About PopularMedia
PopularMedia is a Technology company based in San Francisco (United States) founded in 2003, and was acquired by StrongView in June 2009. Social media marketing platform. PopularMedia has raised $12.25 million across 2 funding rounds from investors including StrongView, DAG Ventures and Sequoia Capital. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech and Social Media Marketing. Its legal entity is PopularMedia, Inc. Its competitors include Spredfast, Brand Networks and Salesforce Buddy Media; 3 of its 3 listed competitors have raised funding.
Company details
PopularMedia was founded in 2003 in San Francisco, United States, as a social media marketing platform. Influencer Ads product is offered to integrate interactive social layers with standard online display units, enabling sharing of brand experiences and promotions among consumers. Campaigns are analyzed by a proprietary viral optimization engine for enhanced impact. The company was acquired by Strongview.com in 2009 and later merged into Selligent in 2015.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsTechnology
- Website popularmedia.com
- Social LinkedIn X
- Acquired by StrongView (Jun 2009)
- Legal Name Popularmedia, Inc
- Total Equity Funding$12.25M (USD)
in 2 rounds
- Latest Funding Round$8M (USD), Series B
Jul 2008
- InvestorsStrongView
& 3 more
- Acquired byStrongView
(Jun 2009)
Funding Insights of PopularMedia
PopularMedia has successfully raised a total of $12.25M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in July 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.25M
- Total Rounds 2
- Last Round Series B — $8M
- First Round $4.25M
(Feb 2007)
- Investors Count 3
All 2 funding rounds of PopularMedia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2008 | $8M | Series B | – | DAG Ventures | |
| Feb 2007 | $4.25M | Series A | – | Sequoia Capital, Steamboat Ventures | – |
4 investors in total: 4 institutional.
Investors in PopularMedia
PopularMedia has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include StrongView, DAG Ventures and Sequoia Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mid-stage venture capital investments and support for tech entrepreneurs. | dagventures.com | |||
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Early-stage venture capital is invested in US and China. | steamboatvc.com | Glendale, United States | ||
Contextual email and cross-channel marketing platforms are provided for enterprises. | 2002 | strongview.com | Redwood City, United States |
Investor details for PopularMedia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of PopularMedia
4 dated milestones of PopularMedia across 6 years, from founding to its latest funding, stage changes and deals.
- Founded PopularMedia is founded.
- Funding First funding round of $4.2M.
- Funding Latest funding round, Series B, of $8.0M.
- Exit Acquired by StrongView.
Competitors of PopularMedia
PopularMedia has 3 listed competitors in our database, 3 of them funded. They include Spredfast, Brand Networks and Salesforce Buddy Media.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. | |
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| buddymedia.com | 2007 | New York, United States | $92.02M | Social media marketing solutions |
Detailed competitors of PopularMedia
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as PopularMedia (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about PopularMedia
PopularMedia was founded in 2003 and raised its 1st funding round 4 years after it was founded.
PopularMedia is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
PopularMedia is a funded company, having raised a total of $12.25M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.25M, raised on Feb 2007.
PopularMedia was founded in 2003 in San Francisco, United States, as a social media marketing platform. Influencer Ads product is offered to integrate interactive social layers with standard online display units, enabling sharing of brand experiences and promotions among consumers. Campaigns are analyzed by a proprietary viral optimization engine for enhanced impact. The company was acquired by Strongview.com in 2009 and later merged into Selligent in 2015.
PopularMedia's top competitors include Brand Networks, Salesforce Buddy Media and Spredfast.
PopularMedia has 4 investors. Key investors include StrongView, DAG Ventures, Sequoia Capital, and Steamboat Ventures.
PopularMedia operates through Popularmedia, Inc.
Yes. PopularMedia was acquired by StrongView in June 2009.