About Proton
Proton is a company based in Shah Alam (Malaysia) founded in 1985 by Mahathir Mohamad was acquired by Geely Holding Group in May 2017. It operates as a Direct-to-Consumer (D2C), and B2B2C. Proton has completed 1 acquisition, including Lotus Cars. Proton offers products and services including Proton X50 and Proton e.MAS 7. Proton operates in a competitive market with competitors including Tesla, Kia, Waymo, Polestar and NIO, among others.
- Headquarter Shah Alam, Malaysia
- Founders Mahathir Mohamad
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Sectors
Transportation, Automotive & Logistics
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Proton Holdings Berhad
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$157.7 M (USD), Debt – Conventional
Jul 13, 2022
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Investors
China Construction Bank
& 1 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Geely Holding Group
(May 24, 2017)
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Products & Services of Proton
Proton offers a comprehensive portfolio of products and services, including Proton X50 and Proton e.MAS 7. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Compact SUV designed for urban and family use.
Electric vehicle introduced for sustainable mobility solutions.
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Funding Insights of Proton
- Total Funding Total Funding
- Total Rounds 3
- Last Round Debt – Conventional — $157.7M
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First Round
First Round
(06 Oct 2017)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2022 | Amount | Debt – Conventional - Proton | Valuation |
investors |
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| Apr, 2019 | Amount | Debt – Conventional - Proton | Valuation |
investors |
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| Oct, 2017 | Amount | Grant - Proton | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Proton
Proton has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include China Construction Bank and Geely Holding Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Financial and banking services are provided to consumers and corporations.
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Founded Year | Domain | Location | |
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Passenger cars are manufactured and distributed by Geely Holding Group.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Proton
Proton has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lotus Cars. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Luxury sports cars are designed and manufactured by Lotus Cars.
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Proton
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Proton Comparisons
Competitors of Proton
Proton operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tesla, Kia, Waymo, Polestar and NIO, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Electric vehicles and solar energy products are manufactured.
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| domain | founded_year | HQ Location |
Motor vehicles and parts are manufactured, imported, distributed, and sold.
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| domain | founded_year | HQ Location |
Self-driving vehicle solutions are developed and deployed for transportation.
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| domain | founded_year | HQ Location |
Electric vehicles are manufactured and developed by Polestar.
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| domain | founded_year | HQ Location |
AI-enabled electric vehicles and battery-swapping systems are developed by NIO.
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| domain | founded_year | HQ Location |
AI and SaaS-based self-driving solutions for autonomous vehicles are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Proton
Frequently Asked Questions about Proton
When was Proton founded?
Proton was founded in 1985 and raised its 1st funding round 32 years after it was founded.
Where is Proton located?
Proton is headquartered in Shah Alam, Malaysia. It is registered at Shah Alam, Selangor, Malaysia.
Who is the current CEO of Proton?
Li Chunrong is the current CEO of Proton.
What does Proton do?
Proton, officially known as Proton Holdings Berhad, is engaged in the design, production, and distribution of passenger vehicles, including SUVs and electric vehicles. The company operates primarily in Malaysia and has expanded to international markets such as Singapore. Various models like the Proton X50 and e.MAS 7 are offered, alongside after-sales services and promotional campaigns. Solutions are tailored for diverse customer segments, including professionals, educators, and delivery partners.
Who are the top competitors of Proton?
What products or services does Proton offer?
Proton offers Proton X50 and Proton e.MAS 7.
How many acquisitions has Proton made?
Proton has made 1 acquisition, including Lotus Cars.
Who are Proton's investors?
Proton has 2 investors. Key investors include China Construction Bank, and Geely Holding Group.
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