About Roamler
Roamler is a company based in Amsterdam (Netherlands) founded in 2011 by Wiggert De Haan and Martijn Nijhuis.. Roamler has raised $28.31 million across 4 funding rounds from investors including Smollan, Endeit Capital and SmartFin. Roamler has completed 2 acquisitions, including Datlinq and Mobeye. Roamler offers products and services including In-store Insights, Mystery Shopping, and Location Database. Roamler operates in a competitive market with competitors including Aon, HR Path, Azets, Mercer and Gallup, among others.
- Headquarter Amsterdam, Netherlands
- Founders Wiggert De Haan, Martijn Nijhuis
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Sectors
Business Services
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Email
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Phone
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Website
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Social
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- Legal Name Roamler B.V.
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Products & Services of Roamler
Roamler offers a comprehensive portfolio of products and services, including In-store Insights, Mystery Shopping, and Location Database. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for tracking retail KPIs and gathering evidence-based data.
Service to assess brand compliance in retail environments.
Tool for discovering market potential and distribution channels.
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Funding Insights of Roamler
Roamler has successfully raised a total of $28.31M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $22.5 million completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $22.5M
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First Round
First Round
(01 Jul 2011)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2020 | Amount | Series B - Roamler | Valuation | Endeit Capital , SmartFin |
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| Apr, 2016 | Amount | Series A - Roamler | Valuation | Endeit Capital |
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| May, 2015 | Amount | Series A - Roamler | Valuation | Smollan |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Roamler
Roamler has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Smollan, Endeit Capital and SmartFin. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Edtech, digital media, eCommerce companies are funded by Endeit Capital.
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Growth-stage tech investments in Europe are managed by SmartFin.
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Investments are made in innovative startups and scale-ups by Achmea.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Roamler
Roamler has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Datlinq and Mobeye. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Crowdsourcing real-time field data via mobile application with the hep of customers
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2013 | ||||
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AI-based market research solutions are delivered through Datlinq's platform.
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| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Roamler
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Roamler Comparisons
Competitors of Roamler
Roamler operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aon, HR Path, Azets, Mercer and Gallup, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Insurance brokerage and risk management services are provided worldwide.
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HR and payroll outsourcing plus consulting services are provided.
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Online accounting, tax, and audit management services for small businesses
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Consulting and investment services are provided to organizations across sectors.
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Advisory and analytics services are provided by Gallup.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Roamler
Frequently Asked Questions about Roamler
When was Roamler founded?
Roamler was founded in 2011.
Where is Roamler located?
Roamler is headquartered in Amsterdam, Netherlands.
Who is the current CEO of Roamler?
Jeroen Ten Haave is the current CEO of Roamler.
Is Roamler a funded company?
Roamler is a funded company, having raised a total of $28.31M across 4 funding rounds to date.
What does Roamler do?
Roamler is a provider of solutions for B2B crowdsourced store audits. Its product Roamlerretail uses a mobile workforce to collect detailed location-based information which is supported by verified photo evidence. These results are directly available online and can be assessed through a customer portal. Other solutions include Roamlertech, Roamlercare, among others which enable users to execute installations, provide services, offer healthcare assistance to communities of patients, and more. It is available for iOS and Android phones. Companys clientele includes Coca Cola, Samsung, Philips, Heineken, among others.
What products or services does Roamler offer?
Roamler offers In-store Insights, Mystery Shopping, and Location Database.
How many acquisitions has Roamler made?
Who are Roamler's investors?
Roamler has 4 investors. Key investors include Smollan, Endeit Capital, SmartFin, and Achmea Innovation Fund.
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