About Pura
Pura is a Retail company based in Pleasant Grove (United States) founded in 2014 by Bruno Lima and Richie Stapler. Smart home fragrance diffusers and premium scents are supplied. It operates on a Direct-to-Consumer (D2C) and Subscription Services model in Retail, Technology, and Consumer sectors. Pura has raised $9.25 million across 3 funding rounds from investors including Kickstart Fund, Break Trail Ventures and Manoel Amorim. Its chief executive, as recorded, is Bruno Lima. Its website pura.com draws about 1.5 million monthly visits. Pura offers products and services including Pura 4â„¢ Fragrance Diffuser, Pura Carâ„¢ Fragrance Diffuser, and Home Fragrances. Its focus areas include Consumer Goods, Home Products and Fragrance and Air Care. Its legal entity is Pura Scents, Inc. Its competitors include Neato Robotics, Scent Fill and Laundry Sauce; 1 of its 3 listed competitors has raised funding.
Company details
Pura is involved in the development and distribution of smart fragrance diffusers for home and car environments. Products are designed to offer customizable scent experiences through app-controlled features. A variety of fragrance types and curated sets are provided, catering to diverse consumer preferences. Collaborations with well-known brands like Anthropologie and NEST New York are maintained to expand product offerings. Solutions are created with high-quality, safe ingredients suitable for households with children and pets. The company serves the consumer goods sector, focusing on enhancing personal spaces with premium fragrance technology.
- Total Equity Funding$9.25M (USD)
in 3 rounds
- Latest Funding Round$4.4M (USD), Seed
Feb 2020
- InvestorsKickstart Fund
& 3 more
Products & Services of Pura
Pura offers a comprehensive portfolio of products and services, including Pura 4™ Fragrance Diffuser, Pura Car™ Fragrance Diffuser, and Home Fragrances.
Smart diffuser used for customizable home fragrance experiences.
Car diffuser used for adjustable vehicle fragrance settings.
Various scents offered for enhancing home environments daily.
Apps and channels of Pura
Pura publishes 2 mobile apps with over 100K+ downloads.
Funding Insights of Pura
Pura has successfully raised a total of $9.25M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $4.4 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.25M
- Total Rounds 3
- Last Round Seed — $4.4M
- First Round $750,000
(Dec 2018)
- Investors Count 4
All 3 funding rounds of Pura with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2020 | $4.4M | Seed | – | Kickstart Seed Fund | |
| Nov 2019 | $4.1M | Seed | – | – | – |
| Dec 2018 | $750,000 | Seed | – | – | – |
4 investors in total: 2 institutional and 2 angel.
Investors in Pura
Pura has secured backing from 4 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Kickstart Fund, Break Trail Ventures and Manoel Amorim.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An early-stage venture fund is operated by Break Trail Ventures. | breaktrailventures.com | Columbus, USA | ||
Venture capital funding is provided to early-stage startups. | kickstartseedfund.com | |||
MA Manoel Amorim | unknown_3e41c05f4fc6401ab | |||
JH James Harden | unknown_95c05a8b0dd54c479 |
Investor details for Pura
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Pura
90 people are tracked at Pura (27 in leadership, 63 in team).
| Name | Role | Group |
|---|---|---|
Bruno Lima | Co-Founder & CEO | Leadership |
Richie Stapler | Co-Founder | Leadership |
Sanela Mackovic | Director, Strategic Sourcing- Fragrance & Packaging | Leadership |
Bryson Ross | Vp, Strategy & Business Operations | Leadership |
Riley Mackay, MBA, MSF | Director of Strategic Sourcing | Leadership |
Scott Rushforth | Chief Technology Officer | Leadership |
Troy Gulbrandsen | President | Leadership |
Andrew Wallin | VP Of Software Engineering | Leadership |
Dane Thomas | Sr. Director of Data | Leadership |
Jo-Ann Yuen-Goh | Chief Financial Officer | Leadership |
Travis Bloomfield | Director of Supply Chain Operations | Leadership |
Cody Hardcastle | Director Of Electrical Engineering | Leadership |
Daxton Self | Director Of Engineering | Leadership |
Juan Altuna | Director Of Mechanical Engineering | Leadership |
Craig Smith | VP Of Security | Leadership |
Daniel Kuppler | Head Of Business Intelligence | Leadership |
Phil McClendon | VP Of Product | Leadership |
Sarah Behrendt | Chief Revenue Officer | Leadership |
Carlin Simmons | Director Of Accounting | Leadership |
Bahador Shojapour | Head Of UX Design | Leadership |
70 more people are available in the full profile.
Complete people profiles for Pura
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Pura
3 dated milestones of Pura across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Pura is founded.
- Funding First funding round of $750K.
- Funding Latest funding round, Seed, of $4.4M.
Competitors of Pura
Pura has 3 listed competitors in our database, 1 of them funded. They include Neato Robotics, Scent Fill and Laundry Sauce.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| neatorobotics.com | 2005 | Newark, United States | $48.6M | 115 | Robotic vacuum cleaners are developed for consumer household use. | |
| scentfill.com | 2016 | Oldsmar, United States | Customizable essential oil-based air fresheners are offered online. | |||
| laundrysauce.com | 2018 | Carefree, United States | Internet first brand of fragrances |
Detailed competitors of Pura
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pura
The website of Pura (pura.com) receives about 1.5M visits a month and ranks #30,014 among all websites worldwide, #321 in Home and Garden.
- Monthly visits1.5M
▼ 17.2% vs previous month
- Unique visitors712.9K
per month
- Global rank#30,014
among all websites
- Category rank#321
Home and Garden · Home and Garden
- Bounce rate51%
- Pages per visit3.6
- Average visit3 min 37 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Pura. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hotelcollection.com | 100% | 359.8K | #70,783 | View details | |
| homedepot.com | 80% | 174.7M | #174 | View details | |
stadlerform.com | stadlerform.com | 76% | #380,942 | – | |
smarthomesolver.com | smarthomesolver.com | 76% | #1,041,273 | – | |
airwick.us | airwick.us | 67% | #331,589 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Pura
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- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Pura (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Pura
Complete news archive for Pura
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Frequently Asked Questions about Pura
Pura was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Pura is headquartered in Pleasant Grove, United States. It is registered at Pleasant Grove, Utah, United States.
Bruno Lima is the CEO of Pura, as recorded in our data. They have also founded this company.
Pura is a funded company, having raised a total of $9.25M across 3 funding rounds to date. The company's 1st funding round was a Seed of $750K, raised on Dec 2018.
Pura is involved in the development and distribution of smart fragrance diffusers for home and car environments. Products are designed to offer customizable scent experiences through app-controlled features. A variety of fragrance types and curated sets are provided, catering to diverse consumer preferences. Collaborations with well-known brands like Anthropologie and NEST New York are maintained to expand product offerings. Solutions are created with high-quality, safe ingredients suitable for households with children and pets. The company serves the consumer goods sector, focusing on enhancing personal spaces with premium fragrance technology.
Pura's top competitors include Neato Robotics, Scent Fill and Laundry Sauce.
Pura offers Pura 4â„¢ Fragrance Diffuser, Pura Carâ„¢ Fragrance Diffuser, and Home Fragrances.
Pura has 4 investors. Key investors include Kickstart Fund, Break Trail Ventures, Manoel Amorim, and James Harden.
Pura operates through Pura Scents, Inc..
Yes. Pura publishes Pura and 1 more app, with over 100,000 downloads.
The website of Pura receives about 1.5 million visits a month and ranks #30,014 among all websites worldwide.