About Primer
Primer is a company based in San Francisco (United States) founded in 2015.. Primer has raised $222.7 million across 6 funding rounds from investors including Amplify, Mubadala and Addition. The company has 194 employees as of December 31, 2022. Primer has completed 2 acquisitions, including LightTag and Yonder AI. Primer operates in a competitive market with competitors including Elastic, Radius, Cohere, Meltwater and data.ai, among others.
- Headquarter San Francisco, United States
- Employees 194 as on 31 Dec, 2022
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Primer Technologies, Inc.
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Funding Insights of Primer
Primer has successfully raised a total of $222.7M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $69 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series D — $69.0M
- First Round First Round
- Investors Count 17
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2023 | Amount | Series D - Primer | Valuation | Addition | |
| Jun, 2021 | Amount | Series C - Primer | Valuation | Addition | |
| May, 2020 | Amount | Series B - Primer | Valuation |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Primer
Primer has secured backing from 17 investors, including venture fund and institutional investors. Prominent investors backing the company include Amplify, Mubadala and Addition. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments are made in early and growth-stage technology startups.
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Founded Year | Domain | Location | |
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Multiple sectors are invested in by the private equity fund.
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Founded Year | Domain | Location | |
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Private equity investments are directed toward Europe by Steadfast Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Primer
Primer has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include LightTag and Yonder AI. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Provides a task management tool
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2018 | ||||
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Cloud and AI solutions are used to detect internet misinformation.
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2017 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Primer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Primer Comparisons
Competitors of Primer
Primer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Elastic, Radius, Cohere, Meltwater and data.ai, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud based text analytics platform
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| domain | founded_year | HQ Location |
Predictive marketing and sales platform
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| domain | founded_year | HQ Location |
Text data analytics platform powered by AI for enterprises.
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| domain | founded_year | HQ Location |
Cloud-based social media monitoring and analytics are offered for businesses.
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Primer
Frequently Asked Questions about Primer
When was Primer founded?
Primer was founded in 2015.
Where is Primer located?
Primer is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Primer a funded company?
Primer is a funded company, having raised a total of $222.7M across 6 funding rounds to date. The company's 1st funding round was a Series B of $3.7M, raised on Jun 01, 2015.
How many employees does Primer have?
As of Dec 31, 2022, the latest employee count at Primer is 194.
What does Primer do?
A text analytics platform was established by Primer in 2015, based in San Francisco, United States. Large volumes of textual data are processed through supervised and unsupervised machine learning models. Key information is extracted and summarized via six computational engines. Contextual insights are generated for users in sectors including government and large enterprises. The solution supports operations for Fortune 50 companies and agencies.
How many acquisitions has Primer made?
Who are Primer's investors?
Primer has 17 investors. Key investors include Amplify, Mubadala, Addition, U.S. Innovative Technology Fund, and Steadfast Capital.
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