About Podtrac
Podtrac is a company based in Alexandria (United States) founded in 2005 by Mark McCrery. It operates as a B2B. The company has 9 employees. Podtrac offers products and services including Audience Measurement Services, Measurement Plans and Pricing, Podcast Promos and Link Attribution, and Monetize with Ads. Podtrac operates in a competitive market with competitors including Adjust, data.ai, TapClicks, Singular and Flurry, among others.
- Headquarter Alexandria, United States
- Employees 9
- Founders Mark McCrery
- SectorsMedia & Entertainment
- Website category Arts and Entertainment · Music
- Website analytics.podtrac.com
- Social X
- Legal Name Podtrac Inc
- Employee Count9
Products & Services of Podtrac
Podtrac offers a comprehensive portfolio of products and services, including Audience Measurement Services, Measurement Plans and Pricing, Podcast Promos and Link Attribution, and Monetize with Ads.
Tools for tracking podcast audience metrics and demographics.
Plans for accessing podcast performance data and reports.
Services for promoting podcasts and attributing listener engagement.
Platform to help podcasters earn revenue through advertisements.
People of Podtrac
1 people are tracked at Podtrac (1 in leadership); the tracked headcount is 9.
| Name | Role | Group |
|---|---|---|
Mark McCrery | Founder, CEO | Leadership |
Complete people profiles for Podtrac
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of Podtrac
Podtrac operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, data.ai, TapClicks, Singular and Flurry, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adjust.com | 2012 | Berlin, Germany | $256.1M | 149 | Cloud-based software for mobile marketing analytics is provided. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| singular.net | 2014 | Tel Aviv, Israel | $50M | 29 | Marketing data is unified and ROI is analyzed across channels. | |
| flurry.com | 2005 | San Francisco, United States | $63M | – | Mobile application analytics solutions are offered by Flurry. | |
| edo.com | 2014 | Los Angeles, United States | $92.44M | 101 | EDO is recognized as a TV outcomes company focused on advertising analytics. | |
| comscore.com | 1999 | Reston, United States | $87M | 795 | Ad analytics software is offered to advertisers and publishers. | |
| mediaradar.com | 2006 | New York, United States | $6.7M | – | Advertisement sales intelligence tool | |
| talkingdata.com | 2011 | Beijing, China | $210M | – | User behavior is analyzed for businesses through a data platform. | |
| openslate.com | 2012 | New York, United States | $18.25M | – | Contextual analytics for digital video content on YouTube are provided. |
Detailed competitors of Podtrac
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Podtrac
The website of Podtrac (podtrac.com) receives about 266.8K visits a month and ranks #196,725 among all websites worldwide, #2,238 in Music.
- Monthly visits266.8K
▲ 2.9% vs previous month
- Unique visitors108.2K
per month
- Global rank#196,725
among all websites
- Category rank#2,238
Arts and Entertainment · Music
- Bounce rate69%
- Pages per visit1.8
- Average visit1 min 12 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Podtrac. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fubarradio.com | 84% | 2.9K | – | View details |
Latest news on Podtrac
Complete news archive for Podtrac
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Podtrac
10 companies that operate in the same segment as Podtrac (Radio & Podcast), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform for on-demand music and radio streaming | 2007 | Paris, France | USD 445.42 M | USD 627.4 M | 566 | |
Music streaming is offered on-demand to global users. | 2006 | Stockholm, Sweden | USD 2.06 B | USD 19.4 B | – | |
An audio streaming platform for series and stories is operated. | 2018 | Bengaluru, Karnataka, India | USD 196.66 M | USD 30.62 M | 1,044 | |
Podcasts and audiobooks are provided through a creator-focused audio platform. | 2019 | Copenhagen, Denmark | USD 223.91 M | USD 21.59 M | 84 | |
Broadcast radio channels are aggregated and streamed through subscriptions. | 2002 | San Francisco, California, United States | USD 98.35 M | – | – | |
Podcast creation, management, and aggregation services are provided globally. | 2014 | Stockholm, Sweden | USD 84.64 M | USD 262.76 M | 364 | |
Audiobooks and stories in multiple Indian languages are provided. | 2018 | Mumbai, Maharashtra, India | USD 122.32 M | USD 12.17 M | 310 | |
Personalized internet radio stations and playlists are streamed for users. | 2000 | Webster, New York, United States | USD 56.1 M | – | – | |
Podcast streaming platform | 2016 | West Hollywood, California, United States | USD 15.72 M | – | – | |
Satellite radio and streaming audio entertainment services are provided. | 1990 | New York, New York, United States | – | USD 8.56 B | 5,510 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Podtrac
Podtrac was founded in 2005.
Podtrac is headquartered in Alexandria, United States.
Mark McCrery is the current CEO of Podtrac. They have also founded this company.
Podtrac has 9 employees.
Podtrac is a platform that delivers audience measurement, analytics, and tools for podcasters to understand and monetize their shows. It assists advertisers with planning data, ad attribution, and campaign tracking, while offering industry professionals access to rankings and resources. The service uses IAB-certified data to support metrics analysis, though specific locations are not detailed, and it caters to businesses in the podcasting sector.
Podtrac offers Audience Measurement Services, Measurement Plans and Pricing, Podcast Promos and Link Attribution, and Monetize with Ads.
Podtrac operates through Podtrac Inc.
The website of Podtrac receives about 267 thousand visits a month and ranks #196,725 among all websites worldwide.