About The Looma Project
The Looma Project is a company based in Durham (United States) founded in 2015 by Cole Johnson. The Looma Project has raised $20.5 million across 5 funding rounds from investors including YETI Capital, Praxis and Cofounders Capital. The Looma Project offers products and services including Looma Platform and Relay. The Looma Project operates in a competitive market with competitors including Tezign, Typeface, Ceros, Unfold and Apester, among others.
- Headquarter Durham, United States
- Founders Cole Johnson
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Sectors
RetailTechnology
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$20.5 M (USD)
in 5 rounds
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Latest Funding Round
$10 M (USD), Series B
Dec 16, 2025
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Investors
YETI Capital
& 4 more
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Employee Count
Employee Count
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Products & Services of The Looma Project
The Looma Project offers a comprehensive portfolio of products and services, including Looma Platform and Relay.
In-store system for co-located media and merchandise with educational focus.
Global platform for creators producing retail-optimized educational content.
People of The Looma Project
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Funding Insights of The Looma Project
The Looma Project has successfully raised a total of $20.5M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $10.0M
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First Round
First Round
(23 Jan 2018)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2025 | Amount | Debt – Conventional - The Looma Project | Valuation |
investors |
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| Dec, 2025 | Amount | Series B - The Looma Project | Valuation | Staley Capital Management |
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| Dec, 2023 | Amount | Series A - The Looma Project | Valuation | YETI Capital |
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Investors in The Looma Project
The Looma Project has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include YETI Capital, Praxis and Cofounders Capital.
| Investor | Description | Founded Year | Domain | Location |
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YETI Capital is engaged in investing and mentoring early-stage companies.
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Sector-agnostic acceleration is provided to startups by Praxis.
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Founded Year | Domain | Location | |
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Early-stage technology startups are supported through venture capital investments.
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Founded Year | Domain | Location |
Investments & Acquisitions by The Looma Project
Financial Statements - The Looma Project
The Looma Project Comparisons
Competitors of The Looma Project
The Looma Project operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tezign, Typeface, Ceros, Unfold and Apester, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Digital infrastructure for brand content creation and management is provided.
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| domain | founded_year | HQ Location |
AI-based content creation platform is offered for businesses.
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| domain | founded_year | HQ Location |
Interactive content creation platform is provided for brands.
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| domain | founded_year | HQ Location |
Government policy changes are tracked and analyzed for advocacy strategies.
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| domain | founded_year | HQ Location |
A content engagement platform is provided for interactive media creation.
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| domain | founded_year | HQ Location |
Content creation solutions are offered to brands and marketers.
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Latest news on The Looma Project
Frequently Asked Questions about The Looma Project
The Looma Project was founded in 2015 and raised its 1st funding round 3 years after it was founded.
The Looma Project is headquartered in Durham, United States. It is registered at Durham, North Carolina, United States.
Cole Johnson is the current CEO of The Looma Project. They have also founded this company.
The Looma Project is a funded company, having raised a total of $20.5M across 5 funding rounds to date. The company's 1st funding round was a Series A of $10.06M, raised on Jan 23, 2018.
The Looma Project was founded in 2015 in Durham, United States, within the digital signage sector. A network of tablets placed in grocery stores is operated to deliver videos that highlight people, processes, and impacts associated with select brands. Proximity marketing and customer retention are enabled through these digital displays. Clients such as LoneRider, Chapel Hill Toffee, Carolina Brewery and Grill, Mati, and Seal the Seasons are served.
The Looma Project offers Looma Platform and Relay.
The Looma Project has 5 investors. Key investors include YETI Capital, Praxis, Cofounders Capital, SVB, and Staley Capital.