The Looma Project

Durham, United States Founded: 2015 • Age: 11 yrs
Digital signage is provided for retail advertising via grocery tablets.
Annual revenue - Latest available
Total funding $20.5M 5 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products 2 Services tracked
Competitors 8 Brand Intelligence

About The Looma Project

The Looma Project is a company based in Durham (United States) founded in 2015 by Cole Johnson. The Looma Project has raised $20.5 million across 5 funding rounds from investors including YETI Capital, Praxis and Cofounders Capital. The Looma Project offers products and services including Looma Platform and Relay. The Looma Project operates in a competitive market with competitors including Tezign, Typeface, Ceros, Unfold and Apester, among others.

  • Headquarter Durham, United States
  • Founders Cole Johnson
  • Sectors
    Retail
    Technology
  • Phone
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  • Website
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  • Social
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Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $20.5 M (USD)

    in 5 rounds

  • Latest Funding Round
    $10 M (USD), Series B

    Dec 16, 2025

  • Investors
  • Employee Count
    Not available
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Products & Services of The Looma Project

The Looma Project offers a comprehensive portfolio of products and services, including Looma Platform and Relay.

Product name locked
Category locked
Primary

In-store system for co-located media and merchandise with educational focus.

Product name locked
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Global platform for creators producing retail-optimized educational content.

People of The Looma Project

Headcount 10-50
Employee Profiles 11
Board Members and Advisors 6
Employee Profiles
People
Liz Adams
Director of Recruiting & Special Projects
People
Cole Johnson
Founder & CEO
People
Ned Brown
Chief Creative Officer
People
Denny Cmiel
Vice President Of Product

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Board Members and Advisors
people
Alec Guettel
Advisor
people
Fred Morganthall
Advisor
people
Kevin Davis
Advisor
people
Tom Long
Advisor

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Funding Insights of The Looma Project

The Looma Project has successfully raised a total of $20.5M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in The Looma Project

The Looma Project has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include YETI Capital, Praxis and Cofounders Capital.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
YETI Capital is engaged in investing and mentoring early-stage companies.
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Sector-agnostic acceleration is provided to startups by Praxis.
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Early-stage technology startups are supported through venture capital investments.
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Investor details for The Looma Project

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Investments & Acquisitions by The Looma Project

Investments
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Investment portfolio details for The Looma Project

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  • Transaction dates
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Financial Statements - The Looma Project

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Detailed financials for The Looma Project

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  • Profit trends
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The Looma Project Comparisons

The Looma Project Primary company
Description
Digital signage is provided for retail advertising via groce...
Location
Durham, United States
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for The Looma Project

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Competitors of The Looma Project

The Looma Project operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tezign, Typeface, Ceros, Unfold and Apester, among others.

Company Name Domain Founded year HQ Location Description
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Digital infrastructure for brand content creation and management is provided.
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AI-based content creation platform is offered for businesses.
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Interactive content creation platform is provided for brands.
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Government policy changes are tracked and analyzed for advocacy strategies.
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A content engagement platform is provided for interactive media creation.
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Content creation solutions are offered to brands and marketers.
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Detailed competitors of The Looma Project

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Latest news on The Looma Project

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Complete news archive for The Looma Project

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Frequently Asked Questions about The Looma Project

The Looma Project was founded in 2015 and raised its 1st funding round 3 years after it was founded.

The Looma Project is headquartered in Durham, United States. It is registered at Durham, North Carolina, United States.

Cole Johnson is the current CEO of The Looma Project. They have also founded this company.

The Looma Project is a funded company, having raised a total of $20.5M across 5 funding rounds to date.

The Looma Project was founded in 2015 in Durham, United States, within the digital signage sector. A network of tablets placed in grocery stores is operated to deliver videos that highlight people, processes, and impacts associated with select brands. Proximity marketing and customer retention are enabled through these digital displays. Clients such as LoneRider, Chapel Hill Toffee, Carolina Brewery and Grill, Mati, and Seal the Seasons are served.

The Looma Project's top competitors include Typeface, Tezign and Apester.

The Looma Project offers Looma Platform and Relay.

The Looma Project has 5 investors. Key investors include YETI Capital, Praxis, Cofounders Capital, SVB, and Staley Capital.

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