About Pledg
Pledg is a Retail company based in Puteaux (France) founded in 2015 by Nicolas Pelletier and Benoit Lienart, and was acquired by Credit Agricole Consumer Finance in February 2024. Online payment financing solutions for e-merchants. It operates in the Retail and Financial Services sectors. Pledg has raised $99.71 million across 2 funding rounds from investors including Aquiline Capital Partners, Portage and Smart Lenders Asset Management. Its website pledg.co draws about 61 thousand monthly visits. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its competitors include Joe and Cresh; 1 of its 2 listed competitors has raised funding.
Company details
Pledg provides online payment financing solutions for e-merchants. It provides financing solutions on e-commerce and in-store websites. It allows private and professional buyers to buy and pay later or in installments. Its e-card solution provides Split payment - to be shared between the customer specified co-buyers, Installment payment - to be spread in several installments, Deferred payment - to be completed only after a certain delay, and Redirection payment - which is to be completed on the web site of an external PSP, and more.
- Headquarters Puteaux, France
- Founders Nicolas Pelletier, Benoit Lienart
- Stage Acquired
- SectorsRetailFinancial Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Website pledg.co
- Social LinkedIn X Facebook
- Acquired by Credit Agricole Consumer Finance (Feb 2024)
- Legal Name Pledg
- Total Equity Funding$99.71M (USD)
in 2 rounds
- Latest Funding Round$98.29M (USD), Series A
Mar 2021
- InvestorsAquiline Capital Partners
& 7 more
- Acquired byCredit Agricole Consumer Finance
(Feb 2024)
Funding Insights of Pledg
Pledg has successfully raised a total of $99.71M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $98.29 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $99.71M
- Total Rounds 2
- Last Round Series A — $98.29M
- First Round $1.42M
(Dec 2017)
- Investors Count 7
All 2 funding rounds of Pledg with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $98.29M | Series A | – | Aquiline Capital Partners, Portage | |
| Dec 2017 | $1.42M | Seed | – | Nestadio Capital, Pole Capital | – |
8 investors in total: 8 institutional.
Investors in Pledg
Pledg has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Aquiline Capital Partners, Portage and Smart Lenders Asset Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt investments are directed toward financial sectors. | 2005 | aquiline.com | New York, United States | |
A global fintech and financial services investment platform is operated. | 2016 | portageinvest.com | Montreal, Canada | |
Independent management fund | nestadio-capital.jimdo.com | |||
| polecapital.com | ||||
Consumer loans are connected via an online marketplace platform. | 2014 | smartlenders-am.com | London, United Kingdom | |
Investment management services are provided for clients in Paris. | 1997 | arbevel.com | Paris, France | |
Wealth management, asset management, and investment banking services are provided. | 1849 | oddo-bhf.com | France | |
Consumer loans are provided to support individual financing needs. | 1951 | ca-consumerfinance.com | Massy, France |
Investor details for Pledg
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Pledg
16 people are tracked at Pledg (8 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Nicolas Pelletier | Co-Founder | Leadership |
Benoit Lienart | Co-Founder | Leadership |
Paul-Henri Blaiset | Head Of International Expansion For Pledg (ca Group) | Leadership |
Robin Devals | Chief Operations Officer | Leadership |
Adrien Bonhomme | Chief Product Officer - Integration To Group CA PFM | Leadership |
Julien Marichez | CTO | Leadership |
Jean Philippe Noël | CTO | Leadership |
Michaël Walther | Head of Compliance, Risk and Permanent Control | Leadership |
Shakthi Jean | Operations specialist trilingue Anglais Allemand | Team |
Cyprien Duval | Product Owner | Team |
Robin Beilvert | Data Scientist - Software Engineer | Team |
Cléa Mahé | Key Account Mangager | Team |
Imen GHAOUI | Integration Project Manager | Team |
Yassine Zaim | Chef De Projet Intégration | Team |
Robin Basse | Fraud & Risk Analyst - Full Remote | Team |
Emeline Lecomte | Account Manager Key Account | Team |
Complete people profiles for Pledg
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Pledg
4 dated milestones of Pledg across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Pledg is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Series A, of $98.3M.
- Exit Acquired by Credit Agricole Consumer Finance.
Competitors of Pledg
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| joe-app.com | 2020 | Paris, France | $125,000 | App-based platform for point of sale financing | ||
| cresh.eu | 2017 | Paris, France | Platform offering point-of-sale financing solutions |
Detailed competitors of Pledg
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- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Pledg
The website of Pledg (pledg.co) receives about 60.8K visits a month and ranks #423,232 among all websites worldwide, #5,321 in Financial Planning and Management.
- Monthly visits60.8K
▲ 7.2% vs previous month
- Unique visitors30K
per month
- Global rank#423,232
among all websites
- Category rank#5,321
Finance · Financial Planning and Management
- Bounce rate30%
- Pages per visit5.0
- Average visit2 min 00 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with Pledg. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| finfrog.fr | 100% | 195.1K | #211,723 | View details | |
| sofinco.fr | 100% | #35,405 | View details | ||
oney.fr | oney.fr | 80% | #22,841 | – | |
| paypal.com | 68% | 487.9M | #58 | View details | |
| floabank.fr | 60% | 938.3K | #48,139 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Pledg
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Pledg
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Frequently Asked Questions about Pledg
Pledg was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Pledg is headquartered in Puteaux, France. It is registered at Puteaux, Hauts-de-seine, France.
Pledg is a funded company, having raised a total of $99.71M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.42M, raised on Dec 2017.
Pledg provides online payment financing solutions for e-merchants. It provides financing solutions on e-commerce and in-store websites. It allows private and professional buyers to buy and pay later or in installments. Its e-card solution provides Split payment - to be shared between the customer specified co-buyers, Installment payment - to be spread in several installments, Deferred payment - to be completed only after a certain delay, and Redirection payment - which is to be completed on the web site of an external PSP, and more.
Pledg has 8 investors. Key investors include Aquiline Capital Partners, Portage, Smart Lenders Asset Management, Oddo BHF, and Financiere Arbevel.
Pledg operates through Pledg.
Yes. Pledg was acquired by Credit Agricole Consumer Finance in February 2024.