About Ridesum
Ridesum is a company based in Ekero (Sweden) founded in 2017 by Jenny Strahle. Ridesum has raised $1.09 million across 1 funding round from investors including Hööks and Zenith VC. Ridesum offers products and services including AI Horse Analytics, AI Seat Analytics, Digital Training, Equi Diary, and Knowledge & Inspo. Ridesum operates in a competitive market with competitors including Ridely, Equilab, Ride iQ, X Factor Roping and Downunder Horsemanship, among others.
- Headquarter Ekero, Sweden
- Founders Jenny Strahle
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website ridesum.com
- Social LinkedIn X
- Total Equity Funding$1.09M (USD)
in 1 rounds
- Latest Funding Round$1.09M (USD), Seed
May 2021
- InvestorsHööks
& 1 more
Products & Services of Ridesum
Ridesum offers a comprehensive portfolio of products and services, including AI Horse Analytics, AI Seat Analytics, Digital Training, Equi Diary, and Knowledge & Inspo.
AI-powered assessment of horse head carriage for riding improvement
AI-based evaluation of rider seat posture on smartphones
Live streaming for remote equestrian training to minimize injuries
Digital diary for monitoring horse progress and statistics
Platform for equestrian videos, articles, and webinars
Funding Insights of Ridesum
Ridesum has successfully raised a total of $1.09M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.09 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.09M
- Total Rounds 1
- Last Round Seed — $1.09M
- First Round $1.09M
(May 2021)
- Investors Count 2
All 1 funding rounds of Ridesum with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $1.09M | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Ridesum
Ridesum has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Hööks and Zenith VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are provided to B2B software and AI companies. | – | zenithvc.se | Stockholm, Sweden | |
Hööks is engaged in retailing equestrian and pet products. | 1931 | hooks.se | Boras, Sweden |
Investor details for Ridesum
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Ridesum
1 people are tracked at Ridesum (1 in leadership).
| Name | Role | Group |
|---|---|---|
Jenny Strahle | Co-Founder & CEO | Leadership |
Complete people profiles for Ridesum
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Ridesum
2 dated milestones of Ridesum across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Ridesum is founded.
- Funding First funding round of $1.1M.
Competitors of Ridesum
Ridesum operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ridely, Equilab, Ride iQ, X Factor Roping and Downunder Horsemanship, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ridely.com | 2016 | Stockholm, Sweden | $982,894 | – | App-based training solution for equestrians sports | |
| equilab.horse | 2016 | Gothenburg, Sweden | $401,370 | – | Horse riding insights are provided via phone sensor analysis. | |
| ride-iq.com | 2021 | New York, United States | $20,000 | – | Equestrian sports training app is provided by Ride iQ. | |
| xfactorteamroping.com | 2014 | Bluff Dale, United States | – | – | Online platform offering instructional videos and professional roping coaching. | |
| downunderhorsemanship.com | 2011 | Springdale, United States | – | – | Downunder Horsemanship provides an online platform for horse training tips and videos. | |
| foalapp.com | 2016 | Warragul, Australia | – | – | Mobile app for real-time mare foaling monitoring via alerts, live video, and remote access. | |
| roping.com | 2016 | Phoenix, United States | – | – | Offers a training platform for equestrian riders | |
| competitortent.com | 2018 | United States | – | 1 | An app-based solution for equestrian sports training is offered. | |
| coursetool.org | 2014 | Hadsten, Denmark | – | – | An equestrian training software for effective horse riding education and management. |
Detailed competitors of Ridesum
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Ridesum
The website of Ridesum (ridesum.com) receives about 2K visits a month.
- Monthly visits2K
▲ 37.8% vs previous month
Latest news on Ridesum
Complete news archive for Ridesum
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Ridesum
10 companies that operate in the same segment as Ridesum (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,100 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 1.34 B | USD 509.95 K | – | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 99.06 M | – | – | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 212 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – |
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Frequently Asked Questions about Ridesum
Ridesum was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Ridesum is headquartered in Ekero, Sweden. It is registered at Ekero, Stockholm County, Sweden.
Jenny Strahle is the current CEO of Ridesum. They have also founded this company.
Ridesum is a funded company, having raised a total of $1.09M across 1 funding round to date. The company's 1st funding round was a Seed of $1.09M, raised on May 2021.
Ridesum was founded in 2017 in Ekero, Sweden, within the equestrian technology sector. A digital horse training platform is operated, enabling users to search for coaches and experts. Distance training is facilitated through streaming, and filmed sessions are provided. Workouts are saved digitally in the app, downloaded to device camera rolls, or shared with others. Mobile applications are available for both Android and iOS platforms.
Ridesum offers AI Horse Analytics, AI Seat Analytics, Digital Training, Equi Diary, and Knowledge & Inspo.