About Prismatic
Prismatic is a company based in Sioux Falls (United States) founded in 2016 by Justin Hipple, Beth Harwood, and Michael Zuercher. It operates as a PaaS (Platform-as-a-Service), and Subscription Services. Prismatic has raised $39.25 million across 4 funding rounds from investors including Five Elms Capital, Homegrown Capital and Falls Angel Fund. The company has 50 employees as of December 31, 2024. Prismatic offers products and services including Embedded iPaaS, API Connectors, and Integration Marketplace. Prismatic operates in a competitive market with competitors including Informatica, Jitterbit, MuleSoft, Boomi and Software AG, among others.
- Headquarter Sioux Falls, United States
- Employees 50 as on 31 Dec, 2024
- Founders Justin Hipple, Beth Harwood, Michael Zuercher
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Prismatic Software Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$39.25 M (USD)
in 4 rounds
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Latest Funding Round
$5 M (USD), Series B
Dec 29, 2025
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Investors
Five Elms Capital
& 2 more
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Employee Count
50
as on Dec 31, 2024
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Products & Services of Prismatic
Prismatic offers a comprehensive portfolio of products and services, including Embedded iPaaS, API Connectors, and Integration Marketplace. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Integration platform is provided for B2B SaaS teams.
Connectors are offered for third-party application integration.
Marketplace is provided for self-activation of integrations.
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Funding Insights of Prismatic
Prismatic has successfully raised a total of $39.25M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $5.0M
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First Round
First Round
(28 Apr 2021)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2025 | Amount | Series B - Prismatic | Valuation |
investors |
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| Jan, 2024 | Amount | Series B - Prismatic | Valuation | Five Elms Capital |
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| Feb, 2023 | Amount | Series A - Prismatic | Valuation | Five Elms Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Prismatic
Prismatic has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Five Elms Capital, Homegrown Capital and Falls Angel Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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B2B software companies are targeted for PE and growth-equity investments.
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Founded Year | Domain | Location | |
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Venture capital investments are made in Midwest technology companies.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Prismatic
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Prismatic
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Prismatic Comparisons
Competitors of Prismatic
Prismatic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Informatica, Jitterbit, MuleSoft, Boomi and Software AG, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud based enterprise data preparation and management platform
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| domain | founded_year | HQ Location |
API management software is provided for lifecycle development and monitoring.
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| domain | founded_year | HQ Location |
Cloud-based API management and integration solutions are offered.
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| domain | founded_year | HQ Location |
Cloud-based API management and iPaaS solutions are delivered for integrations.
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| domain | founded_year | HQ Location |
Provider of data integration, application modernization, and digital transformation solutions
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| domain | founded_year | HQ Location |
AI based platform offering ipaas solution
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Prismatic
Frequently Asked Questions about Prismatic
When was Prismatic founded?
Prismatic was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Where is Prismatic located?
Prismatic is headquartered in Sioux Falls, United States. It is registered at Sioux Falls, South Dakota, United States.
Who is the current CEO of Prismatic?
Michael Zuercher is the current CEO of Prismatic. They have also founded this company.
Is Prismatic a funded company?
Prismatic is a funded company, having raised a total of $39.25M across 4 funding rounds to date. The company's 1st funding round was a Series A of $9M, raised on Apr 28, 2021.
How many employees does Prismatic have?
As of Dec 31, 2024, the latest employee count at Prismatic is 50.
What does Prismatic do?
An embedded iPaaS solution is offered by Prismatic for B2B software companies. Integration tools are provided for developers and non-developers to build, deploy, and manage integrations efficiently. Various sectors, including SaaS and technology, are served with low-code and full-code options. Solutions such as API connectors, integration marketplaces, and customer self-serve tools are included to streamline workflows. Scalable strategies are supported to address bottlenecks in integration processes.
Who are the top competitors of Prismatic?
Prismatic's top competitors include Jitterbit, MuleSoft and Informatica.
What products or services does Prismatic offer?
Prismatic offers Embedded iPaaS, API Connectors, and Integration Marketplace.
Who are Prismatic's investors?
Prismatic has 3 investors. Key investors include Five Elms Capital, Homegrown Capital, and Falls Angel Fund.