About Popees
Popees is a Consumer company based in India founded in 2005. It offers online retail of baby clothing, care products, toys, and maternity wear. It operates on a B2C and D2C model. Popees has raised $9.24 million across 4 funding rounds from investors including Sneha Choudhary, Rajat Mukhija and Rajesh Kumar Chandan. Popees has completed 1 acquisition, including HARI GOVIND INTERNATIONAL. Its website popees.com draws about 32 thousand monthly visits. Popees offers products and services including Baby Clothing, Baby Wipes, Toys, Maternity Wear, and Diapers. Its focus areas include Consumer Goods, Baby Products, Clothing and Accessories and Infant Wear. Its competitors include Mylo, RforRabbit and Merlin Brands; 3 of its 3 listed competitors have raised funding.
Company details
Popees Baby Care is an online retailer focused on baby and childrens products, including clothing for infants and kids, care essentials like wipes and diapers, maternity wear, toys, and accessories. They operate through an e-commerce platform, emphasizing quality fabrics and hypoallergenic materials for safety. Based in India, they serve parents with fast shipping and a wide selection of items designed for comfort and everyday use.
- Headquarters India
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website popees.com
- Social LinkedIn Facebook Instagram YouTube
- Total Equity Funding$9.24M (USD)
in 4 rounds
- Latest Funding Round$2.41M (USD), Series A
Aug 2025
- InvestorsV-cube Ventures
& 14 more
- Investments & Acquisitions
Associated legal entities of Popees
Popees is associated with 3 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2022) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Popees Baby Care Products Private Limited CIN U51900KL2016PTC045955 | Active | 08 Jun 2016 | Thiruvali, Kerala, India | View details | |||
| Popees Fashions India Private Limited CIN U19202KL2017PTC050841 | Active | 23 Oct 2017 | Malappuram, Kerala | ₹0.0 Cr | 2 | View details | |
| Popees Baby Care Products Limited CIN U51900KL2016PLC045955 | Active | 08 Jun 2016 | Thiruvali, Kerala | ₹136 Cr | 126 | 6 | View details |
Products & Services of Popees
Popees offers a comprehensive portfolio of products and services, including Baby Clothing, Baby Wipes, Toys, Maternity Wear, and Diapers.
Clothing items for infants and children for daily wear
Hygiene wipes designed for baby skin cleaning
Toys for child development and play activities
Comfortable clothing for expectant mothers
Disposable diapers for infant protection and comfort
Apps and channels of Popees
its YouTube channel Popees Baby Care has 5.17K subscribers and 30 videos.
Videos from Popees
The most watched videos on Popees's YouTube channel, Popees Baby Care (5.17K subscribers). Click a video to play it here.
More on Popees Baby Care.
Funding Insights of Popees
Popees has successfully raised a total of $9.24M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $2.41 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.24M
- Total Rounds 4
- Last Round Series A — $2.41M
- First Round $1.28M
(Jul 2024)
- Investors Count 15
All 4 funding rounds of Popees with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2025 | $2.41M | Series A | – | Thepowerhive | |
| Feb 2025 | $3.51M | Series A | – | Pure Capital | |
| Nov 2024 | $2.03M | Seed | – | – | |
| Jul 2024 | $1.28M | Angel Round | – | – | – |
15 investors in total: 6 institutional and 9 angel.
Investors in Popees
Popees has secured backing from 15 investors, including angel and institutional investors. Prominent investors backing the company include Sneha Choudhary, Rajat Mukhija and Rajesh Kumar Chandan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| vcubeventures.tcc.mode | ||||
| nexusglobalfund.com | ||||
| safalnetcards.tcc.mode | ||||
| purecapital.eu | ||||
| viney.co.in | ||||
SC Sneha Choudhary | unknown_a7507473ef7d4819a | |||
RM Rajat Mukhija | unknown_1f4b2c6789614620a | |||
RK Rajesh Kumar Chandan | unknown_7e57a7f3f21f4a67b | |||
NG Nitin Gattani | unknown_856fce383234406f8 | |||
PK Prashant Kothari | unknown_911a3d86d5e646f0a |
Investor details for Popees
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Popees
The boards of the 2 registered companies of Popees currently have 5 directors; the longest-serving is Shaju Thomas, appointed in 2017. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shaju Thomas DIN 06412983 | Director | 23 Oct 2017 | 9 yrs | Popees Fashions India Private Limited, Popees Baby Care Products Limited |
| Linta Purayidathil Jose DIN 06413031 | Director | 23 Oct 2017 | 9 yrs | Popees Fashions India Private Limited, Popees Baby Care Products Limited |
| Sunilkumar Mahadevan DIN 11051600 | CFO | 23 Jun 2025 | 1 yr 4 mo | Popees Baby Care Products Limited |
| Suresh Thekkemalaikkal Ramakrish Achary DIN 01859728 | Director | 09 Dec 2025 | 10 mo | Popees Baby Care Products Limited |
| Satheesh Rajanilaa DIN 11316125 | Director | 09 Dec 2025 | 10 mo | Popees Baby Care Products Limited |
People of Popees
4 people are tracked at Popees (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
| Founder & Managing Director | Leadership | |
Syriac K S | General Manager HR Administration And Projects | Leadership |
Shafeekh P Muhammed | Assistant General Manager - Retail | Leadership |
Anandhu Suresh | Information Technology Project Coordinator | Team |
Complete people profiles for Popees
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Popees
Figures of Popees Fashions India Private Limited, the primary company behind Popees, for FY 2022. Revenue was ₹1,602 (-100% year on year). Net loss was -₹32,254 (-2013% margin). EBITDA was -₹23,584 (-1472% margin).
- ₹1,602Revenue · FY 2022 · -100% YoY
- -₹32,254Net loss · -2013% margin
- -₹23,584EBITDA · -1472% margin
- ₹4.96 CrPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Popees Fashions India Private Limited are on its company page.
Detailed financial statements for Popees
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Popees
Popees has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include HARI GOVIND INTERNATIONAL.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Manufactures zip fasteners and trades textiles and scrap materials in India. | hgil.in | Mumbai, India | 1989 | Jun 2026 | •••• |
Complete acquisition details for Popees
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Popees
4 dated milestones of Popees across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Popees is founded.
- Funding First funding round of $1.3M.
- Funding Latest funding round, Series A, of $2.4M.
- Acquisition Acquires HARI GOVIND INTERNATIONAL.
Competitors of Popees
Popees has 3 listed competitors in our database, 3 of them funded. They include Mylo, RforRabbit and Merlin Brands.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mylofamily.com | 2018 | Gurugram, India | $25.92M | 162 | Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India. | |
| rforrabbit.com | 2014 | Ahmedabad, India | $19.37M | 78 | Multi-category baby care products are offered through an internet-first brand. | |
| merlinbrands.com | 2016 | Delhi, India | $3.2M | 68 | Diversified consumer products are manufactured and distributed by Merlin Brands. |
Detailed competitors of Popees
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Popees
The website of Popees (popees.com) receives about 32.4K visits a month.
- Monthly visits32.4K
▼ 6.1% vs previous month
Websites whose visitors overlap most with Popees. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| momzjoy.com | 94% | 4.1K | #3,771,310 | View details | |
| miarcus.com | 92% | 46.9K | #444,004 | View details | |
| momshome.in | 90% | 119.8K | #354,209 | View details | |
| hunyhuny.com | 89% | 56.1K | #633,997 | View details | |
| wobblywalk.com | 85% | 51.1K | #427,970 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Popees
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- 15 similar websites
- Audience overlap
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Related news about Popees
Complete news archive for Popees
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- Full article archive
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Frequently Asked Questions about Popees
Popees was founded in 2005 and raised its 1st funding round 19 years after it was founded.
Popees is headquartered in India.
Popees is a funded company, having raised a total of $9.24M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $1.28M, raised on Jul 2024.
Popees Baby Care is an online retailer focused on baby and childrens products, including clothing for infants and kids, care essentials like wipes and diapers, maternity wear, toys, and accessories. They operate through an e-commerce platform, emphasizing quality fabrics and hypoallergenic materials for safety. Based in India, they serve parents with fast shipping and a wide selection of items designed for comfort and everyday use.
Popees's top competitors include Mylo, RforRabbit and Merlin Brands.
Popees offers Baby Clothing, Baby Wipes, Toys, Maternity Wear, and Diapers.
Popees has made 1 acquisition, including HARI GOVIND INTERNATIONAL.
Popees has 15 investors. Key investors include Sneha Choudhary, Rajat Mukhija, Rajesh Kumar Chandan, Nitin Gattani, and Prashant Kothari.
Popees is associated with 2 legal entities: Popees Fashions India Private Limited, Popees Baby Care Products Limited.
The legal entities of Popees currently have 5 directors, including Shaju Thomas, Linta Purayidathil Jose, Suresh Thekkemalaikkal Ramakrish Achary and others.