About Rinse
Rinse is a company based in San Francisco (United States) founded in 2013 by James Joun, Sam Cheng, and Ajay Prakash. It operates as a On-Demand Services, and Pay-per-Use / Usage-Based. Rinse has raised $46.5 million across 5 funding rounds from investors including Creative Artists Agency, LG and Partech Partners. Rinse has completed 3 acquisitions, including ButlerBox, Dryv and Rinse. Rinse offers products and services including Wash & Fold and Dry Cleaning. Rinse operates in a competitive market with competitors including 2U Laundry, Hampr, Loopie, Tumble and Poplin, among others.
- Headquarter San Francisco, United States
- Founders James Joun, Sam Cheng, Ajay Prakash
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Sectors
Business Services
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Phone
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Website
*********
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Social
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- Legal Name Rinse, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$46.5 M (USD)
in 5 rounds
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Latest Funding Round
$23 M (USD), Series D
Feb 20, 2025
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Investors
Creative Artists Agency
& 15 more
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Employee Count
Employee Count
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Investments & Acquisitions
ButlerBox
& 2 more
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Products & Services of Rinse
Rinse offers a comprehensive portfolio of products and services, including Wash & Fold and Dry Cleaning. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Laundry is picked up, cleaned, and delivered folded.
Clothes are cleaned, pressed, and returned on hangers.
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Funding Insights of Rinse
Rinse has successfully raised a total of $46.5M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $23 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series D — $23.0M
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First Round
First Round
(09 Jun 2015)
- Investors Count 16
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2025 | Amount | Series D - Rinse | Valuation | LG |
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| Jun, 2022 | Amount | Series B - Rinse | Valuation |
investors |
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| Jun, 2017 | Amount | Series B - Rinse | Valuation | Partech Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Rinse
Rinse has secured backing from 16 investors, including institutional and venture fund investors. Prominent investors backing the company include Creative Artists Agency, LG and Partech Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture debt and equipment financing are provided to growth-stage companies.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Seed and early-stage tech investments in the US are targeted.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Rinse
Rinse has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include ButlerBox, Dryv and Rinse. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Online laundry services are delivered through a locker network.
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2015 | ||||
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On-demand Drycleaning and Laundry Service
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2013 | ||||
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Laundry and dry cleaning services are provided by Rinse.
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| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Rinse
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rinse Comparisons
Competitors of Rinse
Rinse operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 2U Laundry, Hampr, Loopie, Tumble and Poplin, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of an app-based platform for laundry and dry cleaning services
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| domain | founded_year | HQ Location |
Laundry and dry cleaning services are delivered via mobile app.
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| domain | founded_year | HQ Location |
Provider of consumer laundry services
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| domain | founded_year | HQ Location |
Smart laundry solutions are provided for multifamily properties.
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| domain | founded_year | HQ Location |
A nationwide personal laundry service platform is operated by Poplin.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Rinse
Frequently Asked Questions about Rinse
When was Rinse founded?
Rinse was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Where is Rinse located?
Rinse is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Rinse?
Ajay Prakash is the current CEO of Rinse. They have also founded this company.
Is Rinse a funded company?
Rinse is a funded company, having raised a total of $46.5M across 5 funding rounds to date. The company's 1st funding round was a Series B of $14M, raised on Jun 09, 2015.
What does Rinse do?
Rinse is managed as a provider of laundry and dry cleaning services with convenient pickup and delivery options. Operations are conducted across multiple cities in the United States and Canada, focusing on time-saving solutions for busy individuals. Clothes are cleaned with high-quality standards, including sustainable practices like water-saving techniques and eco-friendly detergents. Services are offered through flexible scheduling and tracking systems to ensure customer satisfaction.
Who are the top competitors of Rinse?
Rinse's top competitors include 2U Laundry, Hampr and Loopie.
What products or services does Rinse offer?
Rinse offers Wash & Fold and Dry Cleaning.
How many acquisitions has Rinse made?
Who are Rinse's investors?
Rinse has 16 investors. Key investors include Creative Artists Agency, LG, Partech Partners, Trinity Cap, and Javelin Ventures.
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