About Remark
Remark is a Retail company based in New York (United States) founded in 2020 by Ian Patterson, Carl-Philip Majgaard, and Theo Satloff. Consultative shopping platform is provided for in-store retail businesses. It operates on a SaaS (Software-as-a-Service) and AI-as-a-Service model in Retail and Technology sectors. Remark has raised $26.3 million across 2 funding rounds from investors including Stripe, Neo and Spero. Its chief executive, as recorded, is Theo Satloff. Its website withremark.com draws about 16 thousand monthly visits. Remark offers products and services including Remark AI Guidance, Personalized On-Site Rewrites, and Knowledge Hub. Its focus areas include Software and E-Commerce Solutions. Its legal entity is 97 Labs, Inc. Its competitors include Valyant and Big Sur AI; 2 of its 2 listed competitors have raised funding.
Company details
Remark is engaged in providing AI-powered solutions for e-commerce platforms, specializing in personalized shopper guidance. The company operates within the technology sector, focusing on software that enhances online shopping experiences. Solutions offered include AI personas trained by real experts, dynamic content adaptation, and a growing knowledge base from user interactions. Remark serves various industries such as outdoor gear, health and wellness, luxury fashion, and home furnishings, aiming to increase conversions, reduce returns, and boost average order values for brands.
- Headquarters New York, United States
- Founders Ian Patterson, Carl-Philip Majgaard, Theo Satloff
- SectorsRetailTechnology
- Website withremark.com
- Social LinkedIn
- Legal Name 97 Labs, Inc.
- Total Equity Funding$26.3M (USD)
in 2 rounds
- Latest Funding Round$16M (USD), Series A
Jul 2025
- InvestorsStripe
& 12 more
Products & Services of Remark
Remark offers a comprehensive portfolio of products and services, including Remark AI Guidance, Personalized On-Site Rewrites, and Knowledge Hub.
AI personas guide shoppers with personalized product advice.
Website content adapts dynamically to shopper behavior instantly.
Interactions build a smarter database for better responses.
Funding Insights of Remark
Remark has successfully raised a total of $26.3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $16 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.3M
- Total Rounds 2
- Last Round Series A — $16M
- First Round $10.3M
(May 2024)
- Investors Count 13
All 2 funding rounds of Remark with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | $16M | Series A | – | Inspired Capital | |
| May 2024 | $10.3M | Seed | – | Spero Ventures, Stripe |
13 investors in total: 8 institutional and 5 angel.
Investors in Remark
Remark has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Stripe, Neo and Spero.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A boutique venture firm is focused on purpose-led companies. | spero.vc | |||
Early-stage venture capital investments are made by Shine Capital. | shine.vc | New York, United States | ||
Venture capital firm focused on multiple sectors | sugarcap.com | San Francisco, United States | ||
Investments in early-stage businesses are made by Visible Ventures. | visibleventures.com | Hingham, United States | ||
Technology startups are accelerated and incubated sector-agnostically by Neo. | 2017 | neo.com | San Francisco, United States | |
Venture capital firm focused on multiple sectors | trueequityinvestments.com | Haddonfield, United States | ||
Payment processing and card issuance solutions are provided for businesses. | 2009 | stripe.com | San Francisco, United States | |
Inspired Capital is focused on backing early-stage founders. | inspiredcapital.com | |||
DH Dave Habiger | Angel investor, ex-CEO of NDS Group, active in Indian startups | unknown_b722afa5921f403a9 | ||
JB Jeffrey Barnett | Angel investor and entrepreneur, focused on tech startups in India and globally. | unknown_0077072ea9cf48b6b |
Investor details for Remark
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Remark
15 people are tracked at Remark (4 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Ian Patterson | Co-Founder | Leadership |
Carl-Philip Majgaard | Co-Founder | Leadership |
Theo Satloff | Co-Founder & CEO | Leadership |
Adrianna Simpson | Director Of Operations | Leadership |
John Dowling | Software Engineer | Team |
Nicholas Krebs | Frontend Engineer | Team |
Nick Krebs | Frontend Engineer | Team |
Benjamin K. | Software Engineer | Team |
Dave Thomas | Software Engineer | Team |
Ben Kenawell | Software Engineer | Team |
Freesia Cana | Sales Development Representative | Team |
Spencer Huffman | Gear Expert | Team |
Ross Damon | Gear Expert | Team |
Tomas Dawson | Gear Expert | Team |
Clayton Geisel | Gear Expert | Team |
Complete people profiles for Remark
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Remark
3 dated milestones of Remark across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Remark is founded.
- Funding First funding round of $10.3M.
- Funding Latest funding round, Series A, of $16.0M.
Competitors of Remark
Remark has 2 listed competitors in our database, 2 of them funded. They include Valyant and Big Sur AI.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| valyant.ai | 2017 | Denver, United States | $6.53M | AI-enabled customer service solutions are developed for retail. | ||
| bigsur.ai | 2023 | Mountain View, United States | $6.9M | 1 | AI customer assistants are delivered for e-commerce retailers. |
Detailed competitors of Remark
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Remark
The website of Remark (withremark.com) receives about 15.8K visits a month.
- Monthly visits15.8K
▲ 17.1% vs previous month
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Remark (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Remark
Complete news archive for Remark
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Frequently Asked Questions about Remark
Remark was founded in 2020 and raised its 1st funding round 4 years after it was founded.
Remark is headquartered in New York, United States. It is registered at New York, New York, United States.
Theo Satloff is the CEO of Remark, as recorded in our data. They have also founded this company.
Remark is a funded company, having raised a total of $26.3M across 2 funding rounds to date. The company's 1st funding round was a Seed of $10.3M, raised on May 2024.
Remark is engaged in providing AI-powered solutions for e-commerce platforms, specializing in personalized shopper guidance. The company operates within the technology sector, focusing on software that enhances online shopping experiences. Solutions offered include AI personas trained by real experts, dynamic content adaptation, and a growing knowledge base from user interactions. Remark serves various industries such as outdoor gear, health and wellness, luxury fashion, and home furnishings, aiming to increase conversions, reduce returns, and boost average order values for brands.
Remark's top competitors include Big Sur AI and Valyant.
Remark offers Remark AI Guidance, Personalized On-Site Rewrites, and Knowledge Hub.
Remark has 13 investors. Key investors include Stripe, Neo, Spero, Shine Capital, and Sugar Capital.
Remark operates through 97 Labs, Inc..