About Pretzel Crisps
Pretzel Crisps is a Consumer company based in Princeton (United States) founded in 2004 by Warren Wilson and Sara Wilson, and was acquired by Lance in June 2012. Pretzel snacks brand. The company has 14,048 employees. Pretzel Crisps offers products and services including Pretzel Crisps, Pop’ums, and Bites. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is CAMPBELL SOUP COMPANY. Its competitors include Tiff's Treats, Hostess Brands and Birch Benders; 2 of its 3 listed competitors have raised funding.
Company details
Pretzel Crisps was founded in 2004 and is based in Princeton, United States. The brand operates in the snack food sector, where a range of pretzel snacks is manufactured in varieties including original, organic, gluten-free, cinnamon sugar, dark chocolate, and mango tango. These products are sold through online retailers and physical stores across the market.
- Headquarters Princeton, United States
- Employees 14,048
- Founders Warren Wilson, Sara Wilson
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website pretzelcrisps.com
- Social X Facebook Instagram
- Acquired by Lance (Jun 2012)
- Legal Name Campbell Soup Company
- InvestorsVMG Partners
& 1 more
- Employee Count14,048
- Acquired by
Products & Services of Pretzel Crisps
Pretzel Crisps offers a comprehensive portfolio of products and services, including Pretzel Crisps, Pop’ums, and Bites.
Flat pretzel snacks for dipping or standalone eating
Bite-sized pretzel treats for on-the-go snacking
Indulgent pretzel bites in various flavors
Investors in Pretzel Crisps
Pretzel Crisps has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include VMG Partners and Lance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-sector company acquisitions are managed by VMG Partners. | vmgpartners.com | San Francisco, United States | ||
Lance is recognized for producing a variety of snack foods. | 1925 | lance.com | Charlotte, United States |
Investor details for Pretzel Crisps
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pretzel Crisps
2 people are tracked at Pretzel Crisps (2 in leadership); the tracked headcount is 14,048.
| Name | Role | Group |
|---|---|---|
Warren Wilson | Co-Founder | Leadership |
Sara Wilson | Co-Founder | Leadership |
Complete people profiles for Pretzel Crisps
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Pretzel Crisps
3 dated milestones of Pretzel Crisps across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Pretzel Crisps is founded.
- Exit Acquired by VMG Partners.
- Exit Acquired by Lance.
Competitors of Pretzel Crisps
Pretzel Crisps has 3 listed competitors in our database, 2 of them funded. They include Tiff's Treats, Hostess Brands and Birch Benders.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cookiedelivery.com | 1999 | Austin, United States | $118.17M | Cookies and brownies are manufactured and sold nationwide. | ||
| hostessbrands.com | 1919 | Kansas, United States | 2,800 | Baked sweet goods are produced and distributed by Hostess Brands. | ||
| birchbenders.com | 2011 | Boulder, United States | $6.27M | 18 | Pancakes brand |
Detailed competitors of Pretzel Crisps
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pretzel Crisps
Websites that share an audience with Pretzel Crisps (pretzelcrisps.com).
Websites whose visitors overlap most with Pretzel Crisps. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| combos.com | 100% | 680.7K | #1,720,613 | View details | |
| pepperidgefarm.com | 77% | 164.3K | #193,186 | View details | |
melaniecooks.com | melaniecooks.com | 74% | #214,138 | – | |
| trumer-international.com | 73% | View details | |||
| backtonaturefoods.com | 70% | 21.1K | #1,030,292 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Pretzel Crisps
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Pretzel Crisps (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Pretzel Crisps
Complete news archive for Pretzel Crisps
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Pretzel Crisps
Pretzel Crisps was founded in 2004.
Pretzel Crisps is headquartered in Princeton, United States. It is registered at Princeton, New Jersey, United States.
Pretzel Crisps has 14,048 employees.
Pretzel Crisps was founded in 2004 and is based in Princeton, United States. The brand operates in the snack food sector, where a range of pretzel snacks is manufactured in varieties including original, organic, gluten-free, cinnamon sugar, dark chocolate, and mango tango. These products are sold through online retailers and physical stores across the market.
Pretzel Crisps's top competitors include Tiff's Treats, Hostess Brands and Birch Benders.
Pretzel Crisps offers Pretzel Crisps, Pop’ums, and Bites.
Pretzel Crisps has 2 investors. Key investors include VMG Partners, and Lance.
Pretzel Crisps operates through Campbell Soup Company.
Yes. Pretzel Crisps was acquired by Lance in June 2012.