About The Looma Project
The Looma Project is a company based in Durham (United States) founded in 2015 by Cole Johnson. The Looma Project has raised $20.5 million across 5 funding rounds from investors including YETI Capital, Praxis and Cofounders Capital. The Looma Project offers products and services including Looma Platform and Relay. The Looma Project operates in a competitive market with competitors including Tezign, Typeface, Ceros, Unfold and Apester, among others.
- Headquarter Durham, United States
- Founders Cole Johnson
- SectorsRetailTechnology
- Website theloomaproject.com
- Social LinkedIn
- Total Equity Funding$20.5M (USD)
in 5 rounds
- Latest Funding Round$10M (USD), Series B
Dec 2025
- InvestorsYETI Capital
& 4 more
Products & Services of The Looma Project
The Looma Project offers a comprehensive portfolio of products and services, including Looma Platform and Relay.
In-store system for co-located media and merchandise with educational focus.
Global platform for creators producing retail-optimized educational content.
Funding Insights of The Looma Project
The Looma Project has successfully raised a total of $20.5M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.5M
- Total Rounds 5
- Last Round Series B — $10M
- First Round $442,513
(Jan 2018)
- Investors Count 5
All 5 funding rounds of The Looma Project with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2025 | $3M | Debt – Conventional | – | – | |
| Dec 2025 | $10M | Series B | – | Staley Capital Management | – |
| Dec 2023 | $10.06M | Series A | – | YETI Capital | – |
| Jun 2021 | $50,000 | Grant | – | – | |
| Jan 2018 | $442,513 | Seed | – | Cofounders Capital | – |
5 investors in total: 5 institutional.
Investors in The Looma Project
The Looma Project has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include YETI Capital, Praxis and Cofounders Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
YETI Capital is engaged in investing and mentoring early-stage companies. | – | yeticap.com | - | |
Sector-agnostic acceleration is provided to startups by Praxis. | – | praxislabs.org | New York, United States | |
Early-stage technology startups are supported through venture capital investments. | – | cofounderscapital.com | - | |
Staley Capital is involved in unspecified business activities. | – | staleycapital.com | - | |
Banking services are provided to innovative companies, investors, and individuals. | – | svb.com | - |
Investor details for The Looma Project
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of The Looma Project
17 people are tracked at The Looma Project (8 in leadership, 6 in board & advisors, 3 in team).
| Name | Role | Group |
|---|---|---|
Cole Johnson | Founder & CEO | Leadership |
Liz Adams | Director of Recruiting & Special Projects | Leadership |
Ned Brown | Chief Creative Officer | Leadership |
Denny Cmiel | Vice President Of Product | Leadership |
Avery Bond | Director Of People Operations | Leadership |
Chris Stephens | Chief Partnerships Officer & General Counsel | Leadership |
Dan Ownbey | Sr Art Director | Leadership |
Dan Delgiudice | Vp, Retail Partnerships | Leadership |
Alec Guettel | Advisor | Board & advisors |
Fred Morganthall | Advisor | Board & advisors |
Kevin Davis | Advisor | Board & advisors |
Tom Long | Advisor | Board & advisors |
Tim McLoughlin | Advisor | Board & advisors |
JoAnn Sciarrino | Advisor | Board & advisors |
Cameron Mason | Senior Account Executive | Team |
Alec Scercy | Area Manager, Carolinas | Team |
Megan Blue | Sales Operations Manager, Sr. Account Manager | Team |
Complete people profiles for The Looma Project
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Verified entity values are shown only after access is granted.
Timeline of The Looma Project
3 dated milestones of The Looma Project across 10 years, from founding to its latest funding, stage changes and deals.
- Founded The Looma Project is founded.
- Funding First funding round of $443K.
- Funding Latest funding round, Series B, of $10.0M.
Competitors of The Looma Project
The Looma Project operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tezign, Typeface, Ceros, Unfold and Apester, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tezign.com | 2014 | Shanghai, China | $56.1M | 200 | Digital infrastructure for brand content creation and management is provided. | |
| typeface.ai | 2022 | San Francisco, United States | $205.61M | – | AI-based content creation platform is offered for businesses. | |
| ceros.com | 2012 | New York, United States | $143.15M | – | Interactive content creation platform is provided for brands. | |
| unfold.com | 2010 | Los Angeles, United States | $30M | 30 | Government policy changes are tracked and analyzed for advocacy strategies. | |
| apester.com | 2011 | New York, United States | $18M | – | A content engagement platform is provided for interactive media creation. | |
| rockcontent.com | 2013 | Belo Horizonte, Brazil | $35.68M | – | Content creation solutions are offered to brands and marketers. | |
| richrelevance.com | 2005 | San Francisco, United States | $84.27M | 41 | Omnichannel personalization is delivered for ecommerce retailers and brands. |
Detailed competitors of The Looma Project
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of The Looma Project
The website of The Looma Project (theloomaproject.com) receives about 4.7K visits a month.
- Monthly visits4.7K
▲ 88.4% vs previous month
Latest news on The Looma Project
Complete news archive for The Looma Project
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to The Looma Project
10 companies that operate in the same segment as The Looma Project (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | – | – | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Finland | USD 816.41 M | – | – |
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Frequently Asked Questions about The Looma Project
The Looma Project was founded in 2015 and raised its 1st funding round 3 years after it was founded.
The Looma Project is headquartered in Durham, United States. It is registered at Durham, North Carolina, United States.
Cole Johnson is the current CEO of The Looma Project. They have also founded this company.
The Looma Project is a funded company, having raised a total of $20.5M across 5 funding rounds to date. The company's 1st funding round was a Seed of $442.51K, raised on Jan 2018.
The Looma Project was founded in 2015 in Durham, United States, within the digital signage sector. A network of tablets placed in grocery stores is operated to deliver videos that highlight people, processes, and impacts associated with select brands. Proximity marketing and customer retention are enabled through these digital displays. Clients such as LoneRider, Chapel Hill Toffee, Carolina Brewery and Grill, Mati, and Seal the Seasons are served.
The Looma Project offers Looma Platform and Relay.
The Looma Project has 5 investors. Key investors include YETI Capital, Praxis, Cofounders Capital, SVB, and Staley Capital.