About Pura
Pura is a company based in Pleasant Grove (United States) founded in 2014 by Bruno Lima and Richie Stapler. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Pura has raised $9.25 million across 3 funding rounds from investors including Kickstart Fund, Break Trail Ventures and Manoel Amorim. Pura offers products and services including Pura 4™ Fragrance Diffuser, Pura Car™ Fragrance Diffuser, and Home Fragrances. Pura operates in a competitive market with competitors including Neato Robotics, Scent Fill, Laundry Sauce, Aromarest and Euphoric Fragrance, among others.
- Headquarter Pleasant Grove, United States
- Founders Bruno Lima, Richie Stapler
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Sectors
RetailTechnology Consumer
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Email
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Phone
*********
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Website
*********
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Social
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- Legal Name Pura Scents, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$9.25 M (USD)
in 3 rounds
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Latest Funding Round
$4.4 M (USD), Seed
Feb 21, 2020
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Investors
Kickstart Fund
& 3 more
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Employee Count
Employee Count
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Products & Services of Pura
Pura offers a comprehensive portfolio of products and services, including Pura 4™ Fragrance Diffuser, Pura Car™ Fragrance Diffuser, and Home Fragrances. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Smart diffuser used for customizable home fragrance experiences.
Car diffuser used for adjustable vehicle fragrance settings.
Various scents offered for enhancing home environments daily.
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Funding Insights of Pura
Pura has successfully raised a total of $9.25M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $4.4 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $4.4M
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First Round
First Round
(06 Dec 2018)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2020 | Amount | Seed - Pura | Valuation | Kickstart Seed Fund | |
| Nov, 2019 | Amount | Seed - Pura | Valuation |
investors |
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| Dec, 2018 | Amount | Seed - Pura | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pura
Pura has secured backing from 4 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Kickstart Fund, Break Trail Ventures and Manoel Amorim. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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An early-stage venture fund is operated by Break Trail Ventures.
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Founded Year | Domain | Location | |
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Venture capital funding is provided to early-stage startups.
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Founded Year | Domain | Location | |
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MA
Manoel Amorim |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pura
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pura
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pura Comparisons
Competitors of Pura
Pura operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Neato Robotics, Scent Fill, Laundry Sauce, Aromarest and Euphoric Fragrance, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Robotic vacuum cleaners are developed for consumer household use.
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| domain | founded_year | HQ Location |
Customizable essential oil-based air fresheners are offered online.
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| domain | founded_year | HQ Location |
Internet first brand of fragrances
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| domain | founded_year | HQ Location |
Internet first brand offering smart diffusers
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| domain | founded_year | HQ Location |
A direct-to-consumer brand of natural air care products across multiple categories.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pura
Frequently Asked Questions about Pura
When was Pura founded?
Pura was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Where is Pura located?
Pura is headquartered in Pleasant Grove, United States. It is registered at Pleasant Grove, Utah, United States.
Who is the current CEO of Pura?
Bruno Lima is the current CEO of Pura. They have also founded this company.
Is Pura a funded company?
Pura is a funded company, having raised a total of $9.25M across 3 funding rounds to date. The company's 1st funding round was a Seed of $750K, raised on Dec 06, 2018.
What does Pura do?
Pura is involved in the development and distribution of smart fragrance diffusers for home and car environments. Products are designed to offer customizable scent experiences through app-controlled features. A variety of fragrance types and curated sets are provided, catering to diverse consumer preferences. Collaborations with well-known brands like Anthropologie and NEST New York are maintained to expand product offerings. Solutions are created with high-quality, safe ingredients suitable for households with children and pets. The company serves the consumer goods sector, focusing on enhancing personal spaces with premium fragrance technology.
Who are the top competitors of Pura?
Pura's top competitors include Neato Robotics, Aromarest and Scent Fill.
What products or services does Pura offer?
Pura offers Pura 4™ Fragrance Diffuser, Pura Car™ Fragrance Diffuser, and Home Fragrances.
Who are Pura's investors?
Pura has 4 investors. Key investors include Kickstart Fund, Break Trail Ventures, Manoel Amorim, and James Harden.