Provenance

London, United Kingdom Founded: 2013 • Age: 13 yrs
Environmental and social product impacts are traced via blockchain.
Annual revenue - Latest available
Total funding $12.6M 9 rounds
Employees 32 Tracked headcount
Investors 35 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About Provenance

Provenance is a company based in London (United Kingdom) founded in 2013 by Jessi Baker. It operates as a SaaS (Software-as-a-Service) and Professional Services. Provenance has raised $12.6 million across 9 funding rounds from investors including Gov.uk, Brandtech Group and Digital Currency Group. The company has 32 employees as of January 31, 2022. Provenance offers products and services including Sustainability Claims Platform and Anti-Greenwashing Software. Provenance operates in a competitive market with competitors including Datamaran, Diginex, Sustainalytics, LivNSense and Novisto, among others.

  • Headquarter London, United Kingdom
  • Employees 32 as on 31 Jan, 2022
  • Founders Jessi Baker
  • Stage Minicorn
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Project Provenance Ltd
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $12.6 M (USD)

    in 9 rounds

  • Latest Funding Round
    $5 M (USD), Series A

    May 16, 2024

  • Investors
    Gov.uk

    & 34 more

  • Employee Count
    32

    as on Jan 31, 2022

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Products & Services of Provenance

Provenance offers a comprehensive portfolio of products and services, including Sustainability Claims Platform and Anti-Greenwashing Software.

Product name locked
Category locked
Primary

Platform for validating and managing sustainability claims data.

Product name locked
Category locked
Locked

Software to ensure compliance with sustainability claim regulations.

People of Provenance

Headcount 10-50
Employee Profiles 11
Employee Profiles
People
Dhurubo Ranjan Roy
Information Technology Support Engineer
People
Caitlin Jones
Chief Product Officer
People
Guv Marwaha
Senior Software Engineer
People
Jessi Baker
Founder & Board Member

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Funding Insights of Provenance

Provenance has successfully raised a total of $12.6M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in May 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Provenance

Provenance has secured backing from 35 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Gov.uk, Brandtech Group and Digital Currency Group.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Early & growth stage VC firm investing in the US & France
Locked Locked Locked
Venture capital investing and portfolio management services for accredited investors.
Locked Locked Locked
Angel Academe is focused on supporting female founders through investments.
Locked Locked Locked
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Investor details for Provenance

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Provenance

Investments
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Investment portfolio details for Provenance

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
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Financial Statements - Provenance

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Detailed financials for Provenance

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  • Profit trends
  • Statement rows
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Provenance Comparisons

Provenance Primary company
Description
Environmental and social product impacts are traced via bloc...
Location
London, United Kingdom
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
32
As of 2022
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Peer comparison for Provenance

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Provenance

Provenance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Datamaran, Diginex, Sustainalytics, LivNSense and Novisto, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
AI platform used to transform ESG data into actionable insights.
Locked Locked Locked
ESG reporting and supply chain risk management software is provided.
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ESG and corporate governance research and ratings are provided.
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Provider of AI-powered platform for emission management
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Cloud-based software for sustainability and ESG management is provided.
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Detailed competitors of Provenance

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Latest news on Provenance

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Complete news archive for Provenance

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Provenance

Provenance was founded in 2013.

Provenance is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Jessi Baker is the current CEO of Provenance. They have also founded this company.

Provenance is a funded company, having raised a total of $12.6M across 9 funding rounds to date.

As of Jan 31, 2022, the latest employee count at Provenance is 32.

Provenance is engaged in providing sustainability marketing technology solutions for CPG brands and retailers. The company is dedicated to de-risking, validating, and leveraging sustainability claims within the customer journey. Operating in the technology sector, Provenance offers a platform to manage and publish green claims, ensuring compliance with regulatory requirements. Solutions are provided for brands to enhance discoverability and trust, for retailers to streamline supplier data management, and for consumers to access validated sustainability data. The focus is placed on cutting through greenwashing and empowering eco-conscious shopping decisions.

Provenance's top competitors include Datamaran, Novisto and Novata.

Provenance offers Sustainability Claims Platform and Anti-Greenwashing Software.

Provenance has 35 investors. Key investors include Gov.uk, Brandtech Group, Digital Currency Group, Plug and Play Tech Center, and European Union.

The valuation of Provenance is $7.32M as of Jun 2018.

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