About PureGym
PureGym is a company based in Leeds (United Kingdom) founded in 2009 was acquired by Leonard Green and Partners in November 2017.. PureGym has raised $412.36 million across 5 funding rounds from investors including KKR, Barclays and Magenta Partners. PureGym has completed 3 acquisitions, including Fitness World, LA Fitness and Soho Gyms. PureGym offers products and services including Gym Membership, Fitness Classes, and PureGym App. PureGym operates in a competitive market with competitors including The Gym Group, Xercise4less, Ultimate Performance, Blok London and NRG GYM, among others.
- Headquarter Leeds, United Kingdom
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Pure Gym Limited
- Date of Incorporation 05 Sep, 2008
- Jurisdiction LEEDS
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$412.36 M (USD)
in 5 rounds
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Latest Funding Round
$977.28 M (USD), Debt – Conventional
Sep 28, 2023
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Investors
KKR
& 4 more
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Employee Count
Employee Count
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Investments & Acquisitions
Fitness World
& 2 more
- Acquired by
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Products & Services of PureGym
PureGym offers a comprehensive portfolio of products and services, including Gym Membership, Fitness Classes, and PureGym App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides access to gyms and classes with flexible terms.
Offers sessions like Zumba and Yoga for all fitness levels.
Delivers personalized workouts and training plans via mobile.
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Funding Insights of PureGym
PureGym has successfully raised a total of $412.36M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $977.28 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Debt – Conventional — $977.3M
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First Round
First Round
(01 Mar 2010)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2023 | Amount | Debt – Conventional - PureGym | Valuation |
investors |
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| Dec, 2021 | Amount | Private Equity Round - PureGym | Valuation |
investors |
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| Mar, 2021 | Amount | Debt – Conventional - PureGym | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in PureGym
PureGym has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include KKR, Barclays and Magenta Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multiple sectors are invested in by this private equity firm.
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Founded Year | Domain | Location | |
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Magenta Partners is engaged in providing equity investments for growth businesses.
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Founded Year | Domain | Location | |
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Recapitalizations are targeted through private equity investments by the firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by PureGym
PureGym has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Fitness World, LA Fitness and Soho Gyms. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Fitness centers are operated as a chain in Denmark.
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2005 | ||||
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A chain of gyms is operated in London since 1994.
|
1994 | ||||
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A chain of fitness centers is operated by LA Fitness.
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1984 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - PureGym
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Puregym Comparisons
Competitors of PureGym
PureGym operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Gym Group, Xercise4less, Ultimate Performance, Blok London and NRG GYM, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Chain of fitness clubs
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| domain | founded_year | HQ Location |
Budget fitness chain
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| domain | founded_year | HQ Location |
A chain of physical fitness centers is operated internationally.
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| domain | founded_year | HQ Location |
Fitness classes for both men and women
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| domain | founded_year | HQ Location |
Chain of fitness centers
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Puregym
Frequently Asked Questions about PureGym
When was PureGym founded?
PureGym was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Where is PureGym located?
PureGym is headquartered in Leeds, United Kingdom. It is registered at Leeds, England, United Kingdom.
Is PureGym a funded company?
PureGym is a funded company, having raised a total of $412.36M across 5 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $528.57M, raised on Mar 01, 2010.
What does PureGym do?
PureGym was founded in 2009 in Leeds, United Kingdom, within the fitness sector. A network of gyms is managed, offering access to exercise equipment and facilities for members. Operations are centered in the UK, with multiple locations providing standard workout services. The companys domain, puregym.com, supports online membership and information access. Focus remains on straightforward gym provisions without additional amenities emphasized.
Who are the top competitors of PureGym?
PureGym's top competitors include The Gym Group, Xercise4less and Blok London.
What products or services does PureGym offer?
PureGym offers Gym Membership, Fitness Classes, and PureGym App.
How many acquisitions has PureGym made?
PureGym has made 3 acquisitions, including Fitness World, LA Fitness, and Soho Gyms.
Who are PureGym's investors?
PureGym has 5 investors. Key investors include KKR, Barclays, Magenta Partners, Leonard Green and Partners, and CCMP Capital.
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