About Pretzilla
Pretzilla is a Consumer company based in Milwaukee (United States) founded in 1923, and was acquired by Benestar Brands in November 2020. It operates as a bakery snacks are produced and distributed under the Pretzilla brand. Its chief executive is Marc Essenfeld. Pretzilla offers products and services including Burger Buns, Sausage Buns, Slider Buns, Pretzel Rolls, and Bites. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is Pretzilla, LLC. Its competitors include Tiff's Treats, Hostess Brands, Birch Benders, Flowers Foods and Simple Mills and 4 more; 4 of its 9 listed competitors have raised funding.
Company details
Pretzilla was founded in 1923 in Milwaukee, United States, and operates as a brand in the food sector specializing in bakery snacks. Products are manufactured and marketed through established distribution channels. The company is led by CEO Marc Essenfeld. Operations remain focused on the United States market, with an emphasis on snack production and branding.
- Headquarters Milwaukee, United States
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website pretzilla.com
- Social LinkedIn X Facebook Instagram
- Acquired by Benestar Brands (Nov 2020)
- Legal Name Pretzilla, Llc
- Investors
- Acquired byBenestar Brands
(Nov 2020)
Products & Services of Pretzilla
Pretzilla offers a comprehensive portfolio of products and services, including Burger Buns, Sausage Buns, Slider Buns, Pretzel Rolls, and Bites.
Soft pretzel buns designed for burgers and sandwiches.
Buns for sausages, offering soft pretzel texture.
Small pretzel buns for sliders and appetizers.
Versatile rolls made from soft pretzel dough.
Pretzel bites as snacks or accompaniments.
Cheese-filled pretzel bites for enhanced flavor.
Pretzel buns specifically for hot dogs.
Investors in Pretzilla
Pretzilla has secured backing from 1 investor. Prominent investors backing the company include Benestar Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pork-based snacks are branded and distributed by Benestar Brands. | 2019 | benestarbrands.com | Chicago, United States |
Investor details for Pretzilla
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People of Pretzilla
2 people are tracked at Pretzilla (2 in leadership).
| Name | Role | Group |
|---|---|---|
Marc Essenfeld | CEO | Leadership |
Bruce Myers | Chief Executive Officer | Leadership |
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Timeline of Pretzilla
2 dated milestones of Pretzilla across 97 years, from founding to its latest funding, stage changes and deals.
- Founded Pretzilla is founded.
- Exit Acquired by Benestar Brands.
Competitors of Pretzilla
Pretzilla has 9 listed competitors in our database, 4 of them funded. They include Tiff's Treats, Hostess Brands, Birch Benders, Flowers Foods and Simple Mills, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cookiedelivery.com | 1999 | Austin, United States | $118.17M | – | Cookies and brownies are manufactured and sold nationwide. | |
| hostessbrands.com | 1919 | Kansas, United States | – | 2,800 | Baked sweet goods are produced and distributed by Hostess Brands. | |
| birchbenders.com | 2011 | Boulder, United States | $6.27M | 18 | Pancakes brand | |
| flowersfoods.com | 1919 | Thomasville, United States | – | 9,300 | Baked goods are manufactured and supplied by Flowers Foods. | |
| simplemills.com | 2012 | Chicago, United States | $8.04M | 91 | Multi-category bakery snacks brand | |
| duncanhines.com | 1995 | Charlotte, United States | – | 17 | Bakery snacks are produced and sold worldwide by Duncan Hines. | |
| rudisbakery.com | 1976 | Boulder, United States | – | – | Organic bread buns and rolls are produced by Rudis Bakery. | |
| pepperidgefarm.com | 1937 | Norwalk, United States | – | – | Bakery sancks brand | |
| baseculture.com | 2012 | Clearwater, United States | $17.41M | – | Produces and sells baked and snack products |
Detailed competitors of Pretzilla
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Web traffic of Pretzilla
The website of Pretzilla (pretzilla.com) receives about 5K visits a month.
- Monthly visits5K
▼ 40.6% vs previous month
Websites whose visitors overlap most with Pretzilla. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| eatfunfoods.com | 100% | – | – | View details | |
millerhotdogs.com | millerhotdogs.com | 97% | – | #6,057,979 | – |
| jjsnack.com | 94% | 14.6K | #1,595,538 | View details | |
| gonnella.com | 92% | – | #3,166,498 | View details | |
| koerner-co.com | 75% | – | #6,448,302 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Pretzilla
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Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Pretzilla (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Pretzilla
Complete news archive for Pretzilla
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Frequently Asked Questions about Pretzilla
Pretzilla was founded in 1923.
Pretzilla is headquartered in Milwaukee, United States. It is registered at Milwaukee, Wisconsin, United States.
Marc Essenfeld is the current CEO of Pretzilla.
Pretzilla was founded in 1923 in Milwaukee, United States, and operates as a brand in the food sector specializing in bakery snacks. Products are manufactured and marketed through established distribution channels. The company is led by CEO Marc Essenfeld. Operations remain focused on the United States market, with an emphasis on snack production and branding.
Pretzilla's top competitors include Tiff's Treats, Hostess Brands and Simple Mills.
Pretzilla offers Burger Buns, Sausage Buns, Slider Buns, Pretzel Rolls, and 3 more products and services.
Pretzilla has 1 investor. Key investors include Benestar Brands.
Pretzilla operates through Pretzilla, Llc.
Yes. Pretzilla was acquired by Benestar Brands in November 2020.