About PureGym
PureGym is a Healthcare company based in Leeds (United Kingdom) founded in 2009, and was acquired by Leonard Green and Partners in November 2017. Chain of fitness centers. PureGym has raised $412.36 million across 5 funding rounds from investors including KKR, Barclays and Magenta Partners. PureGym has completed 3 acquisitions, including Fitness World, LA Fitness and Soho Gyms. Its website puregym.com draws about 5 million monthly visits. PureGym offers products and services including Gym Membership, Fitness Classes, and PureGym App. Its focus areas include Fitness and Wellness Chains and Physical Fitness. Its legal entity is PURE GYM LIMITED. Its competitors include The Gym Group, Xercise4less and Ultimate Performance; 2 of its 3 listed competitors have raised funding.
Company details
PureGym was founded in 2009 in Leeds, United Kingdom, within the fitness sector. A network of gyms is managed, offering access to exercise equipment and facilities for members. Operations are centered in the UK, with multiple locations providing standard workout services. The companys domain, puregym.com, supports online membership and information access. Focus remains on straightforward gym provisions without additional amenities emphasized.
- Headquarters Leeds, United Kingdom
- Stage Acquired
- SectorsHealthcare
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Website puregym.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Leonard Green and Partners (Nov 2017)
- Legal Name Pure Gym Limited
- Date of Incorporation 05 Sep, 2008
- Jurisdiction LEEDS
- Total Equity Funding$412.36M (USD)
in 5 rounds
- Latest Funding Round$977.28M (USD), Debt – Conventional
Sep 2023
- InvestorsKKR
& 4 more
- Investments & AcquisitionsFitness World
& 2 more
- Acquired by
Products & Services of PureGym
PureGym offers a comprehensive portfolio of products and services, including Gym Membership, Fitness Classes, and PureGym App.
Provides access to gyms and classes with flexible terms.
Offers sessions like Zumba and Yoga for all fitness levels.
Delivers personalized workouts and training plans via mobile.
Apps and channels of PureGym
its YouTube channel PureGym has 94.7K subscribers and 30 videos.
Videos from PureGym
The most watched videos on PureGym's YouTube channel, PureGym (94.7K subscribers). Click a video to play it here.
More on PureGym.
Funding Insights of PureGym
PureGym has successfully raised a total of $412.36M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $977.28 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $412.36M
- Total Rounds 5
- Last Round Debt – Conventional — $977.28M
- First Round $15.23M
(Mar 2010)
- Investors Count 3
All 5 funding rounds of PureGym with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $977.28M | Debt – Conventional | – | – | – |
| Dec 2021 | $397.13M | Private Equity Round | – | – | |
| Mar 2021 | $528.57M | Debt – Conventional | – | – | – |
| Feb 2012 | $23.57M | Debt – Conventional | – | – | |
| Mar 2010 | $15.23M | Private Equity Round | – | – |
5 investors in total: 5 institutional.
Investors in PureGym
PureGym has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include KKR, Barclays and Magenta Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Magenta Partners is engaged in providing equity investments for growth businesses. | magentapartners.com | London, United Kingdom | ||
Recapitalizations are targeted through private equity investments by the firm. | leonardgreen.com | Los Angeles, United States | ||
Private equity investments are directed toward multiple sectors. | ccmpcapital.com | New York, United States | ||
Commercial banking services are provided by Barclays worldwide. | 1690 | barclays.co.uk | London, United Kingdom |
Investor details for PureGym
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- Investor portfolios
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People of PureGym
127 people are tracked at PureGym (42 in leadership, 4 in board & advisors, 81 in team).
| Name | Role | Group |
|---|---|---|
Najoua O’Dell | Central Operations Director | Leadership |
Callum Bonthrone | Head Of Central Operations Delivery (group) | Leadership |
Humphrey Cobbold | CEO | Leadership |
Francine Davis | Group Chief Strategy Officer | Leadership |
Steve Moore | Regional Director | Leadership |
Jodie Whitter | Group Director Of Technology Change | Leadership |
Ian Noble | General Manager | Leadership |
Nishil Chandaria Fcca | US Head Of Commercial Finance | Leadership |
Alex Wood | CFO | Leadership |
Stephen Rowe | Director | Leadership |
Majdouline al Hamrouni | Head Of Customer Satisfaction & Communications Middle East | Leadership |
Matt Page | Head Of IT Infrastructure | Leadership |
Barney Harrison | Chief Customer & Commercial Officer | Leadership |
Mark Longmire | Head Of Commercial Finance | Leadership |
Gordon Lucas | Group Software Engineering Director | Leadership |
Nicola Widdison | Finance Director - Denmark | Leadership |
Carl Spibey | Operations Director Puregym Denmark | Leadership |
Jamie Brough | Procurement Director | Leadership |
Rebecca Passmore | Group Chief Operating Officer | Leadership |
James Edwards | Director Customer Relationship Management | Leadership |
107 more people are available in the full profile.
Complete people profiles for PureGym
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- Professional contacts
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Investments & Acquisitions by PureGym
PureGym has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Fitness World, LA Fitness and Soho Gyms.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Fitness centers are operated as a chain in Denmark. | fitnessworld.com | Copenhagen, Denmark | 2005 | Dec 2019 | •••• | |
A chain of gyms is operated in London since 1994. | sohogyms.com | London, United Kingdom | 1994 | Jun 2018 | •••• | |
A chain of fitness centers is operated by LA Fitness. | lafitness.com | Irvine, United States | 1984 | May 2015 | •••• |
Complete acquisition details for PureGym
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Timeline of PureGym
8 dated milestones of PureGym across 14 years, from founding to its latest funding, stage changes and deals.
- Founded PureGym is founded.
- Funding First funding round of $15.2M.
- Exit Acquired by CCMP Capital.
- Acquisition Acquires LA Fitness.
- Exit Acquired by Leonard Green and Partners.
- Acquisition Acquires Soho Gyms.
- Acquisition Acquires Fitness World.
- Funding Latest funding round, Debt – Conventional, of $977.3M.
Competitors of PureGym
PureGym has 3 listed competitors in our database, 2 of them funded. They include The Gym Group, Xercise4less and Ultimate Performance.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thegymgroup.com | 2009 | Guildford, United Kingdom | 54 | Chain of fitness clubs | ||
| xercise4less.co.uk | 2009 | Rochford, United Kingdom | $86.49M | 688 | Budget fitness chain | |
| ultimateperformance.com | 2009 | London, United Kingdom | $10M | A chain of physical fitness centers is operated internationally. |
Detailed competitors of PureGym
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- Full competitor set
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Web traffic of PureGym
The website of PureGym (puregym.com) receives about 5M visits a month and ranks #14,051 among all websites worldwide, #279 in Nutrition Diets and Fitness.
- Monthly visits5M
▲ 39.2% vs previous month
- Unique visitors1.5M
per month
- Global rank#14,051
among all websites
- Category rank#279
Health · Nutrition Diets and Fitness
- Bounce rate42%
- Pages per visit4.3
- Average visit2 min 48 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with PureGym. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thegymgroup.com | 100% | 2.3M | #27,123 | View details | |
fitnessfirst.co.uk | fitnessfirst.co.uk | 72% | #147,473 | – | |
anytimefitness.co.uk | anytimefitness.co.uk | 67% | – | ||
| davidlloyd.co.uk | 64% | 1.1M | #62,972 | View details | |
| jdgyms.co.uk | 62% | 680.7K | #87,434 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PureGym
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Related news about Puregym
Complete news archive for PureGym
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Frequently Asked Questions about PureGym
PureGym was founded in 2009 and raised its 1st funding round 1 year after it was founded.
PureGym is headquartered in Leeds, United Kingdom. It is registered at Leeds, England, United Kingdom.
PureGym is a funded company, having raised a total of $412.36M across 5 funding rounds to date. The company's 1st funding round was a Private Equity Round of $15.23M, raised on Mar 2010.
PureGym was founded in 2009 in Leeds, United Kingdom, within the fitness sector. A network of gyms is managed, offering access to exercise equipment and facilities for members. Operations are centered in the UK, with multiple locations providing standard workout services. The companys domain, puregym.com, supports online membership and information access. Focus remains on straightforward gym provisions without additional amenities emphasized.
PureGym's top competitors include The Gym Group, Xercise4less and Ultimate Performance.
PureGym offers Gym Membership, Fitness Classes, and PureGym App.
PureGym has made 3 acquisitions, including Fitness World, LA Fitness, and Soho Gyms.
PureGym has 5 investors. Key investors include KKR, Barclays, Magenta Partners, Leonard Green and Partners, and CCMP Capital.
PureGym operates through Pure Gym Limited.
Yes. PureGym was acquired by Leonard Green and Partners in November 2017.
The website of PureGym receives about 5 million visits a month and ranks #14,051 among all websites worldwide.