About Pretzel Crisps
Pretzel Crisps is a company based in Princeton (United States) founded in 2004 by Warren Wilson and Sara Wilson was acquired by Lance in June 2012.. The company has 14,048 employees as of December 31, 2022. Pretzel Crisps offers products and services including Pretzel Crisps, Pop’ums, and Bites. Pretzel Crisps operates in a competitive market with competitors including Tiff's Treats, Hostess Brands, Birch Benders, Flowers Foods and Simple Mills, among others.
- Headquarter Princeton, United States
- Employees 14048 as on 31 Dec, 2022
- Founders Warren Wilson, Sara Wilson
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Campbell Soup Company
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
VMG Partners
& 1 more
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Employee Count
14048
as on Dec 31, 2022
- Acquired by
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Products & Services of Pretzel Crisps
Pretzel Crisps offers a comprehensive portfolio of products and services, including Pretzel Crisps, Pop’ums, and Bites. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Flat pretzel snacks for dipping or standalone eating
Bite-sized pretzel treats for on-the-go snacking
Indulgent pretzel bites in various flavors
Funding Insights of Pretzel Crisps
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pretzel Crisps
Pretzel Crisps has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include VMG Partners and Lance. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multi-sector company acquisitions are managed by VMG Partners.
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Founded Year | Domain | Location | |
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Lance is recognized for producing a variety of snack foods.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pretzel Crisps
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pretzel Crisps
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pretzel Crisps Comparisons
Competitors of Pretzel Crisps
Pretzel Crisps operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tiff's Treats, Hostess Brands, Birch Benders, Flowers Foods and Simple Mills, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cookies and brownies are manufactured and sold nationwide.
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| domain | founded_year | HQ Location |
Baked sweet goods are produced and distributed by Hostess Brands.
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| domain | founded_year | HQ Location |
Pancakes brand
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| domain | founded_year | HQ Location |
Baked goods are manufactured and supplied by Flowers Foods.
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| domain | founded_year | HQ Location |
Multi-category bakery snacks brand
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| domain | founded_year | HQ Location |
Bakery snacks are produced and sold worldwide by Duncan Hines.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pretzel Crisps
Frequently Asked Questions about Pretzel Crisps
When was Pretzel Crisps founded?
Pretzel Crisps was founded in 2004.
Where is Pretzel Crisps located?
Pretzel Crisps is headquartered in Princeton, United States. It is registered at Princeton, New Jersey, United States.
How many employees does Pretzel Crisps have?
As of Dec 31, 2022, the latest employee count at Pretzel Crisps is 14,048.
What does Pretzel Crisps do?
Pretzel Crisps was founded in 2004 and is based in Princeton, United States. The brand operates in the snack food sector, where a range of pretzel snacks is manufactured in varieties including original, organic, gluten-free, cinnamon sugar, dark chocolate, and mango tango. These products are sold through online retailers and physical stores across the market.
Who are the top competitors of Pretzel Crisps?
Pretzel Crisps's top competitors include Tiff's Treats, Hostess Brands and Simple Mills.
What products or services does Pretzel Crisps offer?
Pretzel Crisps offers Pretzel Crisps, Pop’ums, and Bites.
Who are Pretzel Crisps's investors?
Pretzel Crisps has 2 investors. Key investors include VMG Partners, and Lance.
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