About Purple Carrot
Purple Carrot is a Healthcare company based in Boston (United States) founded in 2014, and was acquired by Oisix ra daichi in May 2019. Plant-based meal kits are delivered via an online platform. It operates in the Healthcare, Consumer, and Retail sectors. Purple Carrot has raised $8.8 million across 4 funding rounds from investors including Oisix ra daichi, Fresh Del Monte and Windsail Capital Group. The company has 74 employees. Its website purplecarrot.com draws about 416 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Food Tech, Novel Foods and Food Products. Its legal entity is THREE LIMES INC. Its competitors include Blue Apron, Home Chef and Green Chef; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2014 in Boston, United States, Purple Carrot operates in the plant-based food delivery sector. Meal kits containing pre-measured organic or locally sourced, non-GMO ingredients are ordered online by suburban families and busy professionals. Step-by-step recipes, curated from chefs and cookbook authors, accompany the kits. Shipments are handled through FedEx to ensure timely delivery.
- Headquarters Boston, United States
- Employees 74
- Stage Acquired
- SectorsHealthcareConsumer Retail
- Website category Food and Drink
- Email••••••••
- Phone•••• ••••
- Website purplecarrot.com
- Social LinkedIn X Facebook
- Acquired by Oisix ra daichi (May 2019)
- Legal Name Three Limes Inc
- Total Equity Funding$8.8M (USD)
in 4 rounds
- Latest Funding Round$4M (USD), Series A
May 2018
- InvestorsOisix ra daichi
& 5 more
- Employee Count74
- Acquired byOisix ra daichi
(May 2019)
Funding Insights of Purple Carrot
Purple Carrot has successfully raised a total of $8.8M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.8M
- Total Rounds 4
- Last Round Series A — $4M
- First Round $3.8M
(Jun 2015)
- Investors Count 5
All 4 funding rounds of Purple Carrot with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2018 | $4M | Series A | – | – | |
| May 2016 | $5M | Debt – Conventional | – | – | |
| Aug 2015 | $1M | Angel Round | – | – | – |
| Jun 2015 | $3.8M | Seed | – | New Crop Capital, Stray Dog Capital | – |
6 investors in total: 5 institutional and 1 angel.
Investors in Purple Carrot
Purple Carrot has secured backing from 6 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Oisix ra daichi, Fresh Del Monte and Windsail Capital Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| windsailcapital.com | ||||
Seed & Early stage tech-focused VC firm funding companies in the US | newcropcapital.com | Washington, Dc, United States | ||
Early-stage US life sciences and tech firms are funded. | straydogcapital.com | Leawood, United States | ||
Producer and processor of fruit & vegetable juices | 1886 | freshdelmonte.com | Coral Gables, United States | |
Organic and cultivated agricultural products are delivered via subscription platform. | 2000 | oisixradaichi.co.jp | Tokyo, Japan | |
MB Mario Batali | unknown_967f3e1ae8c841f29 |
Investor details for Purple Carrot
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- Round participation
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People of Purple Carrot
28 people are tracked at Purple Carrot (6 in leadership, 22 in team); the tracked headcount is 74.
| Name | Role | Group |
|---|---|---|
Renee (Hudon) Gabbett | Culinary Director | Leadership |
Courtney Markham | Director Of Product Management And Product Design | Leadership |
Genevieve Barba | Senior People & Talent Business Partner | Leadership |
Shannon Berens | Associate Director, People | Leadership |
Nick Abstoss | Vice President Of Product Management, Engineering, And Supply Chain | Leadership |
Stacie Moore | Senior Director, Growth Marketing | Leadership |
Alli Hobbs | Senior Data Manager | Team |
Christopher Robinson | Financial Planning And Analysis Manager | Team |
Casey Reyes | Accounting Specialist | Team |
Alex Giampapa | Customer Experience Team Lead | Team |
James LaVigne | Recipe Developer | Team |
Nicole Matonis | SVP, People | Team |
Benjamin Sadok | Associate Product Manager | Team |
Ashley Digiantommaso | Project Manager, Marketing Ops & Creative | Team |
Michelle Boule | Visual Content Manager | Team |
Sarah Wilson | Affiliate Marketing Manager | Team |
Rachel Rees | Sr. Manager of Customer Experience | Team |
Moira Gattoni | Sr. People Operations Specialist | Team |
Peter Cullen | Fulfillment Manager | Team |
Kate Oliveira | Purchasing Manager | Team |
8 more people are available in the full profile.
Complete people profiles for Purple Carrot
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Purple Carrot
4 dated milestones of Purple Carrot across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Purple Carrot is founded.
- Funding First funding round of $3.8M.
- Funding Latest funding round, Series A, of $4.0M.
- Exit Acquired by Oisix ra daichi.
Competitors of Purple Carrot
Purple Carrot has 3 listed competitors in our database, 3 of them funded. They include Blue Apron, Home Chef and Green Chef.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| blueapron.com | 2012 | New York, United States | $193.8M | 2,002 | Subscription-based meal kits with pre-measured ingredients are delivered weekly. | |
| homechef.com | 2013 | Chicago, United States | $55.75M | 2,234 | Platform offering recipe meal kit delivery services | |
| greenchef.com | 2014 | Boulder, United States | $15.5M | Organic meal kits are delivered through subscription service. |
Detailed competitors of Purple Carrot
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Purple Carrot
The website of Purple Carrot (purplecarrot.com) receives about 415.9K visits a month and ranks #139,070 among all websites worldwide, #4,340 in Food and Drink.
- Monthly visits415.9K
▲ 74.1% vs previous month
- Unique visitors112.7K
per month
- Global rank#139,070
among all websites
- Category rank#4,340
Food and Drink · Food and Drink
- Bounce rate39%
- Pages per visit5.4
- Average visit3 min 25 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Purple Carrot. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| greenchef.com | 100% | 1.6M | #67,619 | View details | |
| hungryroot.com | 88% | 7.3M | #15,069 | View details | |
| hellofresh.com | 79% | 12.1M | #9,186 | View details | |
| homechef.com | 74% | 3.5M | #20,859 | View details | |
| factor75.com | 72% | 10.1M | #9,141 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Purple Carrot
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- 40 similar websites
- Audience overlap
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Top companies in Nutraceutical & Food-as-Medicine Platforms
3 companies that operate in the same segment as Purple Carrot (Nutraceutical & Food-as-Medicine Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | 910 | ||
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 15 M | |||
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M |
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Related news about Purple Carrot
Complete news archive for Purple Carrot
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Frequently Asked Questions about Purple Carrot
Purple Carrot was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Purple Carrot is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Purple Carrot is a funded company, having raised a total of $8.8M across 4 funding rounds to date. The company's 1st funding round was a Seed of $3.8M, raised on Jun 2015.
Purple Carrot has 74 employees.
Founded in 2014 in Boston, United States, Purple Carrot operates in the plant-based food delivery sector. Meal kits containing pre-measured organic or locally sourced, non-GMO ingredients are ordered online by suburban families and busy professionals. Step-by-step recipes, curated from chefs and cookbook authors, accompany the kits. Shipments are handled through FedEx to ensure timely delivery.
Purple Carrot's top competitors include Blue Apron, Home Chef and Green Chef.
Purple Carrot has 6 investors. Key investors include Oisix ra daichi, Fresh Del Monte, Windsail Capital Group, New Crop Capital, and Stray Dog Capital.
Purple Carrot operates through Three Limes Inc.
Yes. Purple Carrot was acquired by Oisix ra daichi in May 2019.
The website of Purple Carrot receives about 416 thousand visits a month and ranks #139,070 among all websites worldwide.