About Ultimate Performance
Ultimate Performance is a Healthcare company based in London (United Kingdom) founded in 2009 by Nick Mitchell. A chain of physical fitness centers is operated internationally. Ultimate Performance has raised $10 million across 3 funding rounds from investors including Gov.uk, Inflexion and Cassia Investments. Its website ultimateperformance.com draws about 232 thousand monthly visits. Its focus areas include Fitness and Wellness Chains and Physical Fitness. Its competitors include PureGym, The Gym Group and Xercise4less; 2 of its 3 listed competitors have raised funding.
Company details
Ultimate Performance was established in 2009 in London, United Kingdom, by founder Nick Mitchell. The company functions within the physical fitness sector, managing a network of centers that offer personalized training services. Operations emphasize structured fitness programs for clients seeking performance improvements. Locations are maintained primarily in the UK, with extensions to other regions, supporting a model centered on professional gym facilities and expert guidance.
- Headquarters London, United Kingdom
- Founders Nick Mitchell
- SectorsHealthcare
- Website category Health · Nutrition Diets and Fitness
- Website ultimateperformance.com
- Social LinkedIn X Facebook
- Total Equity Funding$10M (USD)
in 3 rounds
- InvestorsGov.uk
& 2 more
Funding Insights of Ultimate Performance
Ultimate Performance has successfully raised a total of $10M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 3
- First Round $10M
(Oct 2016)
- Investors Count 3
All 3 funding rounds of Ultimate Performance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2024 | Seed | – | – | ||
| Apr 2020 | $76,213 | Grant | – | – | |
| Oct 2016 | $10M | Series A | – | Cassia Investments | – |
3 investors in total: 3 institutional.
Investors in Ultimate Performance
Ultimate Performance has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Gov.uk, Inflexion and Cassia Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Inflexion is engaged in mid-market private equity investments across Europe. | 1999 | inflexion.com | London, United Kingdom | |
| cassiainvestments.com | ||||
Online government services and information are provided to users. | 1707 | gov.uk | London, United Kingdom |
Investor details for Ultimate Performance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Ultimate Performance
1 people are tracked at Ultimate Performance (1 in leadership).
| Name | Role | Group |
|---|---|---|
Nick Mitchell | Founder | Leadership |
Complete people profiles for Ultimate Performance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Ultimate Performance
3 dated milestones of Ultimate Performance across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Ultimate Performance is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Seed,.
Competitors of Ultimate Performance
Ultimate Performance has 3 listed competitors in our database, 2 of them funded. They include PureGym, The Gym Group and Xercise4less.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| puregym.com | 2009 | Leeds, United Kingdom | $412.36M | 3,247 | Chain of fitness centers | |
| thegymgroup.com | 2009 | Guildford, United Kingdom | 54 | Chain of fitness clubs | ||
| xercise4less.co.uk | 2009 | Rochford, United Kingdom | $86.49M | 688 | Budget fitness chain |
Detailed competitors of Ultimate Performance
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Ultimate Performance
The website of Ultimate Performance (ultimateperformance.com) receives about 231.8K visits a month and ranks #190,603 among all websites worldwide, #6,140 in Nutrition Diets and Fitness.
- Monthly visits231.8K
▲ 15.1% vs previous month
- Unique visitors95K
per month
- Global rank#190,603
among all websites
- Category rank#6,140
Health · Nutrition Diets and Fitness
- Bounce rate47%
- Pages per visit3.2
- Average visit2 min 29 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Ultimate Performance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kubexfitness.com | kubexfitness.com | 100% | #728,326 | – | |
bradnewtonfitness.com | bradnewtonfitness.com | 99% | #762,635 | – | |
mennohenselmans.com | mennohenselmans.com | 98% | #164,402 | – | |
rippedbody.com | rippedbody.com | 98% | #243,054 | – | |
| builtlean.com | 95% | 54.9K | #755,012 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ultimate Performance
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Ultimate Performance
Complete news archive for Ultimate Performance
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Frequently Asked Questions about Ultimate Performance
Ultimate Performance was founded in 2009 and raised its 1st funding round 7 years after it was founded.
Ultimate Performance is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Ultimate Performance is a funded company, having raised a total of $10M across 3 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Oct 2016.
Ultimate Performance was established in 2009 in London, United Kingdom, by founder Nick Mitchell. The company functions within the physical fitness sector, managing a network of centers that offer personalized training services. Operations emphasize structured fitness programs for clients seeking performance improvements. Locations are maintained primarily in the UK, with extensions to other regions, supporting a model centered on professional gym facilities and expert guidance.
Ultimate Performance's top competitors include PureGym, The Gym Group and Xercise4less.
The website of Ultimate Performance receives about 232 thousand visits a month and ranks #190,603 among all websites worldwide.