Xercise4less

Rochford, United Kingdom Founded: 2009 • Age: 17 yrs Acquired By JD Gyms
Budget fitness chain

About Xercise4less

Xercise4less is a Healthcare company based in Rochford (United Kingdom) founded in 2009, and was acquired by JD Gyms in July 2020. Budget fitness chain. Xercise4less has raised $86.49 million across 6 funding rounds from investors including Lloyds Bank, Proventus and BGF. The company has 688 employees. Xercise4less was last valued at $6.4 billion in August 2013. Its chief executive, as recorded, is Peter William Wright. Xercise4less offers products and services including Gym Membership and Fitness Classes. Its focus areas include Fitness and Wellness Chains and Physical Fitness. Its legal entity is WRIGHT LEISURE LIMITED. Its competitors include PureGym, The Gym Group and Ultimate Performance; 2 of its 3 listed competitors have raised funding.

Company details

Xercise4Less was founded in 2009 and is headquartered in Rochford, United Kingdom. Operations are focused on the fitness sector, with a network of budget gyms providing access to equipment and classes at reduced membership fees. Personal training services are available for objectives such as weight loss, muscle gain, sports-specific conditioning, toning, and health improvement. Expansion plans include over 100 centers throughout the UK.

  • Headquarters Rochford, United Kingdom
  • Employees 688
  • Stage Acquired
  • Sectors
    Healthcare
  • Website category Health · Nutrition Diets and Fitness
  • Website xercise4less.co.uk
  • Social LinkedIn X Facebook Instagram
  • Acquired by JD Gyms (Jul 2020)
  • Legal Name Wright Leisure Limited
  • Date of Incorporation 28 Mar, 2022
  • Jurisdiction ORMSKIRK, ENGLAND
Key Metrics
  • Annual Revenue
    $53.4 M (USD)
    10
    as on Dec 31, 2018
  • Net Profit
    -$13.99 M (USD)
    -21
    as on Dec 31, 2018
  • Total Equity Funding
    $86.49M (USD)

    in 6 rounds

  • Latest Funding Round
    $56.86M (USD), Series C

    May 2018

  • Investors
  • Employee Count
    688
  • Acquired by
    JD Gyms

    (Jul 2020)

Products & Services of Xercise4less

Xercise4less offers a comprehensive portfolio of products and services, including Gym Membership and Fitness Classes.

Gym Membership
Fitness Subscription

Provides access to facilities and classes for monthly fee starting at £19.99.

Fitness Classes
Exercise Programs

Offers over 100 classes monthly for various fitness levels and routines.

Funding Insights of Xercise4less

Xercise4less has successfully raised a total of $86.49M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $56.86 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $86.49M
  • Total Rounds 6
  • Last Round Series C β€” $56.86M
  • First Round $7.79M

    (Aug 2013)

  • Investors Count 3

All 6 funding rounds of Xercise4less with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
May 2018$56.86MSeries C––
Feb 2016$10.94MSeries B––
Jan 2015$39.39MDebt – Conventional––
Jan 2015$7.57MSeries A––
May 2014$3.34MSeries A––
Aug 2013$7.79MSeries A$6.4B–
Valuation history
DateValuationStage
Aug 2013$6.4Bβ€’β€’β€’β€’β€’β€’β€’β€’

Last known valuation $6.4B (Aug 2013). 4 investors in total: 4 institutional.

Investors in Xercise4less

Xercise4less has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Lloyds Bank, Proventus and BGF.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
A family office is operated across Nordic and European regions.
proventus.seStockholm, Sweden
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
bgf.co.ukBelfast, United Kingdom
Commercial banking services are provided to retail and business clients.
1765lloydsbank.comLondon, United Kingdom
Fitness gym chain offering classes and memberships in multiple locations.
2014jdgyms.co.ukWigan, United Kingdom
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Investor details for Xercise4less

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People of Xercise4less

37 people are tracked at Xercise4less (11 in leadership, 26 in team); the tracked headcount is 688.

NameRoleGroup
Peter Ashley Boddy
ex-Non Executive ChairmanLeadership
Peter William Wright
CEOLeadership
Christopher James Storr
DirectorLeadership
Helen Louise Gauden
CFOLeadership
Stuart James Perrin
ex-COOLeadership
Chris Vanderpijpen
General ManagerLeadership
Kelly McNeillie
General ManagerLeadership
Brett Clarke
General ManagerLeadership
Peter Wright
Chief Executive OfficerLeadership
Joanne Hammersmythe
General ManagerLeadership
Paula Bullion
General ManagerLeadership
Richard Matich
Personal TrainerTeam
Sheena Whiteley
Fitness InstructorTeam
Edmore Moyo
Personal Trainer Level 3Team
Samantha Webster
Retention ManagerTeam
Hussien Jetha
Les Mills Freelance InstructorTeam
Zena Murphy
Retention AdvisorTeam
Viking Trader
Personal TrainerTeam
Tracey Heaton
Sales ManagerTeam
Aaron Stephenson
Membership ConsultantTeam

17 more people are available in the full profile.

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Complete people profiles for Xercise4less

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Timeline of Xercise4less

5 dated milestones of Xercise4less across 11 years, from founding to its latest funding, stage changes and deals.

  1. Founded Xercise4less is founded.
  2. Funding First funding round of $7.8M.
  3. Milestone Reaches Unicorn status.
  4. Funding Latest funding round, Series C, of $56.9M.
  5. Exit Acquired by JD Gyms.

Competitors of Xercise4less

Xercise4less has 3 listed competitors in our database, 2 of them funded. They include PureGym, The Gym Group and Ultimate Performance.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
puregym.com2009Leeds, United Kingdom$412.36M3,247
Chain of fitness centers
thegymgroup.com2009Guildford, United Kingdom54
Chain of fitness clubs
ultimateperformance.com2009London, United Kingdom$10M
A chain of physical fitness centers is operated internationally.
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Detailed competitors of Xercise4less

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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  • Operating metrics
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Verified entity values are shown only after access is granted.

Web traffic of Xercise4less

The website of Xercise4less (xercise4less.co.uk) receives about 3.7K visits a month and ranks #5,507,743 among all websites worldwide, #11,084 in Nutrition Diets and Fitness.

  • Monthly visits
    3.7K

    ▲ 14.6% vs previous month

  • Unique visitors
    1.6K

    per month

  • Global rank
    #5,507,743

    among all websites

  • Category rank
    #11,084

    Health · Nutrition Diets and Fitness

Similar websites

Websites whose visitors overlap most with Xercise4less. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
absolutely-fitness.co.uk
absolutely-fitness.co.uk
100%
#1,642,385–
fitnessflex.org.uk
fitnessflex.org.uk
92%
–
totalfitness.co.uk
86%
91.6K#432,929View details
fitness4less.co.uk
30%
#825,878View details
facebook.com
29%
12.1B#3View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 6 similar websites and full traffic analytics for Xercise4less

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  • 6 similar websites
  • Audience overlap
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Verified entity values are shown only after access is granted.

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Related news about Xercise4less

East Mids gyms sold out of administration
Eastmidlandsbusinesslink β€’ 6 years ago
Xercise4less Appoints Chief Technology Officer
Insidermedia β€’ 7 years ago
£42m funding for gym chain
Insidermedia β€’ 8 years ago
Xercise4Less to open new Sheffield gym
Insidermedia β€’ 8 years ago
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Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
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Frequently Asked Questions about Xercise4less

Xercise4less was founded in 2009 and raised its 1st funding round 4 years after it was founded.

Xercise4less is headquartered in Rochford, United Kingdom. It is registered at Rochford, Essex, United Kingdom.

Peter William Wright is the CEO of Xercise4less, as recorded in our data.

Xercise4less is a funded company, having raised a total of $86.49M across 6 funding rounds to date. The company's 1st funding round was a Series A of $7.79M, raised on Aug 2013.

Xercise4less has 688 employees.

Annual revenue of Xercise4less is $53.4M as on Dec 31, 2018.

Xercise4Less was founded in 2009 and is headquartered in Rochford, United Kingdom. Operations are focused on the fitness sector, with a network of budget gyms providing access to equipment and classes at reduced membership fees. Personal training services are available for objectives such as weight loss, muscle gain, sports-specific conditioning, toning, and health improvement. Expansion plans include over 100 centers throughout the UK.

Xercise4less's top competitors include PureGym, The Gym Group and Ultimate Performance.

Xercise4less offers Gym Membership and Fitness Classes.

Xercise4less has 4 investors. Key investors include Lloyds Bank, Proventus, BGF, and JD Gyms.

The valuation of Xercise4less is $6.4B as of Aug 2013.

Xercise4less operates through Wright Leisure Limited.

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