceIQ is a funded company, having raised a total of $52.75M across 8 funding rounds to date. The company's 1st funding round was a Seed of $800K, raised on Oct 2010.
Founded in 2010 and based in New York, United States, PlaceIQ operates in the mobile advertising sector. Location data from multiple sources is aggregated and analyzed to provide contextual insights. This enables advertisers to segment consumers based on real-life behavior, interests, and timing. Patented technology is utilized for user profiling through mobile devices, supporting accurate targeting in advertising campaigns.
PlaceIQ's top competitors include Gravy Analytics, Reveal Mobile and GroundTruth.
PlaceIQ has made 1 acquisition, including Freckle IoT.
PlaceIQ has 13 investors. Key investors include Experian, Alibaba Group, Precisely, Social Leverage, and Harmony Partners.
PlaceIQ operates through Placeiq, Inc.
Yes. PlaceIQ was acquired by Precisely in January 2022.