Purple Carrot

Boston, United States Founded: 2014 • Age: 12 yrs Acquired By Oisix ra daichi
Plant-based meal kits are delivered via an online platform.
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About Purple Carrot

Purple Carrot is a company based in Boston (United States) founded in 2014 was acquired by Oisix ra daichi in May 2019.. Purple Carrot has raised $8.8 million across 4 funding rounds from investors including Oisix ra daichi, Fresh Del Monte and Windsail Capital Group. The company has 74 employees as of December 31, 2022. Purple Carrot operates in a competitive market with competitors including HelloFresh, Blue Apron, Marley Spoon, Home Chef and Green Chef, among others.

  • Headquarter Boston, United States
  • Employees 74 as on 31 Dec, 2022
  • Sectors
    Healthcare
    Consumer Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Three Limes Inc
Operational Areas
Healthcare → Nutrition, Wellness & Lifestyle Health
Consumer → Food, Beverage & Nutrition
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $8.8 M (USD)

    in 4 rounds

  • Latest Funding Round
    $4 M (USD), Series A

    May 07, 2018

  • Investors
  • Employee Count
    74

    as on Dec 31, 2022

  • Acquired by
    Oisix ra daichi

    (May 22, 2019)

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People of Purple Carrot
Headcount 50-200
Employee Profiles 32
Employee Profiles
People
Alli Hobbs
Senior Data Manager
People
Renee (Hudon) Gabbett
Culinary Director
People
Courtney Markham
Director Of Product Management And Product Design
People
Christopher Robinson
Financial Planning And Analysis Manager

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Funding Insights of Purple Carrot

Purple Carrot has successfully raised a total of $8.8M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $4.0M
  • First Round

    (01 Jun 2015)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2018 Amount Series A - Purple Carrot Valuation

investors

May, 2016 Amount Debt – Conventional - Purple Carrot Valuation

investors

Aug, 2015 Amount Angel Round - Purple Carrot Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Purple Carrot

Purple Carrot has secured backing from 6 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Oisix ra daichi, Fresh Del Monte and Windsail Capital Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Seed & Early stage tech-focused VC firm funding companies in the US
Founded Year Domain Location
Early-stage US life sciences and tech firms are funded.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Purple Carrot

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Purple Carrot

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Purple Carrot Comparisons

Employees
+
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Competitors of Purple Carrot

Purple Carrot operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HelloFresh, Blue Apron, Marley Spoon, Home Chef and Green Chef, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Meal recipe kits are delivered through a weekly subscription service.
domain founded_year HQ Location
Subscription-based meal kits with pre-measured ingredients are delivered weekly.
domain founded_year HQ Location
Internet first brand for meal kits
domain founded_year HQ Location
Platform offering recipe meal kit delivery services
domain founded_year HQ Location
Organic meal kits are delivered through subscription service.
domain founded_year HQ Location
Pre-measured ingredients are delivered via an online subscription recipe box.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Purple Carrot

Frequently Asked Questions about Purple Carrot

When was Purple Carrot founded?

Purple Carrot was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Where is Purple Carrot located?

Purple Carrot is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.

Is Purple Carrot a funded company?

Purple Carrot is a funded company, having raised a total of $8.8M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $1M, raised on Jun 01, 2015.

How many employees does Purple Carrot have?

As of Dec 31, 2022, the latest employee count at Purple Carrot is 74.

What does Purple Carrot do?

Founded in 2014 in Boston, United States, Purple Carrot operates in the plant-based food delivery sector. Meal kits containing pre-measured organic or locally sourced, non-GMO ingredients are ordered online by suburban families and busy professionals. Step-by-step recipes, curated from chefs and cookbook authors, accompany the kits. Shipments are handled through FedEx to ensure timely delivery.

Who are the top competitors of Purple Carrot?

Purple Carrot's top competitors include HelloFresh, Blue Apron and Home Chef.

Who are Purple Carrot's investors?

Purple Carrot has 6 investors. Key investors include Oisix ra daichi, Fresh Del Monte, Windsail Capital Group, New Crop Capital, and Stray Dog Capital.

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