About The Looma Project
The Looma Project is a company based in Durham (United States) founded in 2015 by Cole Johnson.. The Looma Project has raised $20.5 million across 5 funding rounds from investors including YETI Capital, Praxis and Cofounders Capital. The Looma Project offers products and services including Looma Platform and Relay. The Looma Project operates in a competitive market with competitors including Tezign, Typeface, Ceros, Unfold and Apester, among others.
- Headquarter Durham, United States
- Founders Cole Johnson
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Sectors
RetailTechnology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$20.5 M (USD)
in 5 rounds
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Latest Funding Round
$10 M (USD), Series B
Dec 16, 2025
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Investors
YETI Capital
& 4 more
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Employee Count
Employee Count
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Products & Services of The Looma Project
The Looma Project offers a comprehensive portfolio of products and services, including Looma Platform and Relay. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
In-store system for co-located media and merchandise with educational focus.
Global platform for creators producing retail-optimized educational content.
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Funding Insights of The Looma Project
The Looma Project has successfully raised a total of $20.5M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $10.0M
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First Round
First Round
(23 Jan 2018)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2025 | Amount | Debt – Conventional - The Looma Project | Valuation |
investors |
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| Dec, 2025 | Amount | Series B - The Looma Project | Valuation | Staley Capital Management |
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| Dec, 2023 | Amount | Series A - The Looma Project | Valuation | YETI Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in The Looma Project
The Looma Project has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include YETI Capital, Praxis and Cofounders Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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YETI Capital is engaged in investing and mentoring early-stage companies.
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Founded Year | Domain | Location | |
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Sector-agnostic acceleration is provided to startups by Praxis.
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Founded Year | Domain | Location | |
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Early-stage technology startups are supported through venture capital investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by The Looma Project
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - The Looma Project
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
The Looma Project Comparisons
Competitors of The Looma Project
The Looma Project operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tezign, Typeface, Ceros, Unfold and Apester, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Digital infrastructure for brand content creation and management is provided.
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| domain | founded_year | HQ Location |
AI-based content creation platform is offered for businesses.
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| domain | founded_year | HQ Location |
Interactive content creation platform is provided for brands.
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| domain | founded_year | HQ Location |
Government policy changes are tracked and analyzed for advocacy strategies.
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| domain | founded_year | HQ Location |
A content engagement platform is provided for interactive media creation.
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| domain | founded_year | HQ Location |
Content creation solutions are offered to brands and marketers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on The Looma Project
Frequently Asked Questions about The Looma Project
When was The Looma Project founded?
The Looma Project was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Where is The Looma Project located?
The Looma Project is headquartered in Durham, United States. It is registered at Durham, North Carolina, United States.
Who is the current CEO of The Looma Project?
Cole Johnson is the current CEO of The Looma Project. They have also founded this company.
Is The Looma Project a funded company?
The Looma Project is a funded company, having raised a total of $20.5M across 5 funding rounds to date. The company's 1st funding round was a Series A of $10.06M, raised on Jan 23, 2018.
What does The Looma Project do?
The Looma Project was founded in 2015 in Durham, United States, within the digital signage sector. A network of tablets placed in grocery stores is operated to deliver videos that highlight people, processes, and impacts associated with select brands. Proximity marketing and customer retention are enabled through these digital displays. Clients such as LoneRider, Chapel Hill Toffee, Carolina Brewery and Grill, Mati, and Seal the Seasons are served.
Who are the top competitors of The Looma Project?
What products or services does The Looma Project offer?
The Looma Project offers Looma Platform and Relay.
Who are The Looma Project's investors?
The Looma Project has 5 investors. Key investors include YETI Capital, Praxis, Cofounders Capital, SVB, and Staley Capital.