About Xercise4less
Xercise4less is a Healthcare company based in Rochford (United Kingdom) founded in 2009, and was acquired by JD Gyms in July 2020. Budget fitness chain. Xercise4less has raised $86.49 million across 6 funding rounds from investors including Lloyds Bank, Proventus and BGF. The company has 688 employees. Xercise4less was last valued at $6.4 billion in August 2013. Its chief executive, as recorded, is Peter William Wright. Xercise4less offers products and services including Gym Membership and Fitness Classes. Its focus areas include Fitness and Wellness Chains and Physical Fitness. Its legal entity is WRIGHT LEISURE LIMITED. Its competitors include PureGym, The Gym Group and Ultimate Performance; 2 of its 3 listed competitors have raised funding.
Company details
Xercise4Less was founded in 2009 and is headquartered in Rochford, United Kingdom. Operations are focused on the fitness sector, with a network of budget gyms providing access to equipment and classes at reduced membership fees. Personal training services are available for objectives such as weight loss, muscle gain, sports-specific conditioning, toning, and health improvement. Expansion plans include over 100 centers throughout the UK.
- Headquarters Rochford, United Kingdom
- Employees 688
- Stage Acquired
- SectorsHealthcare
- Website category Health · Nutrition Diets and Fitness
- Website xercise4less.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by JD Gyms (Jul 2020)
- Legal Name Wright Leisure Limited
- Date of Incorporation 28 Mar, 2022
- Jurisdiction ORMSKIRK, ENGLAND
- Annual Revenue$53.4 M (USD)10as on Dec 31, 2018
- Net Profit-$13.99 M (USD)-21as on Dec 31, 2018
- Total Equity Funding$86.49M (USD)
in 6 rounds
- Latest Funding Round$56.86M (USD), Series C
May 2018
- InvestorsLloyds Bank
& 3 more
- Employee Count688
- Acquired byJD Gyms
(Jul 2020)
Products & Services of Xercise4less
Xercise4less offers a comprehensive portfolio of products and services, including Gym Membership and Fitness Classes.
Provides access to facilities and classes for monthly fee starting at £19.99.
Offers over 100 classes monthly for various fitness levels and routines.
Funding Insights of Xercise4less
Xercise4less has successfully raised a total of $86.49M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $56.86 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $86.49M
- Total Rounds 6
- Last Round Series C β $56.86M
- First Round $7.79M
(Aug 2013)
- Investors Count 3
All 6 funding rounds of Xercise4less with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Valuation | Stage |
|---|---|---|
| Aug 2013 | $6.4B | β’β’β’β’β’β’β’β’ |
Last known valuation $6.4B (Aug 2013). 4 investors in total: 4 institutional.
Investors in Xercise4less
Xercise4less has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Lloyds Bank, Proventus and BGF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A family office is operated across Nordic and European regions. | proventus.se | Stockholm, Sweden | ||
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
Commercial banking services are provided to retail and business clients. | 1765 | lloydsbank.com | London, United Kingdom | |
Fitness gym chain offering classes and memberships in multiple locations. | 2014 | jdgyms.co.uk | Wigan, United Kingdom |
Investor details for Xercise4less
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People of Xercise4less
37 people are tracked at Xercise4less (11 in leadership, 26 in team); the tracked headcount is 688.
| Name | Role | Group |
|---|---|---|
Peter Ashley Boddy | ex-Non Executive Chairman | Leadership |
Peter William Wright | CEO | Leadership |
Christopher James Storr | Director | Leadership |
Helen Louise Gauden | CFO | Leadership |
Stuart James Perrin | ex-COO | Leadership |
Chris Vanderpijpen | General Manager | Leadership |
Kelly McNeillie | General Manager | Leadership |
Brett Clarke | General Manager | Leadership |
Peter Wright | Chief Executive Officer | Leadership |
Joanne Hammersmythe | General Manager | Leadership |
Paula Bullion | General Manager | Leadership |
Richard Matich | Personal Trainer | Team |
Sheena Whiteley | Fitness Instructor | Team |
Edmore Moyo | Personal Trainer Level 3 | Team |
Samantha Webster | Retention Manager | Team |
Hussien Jetha | Les Mills Freelance Instructor | Team |
Zena Murphy | Retention Advisor | Team |
Viking Trader | Personal Trainer | Team |
Tracey Heaton | Sales Manager | Team |
Aaron Stephenson | Membership Consultant | Team |
17 more people are available in the full profile.
Complete people profiles for Xercise4less
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Xercise4less
5 dated milestones of Xercise4less across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Xercise4less is founded.
- Funding First funding round of $7.8M.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series C, of $56.9M.
- Exit Acquired by JD Gyms.
Competitors of Xercise4less
Xercise4less has 3 listed competitors in our database, 2 of them funded. They include PureGym, The Gym Group and Ultimate Performance.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| puregym.com | 2009 | Leeds, United Kingdom | $412.36M | 3,247 | Chain of fitness centers | |
| thegymgroup.com | 2009 | Guildford, United Kingdom | 54 | Chain of fitness clubs | ||
| ultimateperformance.com | 2009 | London, United Kingdom | $10M | A chain of physical fitness centers is operated internationally. |
Detailed competitors of Xercise4less
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Web traffic of Xercise4less
The website of Xercise4less (xercise4less.co.uk) receives about 3.7K visits a month and ranks #5,507,743 among all websites worldwide, #11,084 in Nutrition Diets and Fitness.
- Monthly visits3.7K
▲ 14.6% vs previous month
- Unique visitors1.6K
per month
- Global rank#5,507,743
among all websites
- Category rank#11,084
Health · Nutrition Diets and Fitness
- Bounce rate75%
- Pages per visit1.5
- Average visit17 sec
- DevicesDesktop 13% Β· Mobile 87%
Websites whose visitors overlap most with Xercise4less. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
absolutely-fitness.co.uk | absolutely-fitness.co.uk | 100% | #1,642,385 | β | |
fitnessflex.org.uk | fitnessflex.org.uk | 92% | β | ||
| totalfitness.co.uk | 86% | 91.6K | #432,929 | View details | |
| fitness4less.co.uk | 30% | #825,878 | View details | ||
| facebook.com | 29% | 12.1B | #3 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 6 similar websites and full traffic analytics for Xercise4less
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Verified entity values are shown only after access is granted.
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Related news about Xercise4less
Complete news archive for Xercise4less
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Frequently Asked Questions about Xercise4less
Xercise4less was founded in 2009 and raised its 1st funding round 4 years after it was founded.
Xercise4less is headquartered in Rochford, United Kingdom. It is registered at Rochford, Essex, United Kingdom.
Peter William Wright is the CEO of Xercise4less, as recorded in our data.
Xercise4less is a funded company, having raised a total of $86.49M across 6 funding rounds to date. The company's 1st funding round was a Series A of $7.79M, raised on Aug 2013.
Xercise4less has 688 employees.
Annual revenue of Xercise4less is $53.4M as on Dec 31, 2018.
Xercise4Less was founded in 2009 and is headquartered in Rochford, United Kingdom. Operations are focused on the fitness sector, with a network of budget gyms providing access to equipment and classes at reduced membership fees. Personal training services are available for objectives such as weight loss, muscle gain, sports-specific conditioning, toning, and health improvement. Expansion plans include over 100 centers throughout the UK.
Xercise4less's top competitors include PureGym, The Gym Group and Ultimate Performance.
Xercise4less offers Gym Membership and Fitness Classes.
Xercise4less has 4 investors. Key investors include Lloyds Bank, Proventus, BGF, and JD Gyms.
The valuation of Xercise4less is $6.4B as of Aug 2013.
Xercise4less operates through Wright Leisure Limited.

