About Rebag
Rebag is a Retail company based in New York (United States) founded in 2013. Pre-owned luxury handbags are traded via an online marketplace. Rebag has raised $105.95 million across 10 funding rounds from investors including FJ Labs, Trinity Cap and Novator Partners. The company has 129 employees. Its website rebag.com draws about 1.6 million monthly visits. Rebag offers products and services including Designer Bags, Watches, Jewelry, and Apparel. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its competitors include The RealReal, Tradesy and Stadium Goods; 3 of its 3 listed competitors have raised funding.
Company details
Rebag was established in 2013 in New York, United States, as a marketplace focused on pre-owned luxury handbags. Brands such as Gucci, Chanel, Jimmy Choo, Louis Vuitton, Dolce Gabbana, Ralph Lauren, and Versace are featured. Operations include sales through an online platform, physical stores, and a mobile app, serving the resale sector of the fashion industry.
- Total Equity Funding$105.95M (USD)
in 10 rounds
- Latest Funding Round$33M (USD), Series E
Dec 2021
- InvestorsFJ Labs
& 10 more
- Employee Count129
Products & Services of Rebag
Rebag offers a comprehensive portfolio of products and services, including Designer Bags, Watches, Jewelry, and Apparel.
Platform for buying and selling pre-owned designer bags from various brands.
Service to trade luxury watches and accessories online.
Online marketplace for purchasing and selling designer jewelry items.
Platform for exchanging pre-owned designer apparel and shoes.
Funding Insights of Rebag
Rebag has successfully raised a total of $105.95M across 10 strategic funding rounds. The most recent funding activity was a Series E round of $33 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $105.95M
- Total Rounds 10
- Last Round Series E — $33M
- First Round $800,000
(Jul 2014)
- Investors Count 11
All 10 funding rounds of Rebag with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $33M | Series E | – | Novator Partners | |
| May 2020 | $15.38M | Series D | – | Novator Partners | |
| Feb 2019 | $25M | Series C | – | Novator Partners | |
| Jul 2017 | $15.45M | Series B | – | Novator Partners, General Catalyst | |
| Jun 2017 | Series A | – | – | ||
| Jun 2016 | Debt – Conventional | – | – | ||
| May 2016 | $12.33M | Series A | – | – | |
| Nov 2015 | Debt – Conventional | – | – | – | |
| Aug 2015 | $4M | Seed | – | General Catalyst | |
| Jul 2014 | $800,000 | Seed | – | – | – |
11 investors in total: 11 institutional.
Investors in Rebag
Rebag has secured backing from 11 investors, including venture fund investors. Prominent investors backing the company include FJ Labs, Trinity Cap and Novator Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments in Europe are managed by Novator Partners. | novator.co.uk | London, United Kingdom | ||
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Venture capital is invested in various sectors by Crosslink Capital. | crosslinkcapital.com | San Francisco, United States | ||
PE firm focused on investing in multiple assets | kloofcapital.com | New York, United States | ||
Stage-Agnostic tech & offline focused VC Firm investing in Europe, Israel and the US | u-start.biz | Lugano, Switzerland | ||
Seed-stage investments are made across software, internet, and IT sectors. | bigsurventures.vc | Madrid, Spain | ||
Seed & Early stage VC & Accelerator firm investing in Germany & the US | german-ventures.com | Munich, Germany | ||
Venture debt and equipment financing are provided to growth-stage companies. | 2008 | trinitycap.com | Phoenix, United States | |
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States |
Investor details for Rebag
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Rebag
43 people are tracked at Rebag (17 in leadership, 26 in team); the tracked headcount is 129.
| Name | Role | Group |
|---|---|---|
Kelly Sutherland | Director Of Brand | Leadership |
Geronimo Chala | Chief Client Officer | Leadership |
Elizabeth Trongone Layne | Chief Marketing Officer | Leadership |
Olivier Hepner | Chief Product And Technology Officer | Leadership |
Allison Greenwell Affinito | Chief Merchandising Officer | Leadership |
Sarah Montgomery | Director Of Growth | Leadership |
Ina Kempton Schooler | Director of Private Client Services | Leadership |
Michelle Zhao, CFA | Chief of Staff | Leadership |
Ruchi Birdi | Chief Operations Officer | Leadership |
Richard Soto | Director Of Business Development | Leadership |
Peng Peng | Business Development Director | Leadership |
Dana Sy | Head Buyer | Leadership |
Charles Gorra | Founder & CEO | Leadership |
Allyson Bahremand | Senior Director Of Digital Experience | Leadership |
Devyn S. | Director | Leadership |
Gabriel Martinez | Store Director | Leadership |
Alison Friedman | Stylist Partner | Leadership |
Nils Markus Ekman | Business Development | Team |
Anthony James Okoye | Partnerships Specialist | Team |
Leonardo Valencia | Senior Product Manager | Team |
23 more people are available in the full profile.
Complete people profiles for Rebag
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Rebag
3 dated milestones of Rebag across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Rebag is founded.
- Funding First funding round of $800K.
- Funding Latest funding round, Series E, of $33.0M.
Competitors of Rebag
Rebag has 3 listed competitors in our database, 3 of them funded. They include The RealReal, Tradesy and Stadium Goods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| therealreal.com | 2011 | Tiburon, United States | $287.97M | 3,211 | Luxury fashion is resold via an online consignment platform. | |
| tradesy.com | 2012 | Santa Monica, United States | $146.71M | Designer clothing is bought and sold through peer-to-peer online marketplace. | ||
| stadiumgoods.com | 2015 | New York, United States | $4.6M | 232 | Pre-owned premium sneakers and apparel are consigned and sold. |
Detailed competitors of Rebag
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Rebag
The website of Rebag (rebag.com) receives about 1.6M visits a month and ranks #31,837 among all websites worldwide, #1,524 in Fashion and Apparel.
- Monthly visits1.6M
▲ 7.8% vs previous month
- Unique visitors782K
per month
- Global rank#31,837
among all websites
- Category rank#1,524
Lifestyle · Fashion and Apparel
- Bounce rate49%
- Pages per visit4.3
- Average visit1 min 53 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Rebag. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fashionphile.com | 100% | 3.5M | #16,929 | View details | |
| jolicloset.com | 70% | 608.1K | #84,200 | View details | |
| farfetch.com | 68% | 27.8M | #1,639 | View details | |
| whatgoesaroundnyc.com | 68% | 307K | #111,493 | View details | |
| hermes.com | 67% | 10.3M | #4,051 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rebag
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Rebag (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Rebag
Complete news archive for Rebag
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Rebag
Rebag was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Rebag is headquartered in New York, United States. It is registered at New York, New York, United States.
Rebag is a funded company, having raised a total of $105.95M across 10 funding rounds to date. The company's 1st funding round was a Seed of $800K, raised on Jul 2014.
Rebag has 129 employees.
Rebag was established in 2013 in New York, United States, as a marketplace focused on pre-owned luxury handbags. Brands such as Gucci, Chanel, Jimmy Choo, Louis Vuitton, Dolce Gabbana, Ralph Lauren, and Versace are featured. Operations include sales through an online platform, physical stores, and a mobile app, serving the resale sector of the fashion industry.
Rebag's top competitors include The RealReal, Stadium Goods and Tradesy.
Rebag offers Designer Bags, Watches, Jewelry, and Apparel.
Rebag has 11 investors. Key investors include FJ Labs, Trinity Cap, Novator Partners, General Catalyst, and Crosslink Capital.
The website of Rebag receives about 1.6 million visits a month and ranks #31,837 among all websites worldwide.