Roamler

Amsterdam, Netherlands Founded: 2011 • Age: 15 yrs
Crowdsourced store audits are enabled through mobile workforce solutions.
Annual revenue - Latest available
Total funding $28.3M 4 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Roamler

Roamler is a company based in Amsterdam (Netherlands) founded in 2011 by Wiggert De Haan and Martijn Nijhuis. Roamler has raised $28.31 million across 4 funding rounds from investors including Smollan, Endeit Capital and SmartFin. Roamler has completed 2 acquisitions, including Datlinq and Mobeye. Roamler offers products and services including In-store Insights, Mystery Shopping, and Location Database. Roamler operates in a competitive market with competitors including Aon, HR Path, Azets, Mercer and Gallup, among others.

  • Headquarter Amsterdam, Netherlands
  • Founders Wiggert De Haan, Martijn Nijhuis
  • Sectors
    Business Services
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Roamler B.V.
Operational Areas
Business Services → Professional & Consulting Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $28.31 M (USD)

    in 4 rounds

  • Latest Funding Round
    $22.5 M (USD), Series B

    Jun 18, 2020

  • Investors
    Smollan

    & 3 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    Datlinq

    & 1 more

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Products & Services of Roamler

Roamler offers a comprehensive portfolio of products and services, including In-store Insights, Mystery Shopping, and Location Database.

Product name locked
Category locked
Primary

Platform for tracking retail KPIs and gathering evidence-based data.

Product name locked
Category locked
Locked

Service to assess brand compliance in retail environments.

Product name locked
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Tool for discovering market potential and distribution channels.

People of Roamler

Headcount 50-200
Employee Profiles 45
Employee Profiles
People
Tanguy Bochaton
DevOps Engineer
People
Duncan Miller
VP of BI
People
Emilyne Faure
Responsable De Projet
People
Karim A.
Chief Technology Officer

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Funding Insights of Roamler

Roamler has successfully raised a total of $28.31M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $22.5 million completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Roamler

Roamler has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Smollan, Endeit Capital and SmartFin.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Edtech, digital media, eCommerce companies are funded by Endeit Capital.
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Growth-stage tech investments in Europe are managed by SmartFin.
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Investments are made in innovative startups and scale-ups by Achmea.
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Investor details for Roamler

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Roamler

Roamler has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Datlinq and Mobeye.

Investments
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Investment portfolio details for Roamler

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Crowdsourcing real-time field data via mobile application with the hep of customers
Locked Locked 2013 Locked
AI-based market research solutions are delivered through Datlinq's platform.
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Complete acquisition details for Roamler

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Roamler

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Detailed financials for Roamler

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  • Profit trends
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Roamler Comparisons

Roamler Primary company
Description
Crowdsourced store audits are enabled through mobile workfor...
Location
Amsterdam, Netherlands
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Roamler

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Competitors of Roamler

Roamler operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aon, HR Path, Azets, Mercer and Gallup, among others.

Company Name Domain Founded year HQ Location Description
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Insurance brokerage and risk management services are provided worldwide.
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HR and payroll outsourcing plus consulting services are provided.
Locked Locked Locked
Online accounting, tax, and audit management services for small businesses
Locked Locked Locked
Consulting and investment services are provided to organizations across sectors.
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Advisory and analytics services are provided by Gallup.
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Detailed competitors of Roamler

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  • Domains and locations
  • Full company profiles
  • Operating metrics
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Latest news on Roamler

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Complete news archive for Roamler

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Roamler

Roamler was founded in 2011.

Roamler is headquartered in Amsterdam, Netherlands.

Jeroen Ten Haave is the current CEO of Roamler.

Roamler is a funded company, having raised a total of $28.31M across 4 funding rounds to date.

Roamler is a provider of solutions for B2B crowdsourced store audits. Its product Roamlerretail uses a mobile workforce to collect detailed location-based information which is supported by verified photo evidence. These results are directly available online and can be assessed through a customer portal. Other solutions include Roamlertech, Roamlercare, among others which enable users to execute installations, provide services, offer healthcare assistance to communities of patients, and more. It is available for iOS and Android phones. Companys clientele includes Coca Cola, Samsung, Philips, Heineken, among others.

Roamler's top competitors include HR Path, Gallup and Aon.

Roamler offers In-store Insights, Mystery Shopping, and Location Database.

Roamler has made 2 acquisitions, including Datlinq, and Mobeye.

Roamler has 4 investors. Key investors include Smollan, Endeit Capital, SmartFin, and Achmea Innovation Fund.

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