About Proximic
Proximic is a Media & Entertainment company based in Palo Alto (United States) founded in 2006, and was acquired by Comscore in May 2015. Contextual Advertising Audience Targeting. Proximic has raised $8.35 million across 2 funding rounds from investors including Comscore, Wellington Partners Venture Capital and HV Capital. Proximic offers products and services including Contextual Targeting and Predictive Audiences. Its focus areas include Enterprise Applications, AdTech, Analytics and Ad Analytics Suite. Its legal entity is Comscore, Inc. Its competitors include 4C Insights, data.ai and TapClicks; 3 of its 3 listed competitors have raised funding.
Company details
Proximic was founded in 2006 and is based in Palo Alto, United States. Operations focus on the advertising technology sector, where web services for page contextualization, audience targeting, and brand protection are provided to networks, agencies, DSPs, and publishers. Unstructured online content is matched to advertisements using non-linguistic profiling via Pattern Proximity technology combined with a Dynamic Categorization Engine for granular topical identification.
- Headquarters Palo Alto, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Website proximic.com/home
- Social LinkedIn X Facebook
- Acquired by Comscore (May 2015)
- Legal Name Comscore, Inc.
Products & Services of Proximic
Proximic offers a comprehensive portfolio of products and services, including Contextual Targeting and Predictive Audiences.
Enables precise audience targeting using contextual data without identifiers.
Facilitates creation of segments based on proprietary topics and data.
Funding Insights of Proximic
Proximic has successfully raised a total of $8.35M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $4.4 million completed in December 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.35M
- Total Rounds 2
- Last Round Series B — $4.4M
- First Round $3.95M
(Jun 2006)
- Investors Count 2
All 2 funding rounds of Proximic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2010 | $4.4M | Series B | – | Wellington Partners Venture Capital, HV Capital | – |
| Jun 2006 | $3.95M | Series A | – | Wellington Partners Venture Capital, HV Capital | – |
3 investors in total: 3 institutional.
Investors in Proximic
Proximic has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Comscore, Wellington Partners Venture Capital and HV Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in early-stage healthcare startups. | wellington-partners.com | Munich, Germany | ||
Venture capital funding is provided to digital company founders. | hvcapital.com | Munich, Germany | ||
Ad analytics software is offered to advertisers and publishers. | 1999 | comscore.com | Reston, United States |
Investor details for Proximic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Proximic
23 people are tracked at Proximic (15 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Jessica Trainor | Head Of Partnerships, Proximic By Comscore | Leadership |
Rodney Mayers | CEO | Leadership |
Lee Blickstein | Vp, Targeting Solutions | Leadership |
Ariele Strauss | Director, Activation Sales | Leadership |
Anita Pollert | Director, Proximic Platform Development & Sales | Leadership |
Kate Roganti | Senior Vice President, Commerical | Leadership |
Rachel Gantz (Eisenberg) | Managing Director | Leadership |
Christopher Desmul | Senior Director Partnerships | Leadership |
Angela Bianco Rodriguez | Global Head Of Sales | Leadership |
Vivek Arora | Vicee President | Leadership |
Nate Leaf | Head Of Product | Leadership |
Jason Goldsmith | Head Of Product | Leadership |
Natalie Laurin | Marketing Director | Leadership |
Matt Knudsen | Head Of Analytics, Proximic By Comscore | Leadership |
Abbey Zierdt | Director, Platform Partnerships | Leadership |
Sebastián Díaz Flores | Software Engineer II | Team |
Jennifer Wong | Commercial Account Executive, Major Agencies | Team |
Enrique Casanovas | Lead Staff Engineer | Team |
Emily Abbate | Account Executive | Team |
Prateek Chitpur | Data Analyst | Team |
3 more people are available in the full profile.
Complete people profiles for Proximic
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of Proximic
4 dated milestones of Proximic across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Proximic is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series B, of $4.4M.
- Exit Acquired by Comscore.
Competitors of Proximic
Proximic has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, data.ai and TapClicks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses |
Detailed competitors of Proximic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Proximic
The website of Proximic (proximic.com) receives about 6.5K visits a month and ranks #3,037,584 among all websites worldwide, #6,230 in Online Marketing.
- Monthly visits6.5K
▼ 3.4% vs previous month
- Unique visitors2.8K
per month
- Global rank#3,037,584
among all websites
- Category rank#6,230
Business and Consumer Services · Online Marketing
- Bounce rate43%
- Pages per visit1.7
- Average visit12 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Proximic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
adzerk.com | adzerk.com | 100% | – | ||
| adexchanger.com | 85% | 210K | #245,743 | View details | |
| pubmatic.com | 83% | 1.2M | #33,781 | View details | |
| mirafox.com | 76% | View details | |||
en.wikipedia.org | en.wikipedia.org | 30% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Proximic
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Proximic (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Proximic
Complete news archive for Proximic
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Frequently Asked Questions about Proximic
Proximic was founded in 2006.
Proximic is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Proximic is a funded company, having raised a total of $8.35M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.95M, raised on Jun 2006.
Proximic was founded in 2006 and is based in Palo Alto, United States. Operations focus on the advertising technology sector, where web services for page contextualization, audience targeting, and brand protection are provided to networks, agencies, DSPs, and publishers. Unstructured online content is matched to advertisements using non-linguistic profiling via Pattern Proximity technology combined with a Dynamic Categorization Engine for granular topical identification.
Proximic's top competitors include 4C Insights, TapClicks and data.ai.
Proximic offers Contextual Targeting and Predictive Audiences.
Proximic has 3 investors. Key investors include Comscore, Wellington Partners Venture Capital, and HV Capital.
Proximic operates through Comscore, Inc..
Yes. Proximic was acquired by Comscore in May 2015.