About PlacePass
PlacePass is a Travel & Hospitality company based in Cambridge (United States) founded in 2016, and was acquired by Hopper in October 2021. Booking platform for tours activities. The company has 15 employees. The company was acqui-hired. Its focus areas include Consumer, Online Travel, Tours & Activities and Online Agency. Its legal entity is ETMA, INC. Its competitors include Viator, Sosh SF and WeTravel; 3 of its 3 listed competitors have raised funding.
Company details
PlacePass was founded in 2016 in Cambridge, United States, within the travel booking sector. An online platform is provided for users to search, compare, and reserve tours and activities globally, using criteria such as location, pricing, and reviews. Over 10,000 activities from more than 180 countries are listed as of late 2016, with partnerships maintained alongside providers like Viator, Urban Adventures, CityPASS, and Groupon.
- Headquarters Cambridge, United States
- Employees 15
- Stage Acquired
- SectorsTravel & Hospitality
- Emailβ’β’β’β’β’β’β’β’
- Website placepass.com
- Social LinkedIn X Facebook
- Acquired by Hopper (Oct 2021)
- Legal Name Etma, Inc.
- InvestorsMarriott Bonvoy
& 1 more
- Employee Count15
- Acquired byHopper
(Oct 2021)
Funding Insights of PlacePass
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of PlacePass with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | Series A | β | β |
2 investors in total: 2 institutional.
Investors in PlacePass
PlacePass has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Marriott Bonvoy and Hopper.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global hotel accommodations and vacation rentals are provided by Marriott Bonvoy. | 1927 | marriott.com | Bethesda, United States | |
AI-driven predictions for optimal travel booking times are provided. | 2007 | hopper.com | Montreal, Canada |
Investor details for PlacePass
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of PlacePass
3 dated milestones of PlacePass across 5 years, from founding to its latest funding, stage changes and deals.
- Founded PlacePass is founded.
- Funding First funding round.
- Exit Acquired by Hopper.
Competitors of PlacePass
PlacePass has 3 listed competitors in our database, 3 of them funded. They include Viator, Sosh SF and WeTravel.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| viator.com | 1995 | San Francisco, United States | $17.6M | Tours and activities are discovered and booked online. | ||
| sosh.com | 2010 | San Francisco, United States | $12.25M | Local activities and tours are booked via an app-based platform. | ||
| wetravel.com | 2014 | San Francisco, United States | $123.06M | Group trips are created and managed through an online platform. |
Detailed competitors of PlacePass
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Top companies in Online Travel
3 companies that operate in the same segment as PlacePass (Online Travel) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 5.07 B | 6,209 | ||
Multiple travel services are booked via an app-based platform. | 1999 | Miami, Florida, United States | USD 331.37 M | 5,191 |
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Related news about Placepass
Complete news archive for PlacePass
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Frequently Asked Questions about PlacePass
PlacePass was founded in 2016 and raised its 1st funding round 1 year after it was founded.
PlacePass is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
PlacePass has 15 employees.
PlacePass was founded in 2016 in Cambridge, United States, within the travel booking sector. An online platform is provided for users to search, compare, and reserve tours and activities globally, using criteria such as location, pricing, and reviews. Over 10,000 activities from more than 180 countries are listed as of late 2016, with partnerships maintained alongside providers like Viator, Urban Adventures, CityPASS, and Groupon.
PlacePass has 2 investors. Key investors include Marriott Bonvoy, and Hopper.
PlacePass operates through Etma, Inc..
Yes. PlacePass was acquired by Hopper in October 2021.

