Pure Enrichment

Santa Ana, United States Founded: 2010 • Age: 16 yrs
Internet-first brand of air purifiers
Annual revenue - Latest available
Total funding - 1 rounds
Employees 68 Tracked headcount
Investors 2 Known backers
Products 5 Services tracked
Competitors 10 Brand Intelligence

About Pure Enrichment

Pure Enrichment is a company based in Santa Ana (United States) founded in 2010 by Josh Goldberg. The company has 68 employees as of December 31, 2021. Pure Enrichment has completed 1 acquisition, including Verilux. Pure Enrichment offers products and services including Air Purifiers, Humidifiers, Aromatherapy Devices, Heat Therapy Items, and PureBaby Products. Pure Enrichment operates in a competitive market with competitors including Delos, Molekule, Wynd Technologies, Aera for Home and TruSens, among others.

  • Headquarter Santa Ana, United States
  • Employees 68 as on 31 Dec, 2021
  • Founders Josh Goldberg
  • Sectors
    Retail
    Environment Consumer
  • Phone
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  • Website
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  • Social
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  • Legal Name Bear Down Brands, Llc.
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Environment → Environmental Management & Pollution Control Unlock Sub-Sector Unlock Segment
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    68

    as on Dec 31, 2021

  • Investments & Acquisitions
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Products & Services of Pure Enrichment

Pure Enrichment offers a comprehensive portfolio of products and services, including Air Purifiers, Humidifiers, Aromatherapy Devices, Heat Therapy Items, and PureBaby Products.

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Primary

Devices that clean air from particles, allergens, and germs.

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Products that add moisture to indoor air for health benefits.

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Tools for diffusing scents to promote relaxation.

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Products for pain relief and warmth application.

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Items for infant air purification and sound machines.

People of Pure Enrichment

Headcount
Employee Profiles 25
Employee Profiles
People
Tonia Ioannidou Hernandez
Director Of DTC E-commerce
People
Anthony Koperski
Vice President Of Sales
People
Ellie Brull
E-commerce/amazon Manager
People
Sarah Choi
E-commerce/amazon Marketplace Specialist

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Funding Insights of Pure Enrichment

Investors in Pure Enrichment

Pure Enrichment has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Breakwater Management and Topspin Consumer Partners.

All
Venture Fund
Investor Description Founded Year Domain Location
Breakwater Management is engaged in private equity investments for lower middle market businesses.
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Topspin Consumer Partners is engaged in private equity investments focused on consumer brands.
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Investor details for Pure Enrichment

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by Pure Enrichment

Pure Enrichment has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Verilux.

Investments
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Investment portfolio details for Pure Enrichment

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Therapy lights and portable sanitizing wands are manufactured by Verilux.
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Complete acquisition details for Pure Enrichment

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Financial Statements - Pure Enrichment

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Detailed financials for Pure Enrichment

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Pure Enrichment Comparisons

Pure Enrichment Primary company
Description
Internet-first brand of air purifiers
Location
Santa Ana, United States
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
68
As of 2021
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Peer comparison for Pure Enrichment

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Competitors of Pure Enrichment

Pure Enrichment operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Delos, Molekule, Wynd Technologies, Aera for Home and TruSens, among others.

Company Name Domain Founded year HQ Location Description
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Indoor air purifiers using disinfectant filtration technology are provided.
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Air purifiers and accessories are distributed by an internet-first brand.
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Smart air purifiers are provided for monitoring and purification.
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Sells smart air diffusers and fragrances for home environments through online sales.
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Provides air purifiers and humidifiers with advanced technology for home use.
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Detailed competitors of Pure Enrichment

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Latest news on Pure Enrichment

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Complete news archive for Pure Enrichment

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Frequently Asked Questions about Pure Enrichment

Pure Enrichment was founded in 2010 and raised its 1st funding round 7 years after it was founded.

Pure Enrichment is headquartered in Santa Ana, United States. It is registered at Santa Ana, California, United States.

Josh Goldberg is the current CEO of Pure Enrichment. They have also founded this company.

As of Dec 31, 2021, the latest employee count at Pure Enrichment is 68.

Pure Enrichment was founded in 2010 and is headquartered in Santa Ana, United States. Operations focus on the consumer goods sector, with an internet-first model for distributing air purifiers, humidifiers, dehumidifiers, essential oil diffusers, and Himalayan salt lamps. Additional products encompass medical and personal care items such as massagers, trimmers, and heating pads. Sales occur primarily through online channels.

Pure Enrichment's top competitors include Molekule, Delos and Wynd Technologies.

Pure Enrichment offers Air Purifiers, Humidifiers, Aromatherapy Devices, Heat Therapy Items, and PureBaby Products.

Pure Enrichment has made 1 acquisition, including Verilux.

Pure Enrichment has 2 investors. Key investors include Breakwater Management, and Topspin Consumer Partners.

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