About Rebel Athletic
Rebel Athletic is a Retail company based in Dallas (United States) founded in 2012 by Karen Noseff Aldridge. Internet-first brand of fashion products. Its website rebelathletic.com draws about 45 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include Nasty Gal, Stella & Dot and PRETTYLITTLETHING; 2 of its 3 listed competitors have raised funding.
Company details
Rebel Athletic was established in 2012 in Dallas, United States, as an internet-first brand within the fashion sector. A range of products, including t-shirts, jackets, hoodies, cosmetics, shoes, jewelry, and fashion accessories, is offered through its online platform. Operations focus on direct-to-consumer sales, with a primary emphasis on items designed for women. The company maintains its headquarters in the United States.
- Investors
Apps and channels of Rebel Athletic
its YouTube channel Rebel Athletic has 4.69K subscribers and 30 videos.
Videos from Rebel Athletic
The most watched videos on Rebel Athletic's YouTube channel, Rebel Athletic (4.69K subscribers). Click a video to play it here.
More on Rebel Athletic.
Funding Insights of Rebel Athletic
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Rebel Athletic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | Private Equity Round | – | – |
1 investors in total: 1 institutional.
Investors in Rebel Athletic
Rebel Athletic has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Main Post Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment partnerships are offered to consumer industry businesses. | mainpostpartners.com | San Francisco, United States |
Investor details for Rebel Athletic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Rebel Athletic
62 people are tracked at Rebel Athletic (20 in leadership, 42 in team).
| Name | Role | Group |
|---|---|---|
Karen Noseff Aldridge | Founder & President | Leadership |
Gordon Steinecke | Chief Design Officer | Leadership |
Anna Gmurowska | Vice President Of Design | Leadership |
Kimberly Topping | Regional Territory Director & Director of Territory Leaders | Leadership |
Mallory Brown | Southeast Regional Director | Leadership |
Abby Hoeffner | Chief Marketing Officer | Leadership |
Frank Dong, CPA | CFO | Leadership |
Kate Champion | Regional Territory Director | Leadership |
Jeremy Mitchell | Vice President of Human Resources | Leadership |
SABRINA MITCHELL | Vice President, Retail Brand Development | Leadership |
Natasha Tolley | Creative Design Director- Wholesale | Leadership |
Lesley Mack | Managing Director of Marketing | Leadership |
Maria Lombardo | Director of Retail Development | Leadership |
Christy Arnett | Regional Territory Director | Leadership |
Candace Heckman | Executive Director Of Business Development | Leadership |
Ruth Hosier | Director Of Corporate Sales | Leadership |
Melissa Morrison | Western USA Sales Director | Leadership |
Julie Vanderburg | Executive Director Of Collegiate Licensing/account Manager GA Allstar Sales/se Regional Trainer | Leadership |
Katy Morehouse | Senior Director Of Brand Marketing | Leadership |
Leah Bredemeyer | Director of Online Product and Website Management | Leadership |
42 more people are available in the full profile.
Complete people profiles for Rebel Athletic
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Rebel Athletic
2 dated milestones of Rebel Athletic across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Rebel Athletic is founded.
- Funding First funding round.
Competitors of Rebel Athletic
Rebel Athletic has 3 listed competitors in our database, 2 of them funded. They include Nasty Gal, Stella & Dot and PRETTYLITTLETHING.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nastygal.com | 2006 | Los Angeles, United States | $65M | 151 | Nasty Gal is recognized as a bold women's fashion retailer. | |
| stelladot.com | 2004 | San Bruno, United States | $37M | 89 | Internet-first brand of fashion products | |
| prettylittlething.com | 2012 | Dallas, United States | 455 | Multi-category women's fashion products are offered via an internet-first brand. |
Detailed competitors of Rebel Athletic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Rebel Athletic
The website of Rebel Athletic (rebelathletic.com) receives about 45.2K visits a month.
- Monthly visits45.2K
▼ 9.3% vs previous month
Websites whose visitors overlap most with Rebel Athletic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| stelladot.com | 100% | 37.6K | #746,310 | View details | |
| wantlesessentiels.com | 94% | 24.1K | #569,564 | View details | |
groundtruth.global | groundtruth.global | 86% | #2,224,460 | – | |
 johnny-urban-bags.myshopify.com | johnny-urban-bags.myshopify.com | 83% | – | ||
kappa-usa.com | kappa-usa.com | 83% | #334,017 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rebel Athletic
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Rebel Athletic (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Rebel Athletic
Complete news archive for Rebel Athletic
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Rebel Athletic
Rebel Athletic was founded in 2012 and raised its 1st funding round 13 years after it was founded.
Rebel Athletic is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.
Rebel Athletic was established in 2012 in Dallas, United States, as an internet-first brand within the fashion sector. A range of products, including t-shirts, jackets, hoodies, cosmetics, shoes, jewelry, and fashion accessories, is offered through its online platform. Operations focus on direct-to-consumer sales, with a primary emphasis on items designed for women. The company maintains its headquarters in the United States.
Rebel Athletic's top competitors include PRETTYLITTLETHING, Nasty Gal and Stella & Dot.
Rebel Athletic has 1 investor. Key investors include Main Post Partners.