About Rinse
Rinse is a Business Services company based in San Francisco (United States) founded in 2013 by James Joun, Sam Cheng, and Ajay Prakash. Rinse is operated as a laundry and dry cleaning delivery service. It operates on a On-Demand Services and Pay-per-Use / Usage-Based model. Rinse has raised $46.5 million across 5 funding rounds from investors including Creative Artists Agency, LG and Partech Partners. Rinse has completed 3 acquisitions, including ButlerBox, Dryv and Rinse. Its chief executive, as recorded, is Ajay Prakash. Its website rinse.com draws about 289 thousand monthly visits. Rinse offers products and services including Wash & Fold and Dry Cleaning. Its focus areas include Consumer Services, Personal Services and Laundry and Dry Cleaning. Its legal entity is Rinse, Inc. Its competitors include 2U Laundry, Hampr and Loopie; 3 of its 3 listed competitors have raised funding.
Company details
Rinse is managed as a provider of laundry and dry cleaning services with convenient pickup and delivery options. Operations are conducted across multiple cities in the United States and Canada, focusing on time-saving solutions for busy individuals. Clothes are cleaned with high-quality standards, including sustainable practices like water-saving techniques and eco-friendly detergents. Services are offered through flexible scheduling and tracking systems to ensure customer satisfaction.
- Total Equity Funding$46.5M (USD)
in 5 rounds
- Latest Funding Round$23M (USD), Series D
Feb 2025
- InvestorsCreative Artists Agency
& 15 more
- Investments & AcquisitionsButlerBox
& 2 more
Products & Services of Rinse
Rinse offers a comprehensive portfolio of products and services, including Wash & Fold and Dry Cleaning.
Laundry is picked up, cleaned, and delivered folded.
Clothes are cleaned, pressed, and returned on hangers.
Apps and channels of Rinse
Rinse publishes 2 mobile apps with over 10K+ downloads; its YouTube channel Rinse has 192 subscribers and 7 videos.
Videos from Rinse
The most watched videos on Rinse's YouTube channel, Rinse (192 subscribers). Click a video to play it here.
More on Rinse.
Funding Insights of Rinse
Rinse has successfully raised a total of $46.5M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $23 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $46.5M
- Total Rounds 5
- Last Round Series D — $23M
- First Round $3.5M
(Jun 2015)
- Investors Count 16
All 5 funding rounds of Rinse with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2025 | $23M | Series D | – | LG | – |
| Jun 2022 | Series B | – | – | ||
| Jun 2017 | $14M | Series B | – | Partech Partners | |
| Apr 2016 | $6M | Series A | – | Javelin Venture Partners | |
| Jun 2015 | $3.5M | Seed | – | ff Venture Capital, Otter Rock Capital | – |
16 investors in total: 16 institutional.
Investors in Rinse
Rinse has secured backing from 16 investors, including institutional and venture fund investors. Prominent investors backing the company include Creative Artists Agency, LG and Partech Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt and equipment financing are provided to growth-stage companies. | 2008 | trinitycap.com | Phoenix, United States | |
| javelin-ventures.com | ||||
Seed and early-stage tech investments in the US are targeted. | structure.vc | San Francisco, United States | ||
Early-stage US tech startups are funded by Accelerator Ventures. | acceleratorventures.com | San Francisco, United States | ||
Venture capital is provided to global tech startups and scale-ups. | 1982 | partechpartners.com | Paris, France | |
Tech focused VC firm investing in early and growth stage companies in the US | expansionvc.com | New York, United States | ||
Early-stage US tech companies are funded by Otter Rock Capital. | otterrockcapital.com | Los Angeles, United States | ||
Venture capital firm investing in early-stage companies with a focus on modern consumer and enterprise sectors. | base.ventures | |||
Seed and early-stage tech investments are made in US companies. | javelinvp.com | San Francisco, United States | ||
Early-stage technology-enabled companies are invested in by ff Venture Capital. | ffvc.com | New York, United States |
Investor details for Rinse
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Rinse
30 people are tracked at Rinse (9 in leadership, 1 in board & advisors, 20 in team).
| Name | Role | Group |
|---|---|---|
James Joun | Co-Founder & COO | Leadership |
Sam Cheng | Co-Founder & CTO | Leadership |
Ajay Prakash | Co-Founder & CEO | Leadership |
Joe Senn | VP of Marketing | Leadership |
Aaron Wippold | Regional Director, Bay Area | Leadership |
Darshil Jariwala | Senior Director Of Corporate Operations | Leadership |
Kathryn Mahdavi | Vice President, Customer Experience & Regional Operations | Leadership |
Stephen Defilippo | Sr. Director Of Operations | Leadership |
Etan Weinstein | Director Of Growth | Leadership |
Alex Gurevich | Board Member | Board & advisors |
Yuehan Li | City Manager | Team |
Caroline Quinn | Corporate Operations Associate | Team |
Jason Tsui | Operations Lead | Team |
Joseph Hardin | Account Manager | Team |
Jani' J. | City Operations Manager - New York City | Team |
Martha Seijas | Valet Support/Recruitment | Team |
Ariana Luster Rideaux | Operations | Team |
Jeremy Wyatt | Regional Operations Manager | Team |
Claudia Reyes | Corporate Operations Lead | Team |
Shannon B. | Operations Manager | Team |
10 more people are available in the full profile.
Complete people profiles for Rinse
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Rinse
Rinse has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include ButlerBox, Dryv and Rinse.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online laundry services are delivered through a locker network. | mybutlerbox.com | Los Angeles, United States | 2015 | May 2021 | •••• | |
On-demand Drycleaning and Laundry Service | dryv.com | Chicago, United States | 2013 | Nov 2020 | •••• | |
Laundry and dry cleaning services are provided by Rinse. | getwashio.com | San Francisco, United States | 0 | Oct 2016 | •••• |
Complete acquisition details for Rinse
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Rinse
6 dated milestones of Rinse across 12 years, from founding to its latest funding, stage changes and deals.
Competitors of Rinse
Rinse has 3 listed competitors in our database, 3 of them funded. They include 2U Laundry, Hampr and Loopie.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 2ulaundry.com | 2015 | Charlotte, United States | $30.8M | 51 | Provider of an app-based platform for laundry and dry cleaning services | |
| tryhampr.com | 2018 | Lafayette, United States | $11.11M | Laundry and dry cleaning services are delivered via mobile app. | ||
| loopielaundry.com | 2018 | Seattle, United States | $1.08M | Provider of consumer laundry services |
Detailed competitors of Rinse
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Rinse
The website of Rinse (rinse.com) receives about 289.4K visits a month and ranks #152,920 among all websites worldwide, #4,890 in Restaurants and Delivery.
- Monthly visits289.4K
▲ 6.5% vs previous month
- Unique visitors142.3K
per month
- Global rank#152,920
among all websites
- Category rank#4,890
Food and Drink · Restaurants and Delivery
- Bounce rate41%
- Pages per visit3.1
- Average visit1 min 12 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Rinse. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| washclubnyc.com | 100% | #2,088,906 | View details | ||
| 321zips.com | 95% | 72.5K | #356,991 | View details | |
| laundryheap.com | 86% | 237.7K | #158,262 | View details | |
| laundrylocker.com | 84% | View details | |||
| clotheslyne.com | 82% | 23.5K | #947,236 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Rinse
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Local & Community Services
3 companies that operate in the same segment as Rinse (Local & Community Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Rinse
Complete news archive for Rinse
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Rinse
Rinse was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Rinse is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Ajay Prakash is the CEO of Rinse, as recorded in our data. They have also founded this company.
Rinse is a funded company, having raised a total of $46.5M across 5 funding rounds to date. The company's 1st funding round was a Seed of $3.5M, raised on Jun 2015.
Rinse is managed as a provider of laundry and dry cleaning services with convenient pickup and delivery options. Operations are conducted across multiple cities in the United States and Canada, focusing on time-saving solutions for busy individuals. Clothes are cleaned with high-quality standards, including sustainable practices like water-saving techniques and eco-friendly detergents. Services are offered through flexible scheduling and tracking systems to ensure customer satisfaction.
Rinse's top competitors include 2U Laundry, Hampr and Loopie.
Rinse offers Wash & Fold and Dry Cleaning.
Rinse has 16 investors. Key investors include Creative Artists Agency, LG, Partech Partners, Trinity Cap, and Javelin Ventures.
Rinse operates through Rinse, Inc..
Yes. Rinse publishes Rinse | Laundry & Dry Cleaning and 1 more app, with over 10,000 downloads.
The website of Rinse receives about 289 thousand visits a month and ranks #152,920 among all websites worldwide.