About Proton
Proton is a Transportation, Automotive & Logistics company based in Shah Alam (Malaysia) founded in 1985 by Mahathir Mohamad, and was acquired by Geely Holding Group in May 2017. It operates as a passenger vehicles and motorsport cars are manufactured by Proton. It operates on a Direct-to-Consumer (D2C) and B2B2C model. Proton has completed 1 acquisition, including Lotus Cars. Its chief executive is Li Chunrong. Its website proton.com draws about 739 thousand monthly visits. Proton offers products and services including Proton X50 and Proton e.MAS 7. Its focus areas include Automotive, Passenger Vehicles and SUVs and Electric Vehicles. Its legal entity is Proton Holdings Berhad. Its competitors include Tesla, Kia, Waymo, Polestar and NIO and 4 more; 6 of its 9 listed competitors have raised funding.
Company details
Proton, officially known as Proton Holdings Berhad, is engaged in the design, production, and distribution of passenger vehicles, including SUVs and electric vehicles. The company operates primarily in Malaysia and has expanded to international markets such as Singapore. Various models like the Proton X50 and e.MAS 7 are offered, alongside after-sales services and promotional campaigns. Solutions are tailored for diverse customer segments, including professionals, educators, and delivery partners.
- Headquarters Shah Alam, Malaysia
- Founders Mahathir Mohamad
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles · Automotive Industry
- Email••••••••
- Phone•••• ••••
- Website proton.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Geely Holding Group (May 2017)
- Legal Name Proton Holdings Berhad
- Latest Funding Round$157.7M (USD), Debt – Conventional
Jul 2022
- InvestorsChina Construction Bank
& 1 more
- Investments & Acquisitions
- Acquired byGeely Holding Group
(May 2017)
Products & Services of Proton
Proton offers a comprehensive portfolio of products and services, including Proton X50 and Proton e.MAS 7.
Compact SUV designed for urban and family use.
Electric vehicle introduced for sustainable mobility solutions.
Apps and channels of Proton
Proton publishes 1 mobile app; its YouTube channel Proton Cars Official has 81.6K subscribers and 30 videos.
Videos from Proton
The most watched videos on Proton's YouTube channel, Proton Cars Official (81.6K subscribers). Click a video to play it here.
More on Proton Cars Official.
Funding Insights of Proton
- Total Rounds 3
- Last Round Debt – Conventional — $157.7M
- First Round $259.94M
(Oct 2017)
- Investors Count 1
All 3 funding rounds of Proton with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $157.7M | Debt – Conventional | – | – | – |
| Apr 2019 | $454.59M | Debt – Conventional | – | – | |
| Oct 2017 | $259.94M | Grant | – | – | – |
2 investors in total: 2 institutional.
Investors in Proton
Proton has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include China Construction Bank and Geely Holding Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Financial and banking services are provided to consumers and corporations. | 1954 | ccb.com | Beijing, China | |
Passenger cars are manufactured and distributed by Geely Holding Group. | 1986 | zgh.com | Hangzhou, China |
Investor details for Proton
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Proton
41 people are tracked at Proton (26 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Mahathir Mohamad | Founder | Leadership |
Li Chunrong | CEO | Leadership |
Mohd Nizam Mohd Nordin | Head Of Department | Leadership |
Mastura Mohd Noor | Chief Legal Counsel | Leadership |
Azlan Othman | Chief Designer | Leadership |
M.D. Shahrizal M.D. Sani | Head Of Production Department | Leadership |
Salawati M. | Head Of Corporate Communications | Leadership |
Umar Zakir Abdul Hamid | Head Of International Business Strategy, Global Product & Market Expansion (international Division) | Leadership |
Siti Nur Ayunnie | Head Of Customer Quality Management | Leadership |
Farizal Ahmad | General Manager | Leadership |
Alicia Yip | Head Organizational Development & Culture | Leadership |
Brandon Toh | General Manager, Dealer Network Planning & Development | Leadership |
Siew Hong Teng | Head Of Department, Planning & System | Leadership |
Shafinaz Jamaludin | Head Talent Management | Leadership |
Tzeh Chuin Hu | Head Of Engineering Project Management And Operation | Leadership |
Farish Rahman | Head Business Compliance | Leadership |
Ong Chee Wooi | General Manager | Leadership |
Bilal Afridi | Managing Director | Leadership |
Norhelmey Lobb Saad Lobb | Lead Designer, Head Of Advanced Design | Leadership |
Mohd Suhardi Salleh | General Manager Strategy Development | Leadership |
21 more people are available in the full profile.
Complete people profiles for Proton
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Proton
Proton has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lotus Cars.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Luxury sports cars are designed and manufactured by Lotus Cars. | lotuscars.com | Norwich, United Kingdom | 1948 | Nov 1996 | $83.36M |
Complete acquisition details for Proton
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Proton
5 dated milestones of Proton across 37 years, from founding to its latest funding, stage changes and deals.
- Founded Proton is founded.
- Acquisition Acquires Lotus Cars.
- Exit Acquired by Geely Holding Group.
- Funding First funding round of $259.9M.
- Funding Latest funding round, Debt – Conventional, of $157.7M.
Competitors of Proton
Proton has 9 listed competitors in our database, 6 of them funded. They include Tesla, Kia, Waymo, Polestar and NIO, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tesla.com | 2003 | Austin, United States | $407.53M | 125,665 | Electric vehicles and solar energy products are manufactured. | |
| kia.com | 1994 | Irvine, United States | – | 52,871 | Motor vehicles and parts are manufactured, imported, distributed, and sold. | |
| waymo.com | 2009 | Mountain View, United States | $11.1B | 2,297 | Self-driving vehicle solutions are developed and deployed for transportation. | |
| polestar.com | 1996 | Gothenburg, Sweden | $550M | – | Electric vehicles are manufactured and developed by Polestar. | |
| nio.com | 2014 | Shanghai, China | $1.1B | 38,820 | AI-enabled electric vehicles and battery-swapping systems are developed by NIO. | |
| aurora.tech | 2017 | Mountain View, United States | $692.62M | 1,800 | AI and SaaS-based self-driving solutions for autonomous vehicles are provided. | |
| getcruise.com | 2013 | San Francisco, United States | $7.72B | 3,326 | SaaS-enabled hardware and software for autonomous vehicles are developed. | |
| vw.com | 1937 | Auburn Hills, United States | – | – | Passenger vehicles and financial advisory services are provided by Volkswagen. | |
| ford.com | 1903 | United States | – | 217 | Automobiles and commercial vehicles are manufactured by Ford. |
Detailed competitors of Proton
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Proton
The website of Proton (proton.com) receives about 739K visits a month and ranks #69,366 among all websites worldwide, #1,350 in Automotive Industry.
- Monthly visits739K
▼ 7.7% vs previous month
- Unique visitors332.2K
per month
- Global rank#69,366
among all websites
- Category rank#1,350
Vehicles · Automotive Industry
- Bounce rate51%
- Pages per visit2.6
- Average visit2 min 22 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Proton. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| perodua.com.my | 100% | 991.6K | #19,370 | View details | |
toyota.com.my | toyota.com.my | 100% | – | #39,061 | – |
proton-edar.com.my | proton-edar.com.my | 79% | – | – | – |
honda.com.my | honda.com.my | 77% | – | #97,799 | – |
chery.my | chery.my | 69% | – | #345,028 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Proton
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Automotive Manufacturing & Components
10 companies that operate in the same segment as Proton (Automotive Manufacturing & Components), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of infotainment and audio solutions for multiple sectors | 1980 | Stamford, Connecticut, United States | – | – | – | |
Manufacturer of gas-powered construction equipment | 1919 | United States | – | USD 1.21 B | 5,230 | |
Electrical and electronic parts for automobiles are provided by SEDEMAC. | 2007 | Pune, Maharashtra, India | USD 26.22 M | USD 32.69 M | 415 | |
Manufacturer of forklifts, warehouse equipment and other industrial trucks | 2006 | Germany | USD 587.14 M | USD 13.28 B | 42,720 | |
Automobiles and related products are manufactured by Volvo Cars. | 1927 | Goteborg, Vastra Gotaland, Sweden | USD 1.07 B | USD 38.79 B | 42,600 | |
Motor vehicles and parts are manufactured, imported, distributed, and sold. | 1994 | Irvine, California, United States | – | USD 79.03 B | 35,750 | |
Automotive manufacturing company | 1916 | Munchen, Bayern, Germany | – | USD 156.8 B | – | |
Rechargeable batteries are distributed globally by BYD. | 1994 | Los Angeles, California, United States | – | – | 269 | |
Automotive vehicles including cars, trucks, and SUVs are manufactured. | 1957 | Plano, Texas, United States | – | – | – | |
Motorcycles are manufactured, along with parts, apparel, and financial services. | 1903 | Milwaukee, Wisconsin, United States | – | USD 4.47 B | 5,900 |
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Related news about Proton
Complete news archive for Proton
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Frequently Asked Questions about Proton
Proton was founded in 1985 and raised its 1st funding round 32 years after it was founded.
Proton is headquartered in Shah Alam, Malaysia. It is registered at Shah Alam, Selangor, Malaysia.
Li Chunrong is the current CEO of Proton.
Proton, officially known as Proton Holdings Berhad, is engaged in the design, production, and distribution of passenger vehicles, including SUVs and electric vehicles. The company operates primarily in Malaysia and has expanded to international markets such as Singapore. Various models like the Proton X50 and e.MAS 7 are offered, alongside after-sales services and promotional campaigns. Solutions are tailored for diverse customer segments, including professionals, educators, and delivery partners.
Proton offers Proton X50 and Proton e.MAS 7.
Proton has made 1 acquisition, including Lotus Cars.
Proton has 2 investors. Key investors include China Construction Bank, and Geely Holding Group.
Proton operates through Proton Holdings Berhad.
Yes. Proton was acquired by Geely Holding Group in May 2017.
Yes. Proton publishes MyProton Official.
The website of Proton receives about 739 thousand visits a month and ranks #69,366 among all websites worldwide.