About Pura
Pura is a company based in Pleasant Grove (United States) founded in 2014 by Bruno Lima and Richie Stapler. It operates as a Direct-to-Consumer (D2C) and Subscription Services. Pura has raised $9.25 million across 3 funding rounds from investors including Kickstart Fund, Break Trail Ventures and Manoel Amorim. Pura offers products and services including Pura 4™ Fragrance Diffuser, Pura Car™ Fragrance Diffuser, and Home Fragrances. Pura operates in a competitive market with competitors including Neato Robotics, Scent Fill, Laundry Sauce, Aromarest and Euphoric Fragrance, among others.
- Headquarter Pleasant Grove, United States
- Founders Bruno Lima, Richie Stapler
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Sectors
RetailTechnology Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Pura Scents, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
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Total Equity Funding
$9.25 M (USD)
in 3 rounds
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Latest Funding Round
$4.4 M (USD), Seed
Feb 21, 2020
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Investors
Kickstart Fund
& 3 more
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Employee Count
Not available
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Products & Services of Pura
Pura offers a comprehensive portfolio of products and services, including Pura 4™ Fragrance Diffuser, Pura Car™ Fragrance Diffuser, and Home Fragrances.
Smart diffuser used for customizable home fragrance experiences.
Car diffuser used for adjustable vehicle fragrance settings.
Various scents offered for enhancing home environments daily.
People of Pura
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Funding Insights of Pura
Pura has successfully raised a total of $9.25M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $4.4 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Pura
Pura has secured backing from 4 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Kickstart Fund, Break Trail Ventures and Manoel Amorim.
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An early-stage venture fund is operated by Break Trail Ventures.
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Venture capital funding is provided to early-stage startups.
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MA
Manoel Amorim |
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Investor details for Pura
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Investments & Acquisitions by Pura
Investment portfolio details for Pura
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Financial Statements - Pura
Detailed financials for Pura
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Pura Comparisons
Peer comparison for Pura
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Competitors of Pura
Pura operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Neato Robotics, Scent Fill, Laundry Sauce, Aromarest and Euphoric Fragrance, among others.
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Robotic vacuum cleaners are developed for consumer household use.
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Customizable essential oil-based air fresheners are offered online.
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Internet first brand of fragrances
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Internet first brand offering smart diffusers
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A direct-to-consumer brand of natural air care products across multiple categories.
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Detailed competitors of Pura
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Latest news on Pura
Complete news archive for Pura
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Frequently Asked Questions about Pura
Pura was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Pura is headquartered in Pleasant Grove, United States. It is registered at Pleasant Grove, Utah, United States.
Bruno Lima is the current CEO of Pura. They have also founded this company.
Pura is a funded company, having raised a total of $9.25M across 3 funding rounds to date.
Pura is involved in the development and distribution of smart fragrance diffusers for home and car environments. Products are designed to offer customizable scent experiences through app-controlled features. A variety of fragrance types and curated sets are provided, catering to diverse consumer preferences. Collaborations with well-known brands like Anthropologie and NEST New York are maintained to expand product offerings. Solutions are created with high-quality, safe ingredients suitable for households with children and pets. The company serves the consumer goods sector, focusing on enhancing personal spaces with premium fragrance technology.
Pura's top competitors include Neato Robotics, Aromarest and Scent Fill.
Pura offers Pura 4™ Fragrance Diffuser, Pura Car™ Fragrance Diffuser, and Home Fragrances.
Pura has 4 investors. Key investors include Kickstart Fund, Break Trail Ventures, Manoel Amorim, and James Harden.