About Playbook
Playbook is a company based in New York (United States) founded in 2016 by Michael Wojcieszek and Jeff Krahel.. Playbook has raised $12.3 million across 2 funding rounds from investors including Headline and One Better Ventures. Playbook offers products and services including App Platform, Subscription Management, and Challenge Service. Playbook operates in a competitive market with competitors including Fitmob, CoachUp, Find Your Trainer, Kanthaka and Fitocracy, among others.
- Headquarter New York, United States
- Founders Michael Wojcieszek, Jeff Krahel
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Sectors
HealthcareBusiness Services
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$12.3 M (USD)
in 2 rounds
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Latest Funding Round
$9.3 M (USD), Series A
Oct 14, 2020
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Investors
Headline
& 1 more
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Employee Count
Employee Count
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Products & Services of Playbook
Playbook offers a comprehensive portfolio of products and services, including App Platform, Subscription Management, and Challenge Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Service for building customized health and fitness apps
Tools for handling subscriptions and one-time purchases
Features for creating and managing fitness challenges
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Funding Insights of Playbook
Playbook has successfully raised a total of $12.3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $9.3 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $9.3M
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First Round
First Round
(18 Jun 2020)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2020 | Amount | Series A - Playbook | Valuation |
investors |
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| Jun, 2020 | Amount | Seed - Playbook | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Playbook
Playbook has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Headline and One Better Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments are made in early-stage tech startups across multiple sectors.
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Founded Year | Domain | Location | |
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VC firm investing in consumer brands
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Playbook
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Playbook
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Playbook Comparisons
Competitors of Playbook
Playbook operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fitmob, CoachUp, Find Your Trainer, Kanthaka and Fitocracy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of an app to find and book local fitness trainers
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| domain | founded_year | HQ Location |
Online marketplace connecting athletes with private sports coaches is provided.
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| domain | founded_year | HQ Location |
Online marketplace for booking personal trainer
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| domain | founded_year | HQ Location |
Marketplace for fitness trainers
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| domain | founded_year | HQ Location |
Online fitness coaching marketplace
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| domain | founded_year | HQ Location |
Personal trainers are booked via an online marketplace by users.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Playbook
Frequently Asked Questions about Playbook
When was Playbook founded?
Playbook was founded in 2016 and raised its 1st funding round 4 years after it was founded.
Where is Playbook located?
Playbook is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Playbook?
Jeff Krahel is the current CEO of Playbook. They have also founded this company.
Is Playbook a funded company?
Playbook is a funded company, having raised a total of $12.3M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Jun 18, 2020.
What does Playbook do?
Provider of fitness and wellness customized application for creators. The company offers SaaS tools and services for fitness creators to monetize content and offer workout programs to users.
Who are the top competitors of Playbook?
Playbook's top competitors include CoachUp, Fitmob and Find Your Trainer.
What products or services does Playbook offer?
Playbook offers App Platform, Subscription Management, and Challenge Service.
Who are Playbook's investors?
Playbook has 2 investors. Key investors include Headline, and One Better Ventures.
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