About Creative Realities
Creative Realities is a company based in New York (United States) founded in 1997. The company has 146 employees. Creative Realities has completed 5 acquisitions, including Allure FM, Cineplex Digital Media and ConeXus World. Creative Realities offers products and services including Digital Signage Solutions, Digital Signage Software, and CPM+. Creative Realities operates in a competitive market with competitors including PRN Corp, TouchTech, The Looma Project, Advertima and Vertiseit, among others.
- Annual Revenue$57.23 M (USD)12.54as on Dec 31, 2025
- Net Profit-$8.28 M (USD)-135.92as on Dec 31, 2025
- EBITDA$3.34 M (USD)-33.47as on Dec 31, 2025
- Latest Funding Round$30M (USD), Post-IPO
Nov 2025
- Employee Count146
- Investments & AcquisitionsAllure FM
& 4 more
Products & Services of Creative Realities
Creative Realities offers a comprehensive portfolio of products and services, including Digital Signage Solutions, Digital Signage Software, and CPM+.
Platform for creating and managing interactive digital displays.
Software for ad-serving and analytics in retail environments.
Tool for monetizing digital signage through programmatic advertising.
Apps and channels of Creative Realities
its YouTube channel Creative Realities has 11 subscribers.
Funding Insights of Creative Realities
- Total Rounds 6
- Last Round Post-IPO — $30M
- First Round $5.49M
(Aug 2014)
All 6 funding rounds of Creative Realities with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2025 | $30M | Post-IPO | – | – | – |
| Jul 2015 | $984,506 | Post-IPO | – | – | – |
| May 2015 | $465,000 | Post-IPO | – | – | – |
| Feb 2015 | $1M | Post-IPO | – | – | – |
| Jan 2015 | $175,000 | Debt – Conventional | – | – | – |
| Aug 2014 | $5.49M | Post-IPO | – | – | – |
People of Creative Realities
22 people are tracked at Creative Realities (16 in leadership, 6 in team); the tracked headcount is 146.
| Name | Role | Group |
|---|---|---|
Michael Baez | Vice President Of Sales IPTV Business Development | Leadership |
George Sautter | Chief Strategy Officer, Head Of Corporate Development | Leadership |
Lee Summers | President, Sports And Entertainment | Leadership |
Scott Werlein | Vice President, Sports & Entertainment | Leadership |
Rick Mills | CEO | Leadership |
John Kiefner | Vice President, Sales Operations & Client Deployments | Leadership |
Paulina Romon | VP Human Resources | Leadership |
Will Logan | CFO | Leadership |
Rodrick Glass | Executive Vice President, Sales And Business Development | Leadership |
Ken Hagland | New Business Development Director At Creative Realities, Inc. | Leadership |
Andrea Varrone | Director Of Strategic Accounts | Leadership |
William L. Logan IV | CFO | Leadership |
Rob Pepper | Solutions Director | Leadership |
Richard Shepardson Sr. | Director Of Engineering & Quoting | Leadership |
Amanda Starr | Vp, Client Engagement And Strategy | Leadership |
Dave Petricig - Dsce | Director Of Channel Sales | Leadership |
David Archer | Project Manager & Design Engineer | Team |
Lisa Lemon - Clark | Svp, Client Experience & Partnerships | Team |
Chase Taylor | Sales Specialist | Team |
Diem Huynh | Account Executive | Team |
2 more people are available in the full profile.
Complete people profiles for Creative Realities
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Creative Realities
Creative Realities is a publicly listed company on the NASDAQ with ticker symbol CREX in USA, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date03 Jun 2013
- Listed onNASDAQ: CREX
- Listed entityCreative Realities, Inc.
- Exchange sectorCommercial services
- ISINUS22530J3095
- Share price$2.37 (-2.07% on the day) · 2026-10-08
- Market capitalisation$32.1M
- EPS (diluted, trailing year)$-2.11
- Volume (last session)36,493
Financials of Creative Realities
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $57.2M | -$8.3M | $3.3M |
| 2024 | $50.9M | -$3.5M | $5.0M |
| 2023 | $45.2M | -$2.9M | $4.6M |
| 2022 | $43.4M | $1.9M | $945,000 |
| 2021 | $18.4M | $232,000 | -$667,000 |
Detailed financial statements for Creative Realities
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
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Investments & Acquisitions by Creative Realities
Creative Realities has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Allure FM, Cineplex Digital Media and ConeXus World.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Digital signage solutions are provided to enhance retail customer experiences. | cdmexperiences.com | – | 0 | Oct 2025 | $70M | |
Enterprise digital signage solutions for out-of-home advertising are delivered. | reflectsystems.com | Dallas, United States | 2001 | Feb 2022 | $16.1M | |
Enterprise software solutions are delivered for entertainment and retail sectors. | allure-christie.com | Atlanta, United States | 2016 | Sep 2018 | $8.5M | |
Global solutions are provided from Atlanta since 2000. | allurefm.com | Atlanta, United States | 2000 | Nov 2015 | •••• | |
Managed IT support services are provided by ConeXus World. | conexusworld.com | Louisville, United States | 2010 | Aug 2015 | •••• |
Complete acquisition details for Creative Realities
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Creative Realities
9 dated milestones of Creative Realities across 28 years, from founding to its latest funding, stage changes and deals.
- Founded Creative Realities is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $5.5M.
- Acquisition Acquires ConeXus World.
- Acquisition Acquires Allure FM.
- Acquisition Acquires Creative Realities.
- Acquisition Acquires Reflect Systems.
- Acquisition Acquires Cineplex Digital Media.
- Funding Latest funding round, Post-IPO, of $30.0M.
Competitors of Creative Realities
Creative Realities operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PRN Corp, TouchTech, The Looma Project, Advertima and Vertiseit, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| prn.com | 1992 | San Francisco, United States | $5M | – | Advertising and marketing solutions for retailers and brands in-store using digital signage | |
| touchtech.com | 2008 | Gothenburg, Sweden | $4.4M | – | Interactive digital signage software is developed for offline retailers. | |
| theloomaproject.com | 2015 | Durham, United States | $10.5M | – | Digital signage is provided for retail advertising via grocery tablets. | |
| advertima.com | 2016 | St Gallen, Switzerland | $27.6M | – | Cloud and AI based solutions for transforming shoppers into retail media audiences | |
| vertiseit.com | 2008 | Varberg, Sweden | – | – | Customer engagement solutions for retailers and brands in-store using digital signage | |
| sis-digital.co.uk | 2009 | London, United Kingdom | $15.59M | 10 | Delivers a platform for digital signage software to enhance visual communication for businesses. | |
| mandoemedia.com | 2010 | Sydney, Australia | – | – | Interactive digital signage solutions and analytics are provided to retailers. | |
| crosspoint.nl | 1993 | Emmen, Netherlands | – | – | Electronic article surveillance systems are developed for retail security. |
Detailed competitors of Creative Realities
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Creative Realities
The website of Creative Realities (cri.com) receives about 12.6K visits a month.
- Monthly visits12.6K
▲ 30.4% vs previous month
Websites whose visitors overlap most with Creative Realities. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
stratacache.com | stratacache.com | 100% | – | #497,135 | – |
| novisign.com | 88% | – | #633,005 | View details | |
| playsignage.com | 85% | 51.2K | #437,333 | View details | |
| t-immersion.com | 84% | – | – | View details | |
| osbt.com | 84% | 1.2K | #10,778,206 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for Creative Realities
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 35 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Creative Realities
Complete news archive for Creative Realities
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Creative Realities
10 companies that operate in the same segment as Creative Realities (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | – | – | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Finland | USD 816.41 M | – | – |
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Frequently Asked Questions about Creative Realities
Creative Realities was founded in 1997 and raised its 1st funding round 17 years after it was founded.
Creative Realities is headquartered in New York, United States. It is registered at New York, New York, United States.
Creative Realities has 146 employees.
Annual revenue of Creative Realities is $57.23M as on Dec 31, 2025.
Creative Realities was founded in 1997 and is headquartered in New York, United States. Operations focus on the retail technology sector, where digital interactive signage solutions are delivered to support in-store experiences. Shoppers are influenced at the point of purchase via interactive displays, while sales associates receive tools for assistance. An interactive fit guide featuring digital merchandising is incorporated into the offerings.
Creative Realities's top competitors include Advertima, The Looma Project and PRN Corp.
Creative Realities offers Digital Signage Solutions, Digital Signage Software, and CPM+.
Yes, Creative Realities is publicly traded on NASDAQ under the ticker symbol CREX.
Creative Realities has made 5 acquisitions, including Allure FM, Cineplex Digital Media, and ConeXus World.
Creative Realities operates through Creative Realities, Inc..