About Pure Enrichment
Pure Enrichment is a Retail company based in Santa Ana (United States) founded in 2010 by Josh Goldberg. Internet-first brand of air purifiers. It operates in the Retail, Environment, and Consumer sectors. The company has 68 employees. Pure Enrichment has completed 1 acquisition, including Verilux. Its chief executive, as recorded, is Josh Goldberg. Its website pureenrichment.com draws about 96 thousand monthly visits. Pure Enrichment offers products and services including Air Purifiers, Humidifiers, Aromatherapy Devices, Heat Therapy Items, and PureBaby Products. Its focus areas include Consumer Electronics E-Commerce, Home Appliances, Air Care and Air Purifier. Its legal entity is Bear Down Brands, LLC. Its competitors include Delos, Molekule and Wynd Technologies; 3 of its 3 listed competitors have raised funding.
Company details
Pure Enrichment was founded in 2010 and is headquartered in Santa Ana, United States. Operations focus on the consumer goods sector, with an internet-first model for distributing air purifiers, humidifiers, dehumidifiers, essential oil diffusers, and Himalayan salt lamps. Additional products encompass medical and personal care items such as massagers, trimmers, and heating pads. Sales occur primarily through online channels.
- Headquarters Santa Ana, United States
- Employees 68
- Founders Josh Goldberg
- SectorsRetailEnvironment Consumer
- Website pureenrichment.com
- Social LinkedIn Facebook Instagram
- Legal Name Bear Down Brands, Llc.
- InvestorsBreakwater Management
& 1 more
- Employee Count68
- Investments & Acquisitions
Products & Services of Pure Enrichment
Pure Enrichment offers a comprehensive portfolio of products and services, including Air Purifiers, Humidifiers, Aromatherapy Devices, Heat Therapy Items, and PureBaby Products.
Devices that clean air from particles, allergens, and germs.
Products that add moisture to indoor air for health benefits.
Tools for diffusing scents to promote relaxation.
Products for pain relief and warmth application.
Items for infant air purification and sound machines.
Funding Insights of Pure Enrichment
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of Pure Enrichment with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | Series A | – | Breakwater |
2 investors in total: 2 institutional.
Investors in Pure Enrichment
Pure Enrichment has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Breakwater Management and Topspin Consumer Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Breakwater Management is engaged in private equity investments for lower middle market businesses. | 2009 | breakwatermgmt.com | Los Angeles, United States | |
Topspin Consumer Partners is engaged in private equity investments focused on consumer brands. | topspincp.com | Mamaroneck, USA |
Investor details for Pure Enrichment
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pure Enrichment
25 people are tracked at Pure Enrichment (11 in leadership, 14 in team); the tracked headcount is 68.
| Name | Role | Group |
|---|---|---|
Josh Goldberg | Founder & CEO | Leadership |
Tonia Ioannidou Hernandez | Director Of DTC E-commerce | Leadership |
Scott Perlman | Chief Financial Officer | Leadership |
Anthony Koperski | Vice President Of Sales | Leadership |
Jatin Arora | Chief Operating Officer | Leadership |
Miguel Jimenez | Vice President Of Distribution | Leadership |
Saya Hazel | Director Of Digital Marketing | Leadership |
Theresa Borowski | Retail Art Director | Leadership |
Heidi Slocumb | Vice President Of Marketing | Leadership |
Mat Weiss | Co-founder And President | Leadership |
Jaimie Morris | Director Of Customer Experience | Leadership |
Ellie Brull | E-commerce/amazon Manager | Team |
Sarah Choi | E-commerce/amazon Marketplace Specialist | Team |
Emily Ayala | Social Media Specialist | Team |
Bill Johnson | National Sales Manager | Team |
Jonathan Ott | Video Production Manager | Team |
Rachel Kaminski | Sales Coordinator At Bear Down Brands | Team |
Melissa Hill | National Sales Manager | Team |
Joanna Segelson | Human Resources Manager | Team |
Jennifer Lynch | Content Manager | Team |
5 more people are available in the full profile.
Complete people profiles for Pure Enrichment
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Pure Enrichment
Pure Enrichment has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Verilux.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Therapy lights and portable sanitizing wands are manufactured by Verilux. | verilux.com | Santa Ana, United States | 1956 | Jun 2020 | •••• |
Complete acquisition details for Pure Enrichment
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Pure Enrichment
3 dated milestones of Pure Enrichment across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Pure Enrichment is founded.
- Funding First funding round.
- Acquisition Acquires Verilux.
Competitors of Pure Enrichment
Pure Enrichment has 3 listed competitors in our database, 3 of them funded. They include Delos, Molekule and Wynd Technologies.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| delos.com | 2009 | New York, United States | $185.11M | 199 | Indoor air purifiers using disinfectant filtration technology are provided. | |
| molekule.com | 2014 | San Francisco, United States | $97.86M | 92 | Air purifiers and accessories are distributed by an internet-first brand. | |
| hellowynd.com | 2014 | Redwood, United States | $12.5M | Smart air purifiers are provided for monitoring and purification. |
Detailed competitors of Pure Enrichment
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Pure Enrichment
The website of Pure Enrichment (pureenrichment.com) receives about 95.7K visits a month.
- Monthly visits95.7K
▼ 21.9% vs previous month
Websites whose visitors overlap most with Pure Enrichment. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thermotex.com | 100% | 10.1K | #2,379,958 | View details | |
thenaturalposture.com | thenaturalposture.com | 98% | #670,351 | – | |
| bedjet.com | 98% | 353.9K | #109,280 | View details | |
| achooallergy.com | 91% | #1,384,174 | View details | ||
| crane-usa.com | 91% | 28.8K | #924,794 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for Pure Enrichment
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- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Pure Enrichment (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Frequently Asked Questions about Pure Enrichment
Pure Enrichment was founded in 2010 and raised its 1st funding round 7 years after it was founded.
Pure Enrichment is headquartered in Santa Ana, United States. It is registered at Santa Ana, California, United States.
Josh Goldberg is the CEO of Pure Enrichment, as recorded in our data. They have also founded this company.
Pure Enrichment has 68 employees.
Pure Enrichment was founded in 2010 and is headquartered in Santa Ana, United States. Operations focus on the consumer goods sector, with an internet-first model for distributing air purifiers, humidifiers, dehumidifiers, essential oil diffusers, and Himalayan salt lamps. Additional products encompass medical and personal care items such as massagers, trimmers, and heating pads. Sales occur primarily through online channels.
Pure Enrichment's top competitors include Molekule, Delos and Wynd Technologies.
Pure Enrichment offers Air Purifiers, Humidifiers, Aromatherapy Devices, Heat Therapy Items, and PureBaby Products.
Pure Enrichment has made 1 acquisition, including Verilux.
Pure Enrichment has 2 investors. Key investors include Breakwater Management, and Topspin Consumer Partners.
Pure Enrichment operates through Bear Down Brands, Llc..