About Raptive
Raptive is a Business Services company based in New York (United States) founded in 2006 by Andrew Shue and Michael Sanchez. Branding and market research services are provided to businesses. Raptive has raised $17 million across 2 funding rounds from investors including Highland Capital Partners. Raptive has completed 3 acquisitions, including AdThrive, Slickstream and Topic. Its chief executive, as recorded, is Michael Sanchez. Its website raptive.com draws about 315 thousand monthly visits. Raptive offers products and services including Ad Management Service and Business Solutions Platform. Its focus areas include Marketing Services and Full Service Marketing Agency. Its competitors include Townsquare Media, Tinuiti and Prophet; 3 of its 3 listed competitors have raised funding.
Company details
Raptive was founded in 2006 and is headquartered in New York, United States. Operations focus on the marketing sector, where branding strategies and market research are delivered to clients. Services include analysis of consumer trends and development of brand identities. Co-founders Andrew Shue and Michael Sanchez lead the firm, which serves various industries from its U.S. base.
- Headquarters New York, United States
- Founders Andrew Shue, Michael Sanchez
- SectorsBusiness Services
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website raptive.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$17M (USD)
in 2 rounds
- Latest Funding Round$12M (USD), Series B
Mar 2008
- Investors
- Investments & AcquisitionsAdThrive
& 2 more
Products & Services of Raptive
Raptive offers a comprehensive portfolio of products and services, including Ad Management Service and Business Solutions Platform.
Platform for managing ads and increasing creator earnings.
Tools to accelerate ad revenue and support publishing portfolios.
Funding Insights of Raptive
Raptive has successfully raised a total of $17M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in March 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17M
- Total Rounds 2
- Last Round Series B — $12M
- First Round $5M
(Aug 2007)
- Investors Count 1
All 2 funding rounds of Raptive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2008 | $12M | Series B | – | – | |
| Aug 2007 | $5M | Series A | – | – |
1 investors in total: 1 institutional.
Investors in Raptive
Raptive has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Highland Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment and entrepreneur support services. | hcp.com |
Investor details for Raptive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Raptive
130 people are tracked at Raptive (51 in leadership, 79 in team).
| Name | Role | Group |
|---|---|---|
Andrew Shue | Co-Founder | Leadership |
Michael Sanchez | Co-Founder & CEO | Leadership |
Mike Dalton | Sales Director, Programmatic | Retail & Travel | Leadership |
Samantha Cohen | Sales Director | Leadership |
Madeline Terrell | Director, Sales | Leadership |
Maria Laura Barreiro | Head Of Marketing | Leadership |
Becca Clark | VP, Creator Partnerships Management | Leadership |
Emma Smits | Sr. Director, Sales Innovation & Marketing | Leadership |
Carrie N | Director Of Marketing Operations | Leadership |
Jess Holzberg Robinson | Sales Director | Leadership |
Tara Casterella | Programmatic Sales Director | Leadership |
Lexi Werner | Sales Director | Leadership |
MaryRay Lombardo | Senior Vice President Of Advertising Partnerships | Leadership |
Iana Feliciano | Senior Director, Programmatic Advertising | Leadership |
Marie King | Senior Director, Sales Strategy And Insights | Leadership |
Marla Newman | Executive Vice President of Sales | Leadership |
Paul Bannister | Chief Strategy Officer | Leadership |
Cindy Stadtmauer | Creative Director | Leadership |
Emily Burt | Chief Customer Officer | Leadership |
Hal R | VP, Product | Leadership |
110 more people are available in the full profile.
Complete people profiles for Raptive
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Raptive
Raptive has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AdThrive, Slickstream and Topic.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Software is offered by Slickstream to enhance website visitor engagement. | slickstream.com | Palo Alto, United States | 2017 | Aug 2022 | •••• | |
SEO content optimization is enabled via a cloud-based platform. | usetopic.com | San Francisco, United States | 2019 | Sep 2021 | •••• | |
Ad optimization tools for bloggers are provided by AdThrive. | adthrive.com | Colorado Springs, United States | 2012 | Sep 2016 | •••• |
Complete acquisition details for Raptive
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Raptive
6 dated milestones of Raptive across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Raptive is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series B, of $12.0M.
- Acquisition Acquires AdThrive.
- Acquisition Acquires Topic.
- Acquisition Acquires Slickstream.
Competitors of Raptive
Raptive has 3 listed competitors in our database, 3 of them funded. They include Townsquare Media, Tinuiti and Prophet.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | Brand and marketing consulting solutions provider |
Detailed competitors of Raptive
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
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Web traffic of Raptive
The website of Raptive (raptive.com) receives about 315.4K visits a month and ranks #126,427 among all websites worldwide, #3,330 in Online Marketing.
- Monthly visits315.4K
▼ 9.9% vs previous month
- Unique visitors118.2K
per month
- Global rank#126,427
among all websites
- Category rank#3,330
Business and Consumer Services · Online Marketing
- Bounce rate56%
- Pages per visit3.2
- Average visit59 sec
- DevicesDesktop 67% · Mobile 33%
Websites whose visitors overlap most with Raptive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| semrush.com | 100% | 11.5M | #4,220 | View details | |
sheknowsseo.co | sheknowsseo.co | 81% | #1,206,458 | – | |
| publift.com | 81% | 195.3K | #255,238 | View details | |
| comscore.com | 81% | 177.1K | #224,735 | View details | |
| snigel.com | 81% | 31.7K | #1,815,380 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Raptive
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Raptive (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Raptive
Complete news archive for Raptive
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- Full article archive
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Frequently Asked Questions about Raptive
Raptive was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Raptive is headquartered in New York, United States. It is registered at New York, New York, United States.
Michael Sanchez is the CEO of Raptive, as recorded in our data. They have also founded this company.
Raptive is a funded company, having raised a total of $17M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Aug 2007.
Raptive was founded in 2006 and is headquartered in New York, United States. Operations focus on the marketing sector, where branding strategies and market research are delivered to clients. Services include analysis of consumer trends and development of brand identities. Co-founders Andrew Shue and Michael Sanchez lead the firm, which serves various industries from its U.S. base.
Raptive's top competitors include Townsquare Media, Tinuiti and Prophet.
Raptive offers Ad Management Service and Business Solutions Platform.
Raptive has made 3 acquisitions, including AdThrive, Slickstream, and Topic.
Raptive has 1 investor. Key investors include Highland Capital Partners.
The website of Raptive receives about 315 thousand visits a month and ranks #126,427 among all websites worldwide.