About Reflect Systems
Reflect Systems is a Media & Entertainment company based in Dallas (United States) founded in 2001, and was acquired by Creative Realities in February 2022. Enterprise digital signage solutions for out-of-home advertising are delivered. Reflect Systems has raised $9 million across 1 funding round from investors including Creative Realities and Green Peak. Reflect Systems offers products and services including Digital Signage Solutions, Digital Signage Software, CPM+, and Adlogic. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, Out of Home and Digital OOH. Its legal entity is Creative Realities, Inc. Its competitors include Raydiant, Enplug and Spectrio; 2 of its 3 listed competitors have raised funding.
Company details
Reflect Systems provides solutions for brands to create digital media for Out-of-Home Advertising. Solutions include strategic consulting, content and application development, hardware procurement and solution design, project management, installation, and ongoing monitoring and field services. Its software platform ReflectMedia enables brands to monitor and control their digital media networks to ensure that content is distributed uniformluy across the network. Notable clients include Jockey, Macys, Puma and CedarPoint.
- Headquarters Dallas, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website reflectsystems.com
- Social LinkedIn X Facebook YouTube
- Acquired by Creative Realities (Feb 2022)
- Legal Name Creative Realities, Inc.
- Total Equity Funding$9M (USD)
in 1 rounds
- Latest Funding Round$9M (USD), Series A
Mar 2005
- InvestorsCreative Realities
& 1 more
- Acquired byCreative Realities
(Feb 2022)
Products & Services of Reflect Systems
Reflect Systems offers a comprehensive portfolio of products and services, including Digital Signage Solutions, Digital Signage Software, CPM+, and Adlogic.
Platform for managing digital displays and content in retail environments
Software for creating and deploying digital signage experiences
Tool for monetizing ads through digital signage platforms
Platform for data-driven ad serving in digital environments
Apps and channels of Reflect Systems
its YouTube channel Creative Realities has 11 subscribers.
Funding Insights of Reflect Systems
Reflect Systems has successfully raised a total of $9M through 1 strategic funding round. The most recent funding activity was a Series A round of $9 million completed in March 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9M
- Total Rounds 1
- Last Round Series A — $9M
- First Round $9M
(Mar 2005)
- Investors Count 1
All 1 funding rounds of Reflect Systems with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2005 | $9M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Reflect Systems
Reflect Systems has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Creative Realities and Green Peak.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Offers leadership development and human capital optimization for executives and investors. | 2005 | greenpeakpartners.com | Denver, United States | |
Digital interactive signage is supplied to retailers and brands. | 1997 | cri.com | New York, United States |
Investor details for Reflect Systems
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Reflect Systems
17 people are tracked at Reflect Systems (9 in leadership, 4 in board & advisors, 4 in team).
| Name | Role | Group |
|---|---|---|
Patrick May | Executive Director, Solutions Architecture | Leadership |
Paulina Traub | VP of Operational Excellence & HR | Leadership |
David Schultz | Vp, New Business Development | Leadership |
Will Logan | CFO | Leadership |
Bart Massey | CTO | Leadership |
Andrea Varrone | Director of Strategic Accounts | Leadership |
Mark Daniel | VP, Partner Development | Leadership |
Dale Monson | CFO | Leadership |
George Sautter | Chief Strategy Officer, Head Of Corporate Development | Leadership |
Guy Kerr | Director | Board & advisors |
Dave Rader | Director | Board & advisors |
Henry Heflich | Director | Board & advisors |
Tyler Reeves | Director | Board & advisors |
Anita Turner | Office Manager | Team |
Joe Blackett | Technical Account Manager | Team |
Sara Buttler | Account Manager | Team |
Beth Warren | Svp, Marketing | Team |
Complete people profiles for Reflect Systems
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Reflect Systems
3 dated milestones of Reflect Systems across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Reflect Systems is founded.
- Funding First funding round of $9.0M.
- Exit Acquired by Creative Realities.
Competitors of Reflect Systems
Reflect Systems has 3 listed competitors in our database, 2 of them funded. They include Raydiant, Enplug and Spectrio.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| raydiant.com | 2017 | San Francisco, United States | $45.23M | Cloud-based platform is utilized for employee engagement and digital signage. | ||
| enplug.com | 2012 | Culver, United States | $1.2M | 367 | Digital signage solution for offline retailers | |
| spectrio.com | 1986 | Oldsmar, United States | On-hold music & marketing company |
Detailed competitors of Reflect Systems
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Reflect Systems
Websites that share an audience with Reflect Systems (reflectsystems.com).
Websites whose visitors overlap most with Reflect Systems. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
txdigital.com | txdigital.com | 100% | – | ||
digitalsignagetoday.com | digitalsignagetoday.com | 91% | #1,483,457 | – | |
dailydooh.com | dailydooh.com | 90% | #2,782,769 | – | |
mediasignage.com | mediasignage.com | 90% | – | ||
| keywesttechnology.com | 90% | 2.1K | #7,499,573 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Reflect Systems
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Reflect Systems (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Reflect Systems
Complete news archive for Reflect Systems
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Reflect Systems
Reflect Systems was founded in 2001 and raised its 1st funding round 4 years after it was founded.
Reflect Systems is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.
Reflect Systems is a funded company, having raised a total of $9M across 1 funding round to date. The company's 1st funding round was a Series A of $9M, raised on Mar 2005.
Reflect Systems provides solutions for brands to create digital media for Out-of-Home Advertising. Solutions include strategic consulting, content and application development, hardware procurement and solution design, project management, installation, and ongoing monitoring and field services. Its software platform ReflectMedia enables brands to monitor and control their digital media networks to ensure that content is distributed uniformluy across the network. Notable clients include Jockey, Macys, Puma and CedarPoint.
Reflect Systems offers Digital Signage Solutions, Digital Signage Software, CPM+, and Adlogic.
Reflect Systems has 2 investors. Key investors include Creative Realities, and Green Peak.
Reflect Systems operates through Creative Realities, Inc..
Yes. Reflect Systems was acquired by Creative Realities in February 2022.