About Rocky Brands
Rocky Brands is a publicly listed company based in Nelsonville (United States) founded in 1932. It operates as an a portfolio of footwear and apparel brands is manufactured. The company has 2,540 employees. Rocky Brands has completed 4 acquisitions, including Creative Recreation, Servus and The Original Muckboot Company. Its chief executive is Jason Brooks. Its website rockybrands.com draws about 19 thousand monthly visits. Its focus areas include Consumer Goods, Footwear Brands and Multi-Category.
Company details
Rocky Brands was founded in 1932 and is headquartered in Nelsonville, United States. Operations focus on the manufacturing of footwear and apparel within the consumer goods sector. A range of products, including boots, work shoes, and casual shoes, is produced under multiple brands. Emphasis is placed on durability and comfort to address varied customer demands. Involvement in community support programs is maintained alongside core production activities.
- Headquarters Nelsonville, United States
- Employees 2,540
- Stage Public
- SectorsConsumer
- Website rockybrands.com
- Social LinkedIn X Facebook
- Legal Name Rocky Brands, Inc.
- Annual Revenue$481.98 M (USD)6.22as on Dec 31, 2025
- Net Profit$22.27 M (USD)95.61as on Dec 31, 2025
- EBITDA$47.03 M (USD)13.83as on Dec 31, 2025
- Latest Funding Round$75M (USD), Debt – Conventional
Feb 2019
- Investors
- Employee Count2,540
- Investments & AcquisitionsCreative Recreation
& 3 more
Funding Insights of Rocky Brands
- Total Rounds 1
- Last Round Debt – Conventional — $75M
- First Round $75M
(Feb 2019)
- Investors Count 1
All 1 funding rounds of Rocky Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2019 | $75M | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in Rocky Brands
Rocky Brands has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Huntington National Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking services are provided across the United States. | 1866 | huntington.com | Shelton, United States |
Investor details for Rocky Brands
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People of Rocky Brands
127 people are tracked at Rocky Brands (27 in leadership, 10 in board & advisors, 90 in team); the tracked headcount is 2,540.
| Name | Role | Group |
|---|---|---|
Jason Brooks | CEO & President | Leadership |
Thomas D. Robertson | EVP & CFO | Leadership |
Jason S. Brooks | President & CEO | Leadership |
Amy Williams | Vice President, Global Customer Experience | Leadership |
Wortham Byron | SR VP Sales, Marketing, And Product Development | Leadership |
Christopher Payne | Director, Digital Web Experience | Leadership |
Jordan Anderson | Director, Footwear Product Development | Leadership |
David P. Dixon | President, Manufacturing/Sourcing Operations | Leadership |
Byron Wortham | President, Core Brand Sales, Marketing & P.D. | Leadership |
Dave Degenhardt | Director Of Operations | Leadership |
Jordan Gottke | Vice President And Brand Gm, Georgia Boot | Leadership |
Mark Dean | Vp, Military Sales | Leadership |
Tom Robertson | Chief Operating Officer | Leadership |
Patrick T. Hosler | Senior Vice President Global Supply Chain And Logistics | Leadership |
Heather Fisk | Director Creative Services | Leadership |
Jessica Kasler | Sr. Director Sales & Order Fulfillment | Leadership |
Mike Roundhouse | Vp, General Manager Of Xtratuf At Rocky Brands, Inc. | Leadership |
Kasey Lacourse | Sr. Director Of Product Development | Leadership |
Julie Zoellner | Vp, Corporate Controller | Leadership |
Stephen Crook | Director, Sales And Financial Development | Leadership |
107 more people are available in the full profile.
Complete people profiles for Rocky Brands
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IPO & Listings of Rocky Brands
Rocky Brands is a publicly listed company on the NASDAQ with ticker symbol RCKY in USA, operating in the Consumer non-durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date05 Feb 1993
- Listed onNASDAQ: RCKY
- Listed entityRocky Brands, Inc.
- Exchange sectorConsumer non-durables
- ISINUS7745151008
- Share price$45.67 (-0.17% on the day) · 2026-10-13
- Market capitalisation$342.2M
- Price to earnings12.0
- EPS (diluted, trailing year)$3.81
- Dividend yield1.42%
- Volume (last session)24,647
Financials of Rocky Brands
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $482.0M | $22.3M | $47.0M |
| 2024 | $453.8M | $11.4M | $41.3M |
| 2023 | $461.8M | $10.4M | $50.6M |
| 2022 | $615.5M | $20.5M | $59.9M |
| 2021 | $514.2M | $20.6M | $59.2M |
Detailed financial statements for Rocky Brands
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Investments & Acquisitions by Rocky Brands
Rocky Brands has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Creative Recreation, Servus and The Original Muckboot Company.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Waterproof PVC and neoprene boots are produced by Servus. | servusproducts.com | Nelsonville, United States | 1992 | Mar 2021 | •••• | |
Provider of educational content on precious metals investment | muckbootcompany.com | North Smithfield, United States | 1999 | Jan 2021 | •••• | |
Internet-first brand offering boots | xtratuf.com | United States | 1962 | Jan 2021 | •••• | |
Sneakers and apparel are offered by an internet-first brand. | cr8rec.com | Los Angeles, United States | 2002 | Oct 2013 | •••• |
Complete acquisition details for Rocky Brands
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Timeline of Rocky Brands
7 dated milestones of Rocky Brands across 89 years, from founding to its latest funding, stage changes and deals.
- Founded Rocky Brands is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Creative Recreation.
- Funding First funding round of $75.0M.
- Acquisition Acquires XTRATUF.
- Acquisition Acquires The Original Muckboot Company.
- Acquisition Acquires Servus.
Web traffic of Rocky Brands
The website of Rocky Brands (rockybrands.com) receives about 18.8K visits a month.
- Monthly visits18.8K
▲ 12.2% vs previous month
Websites whose visitors overlap most with Rocky Brands. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
minnesotaworkwear.com | minnesotaworkwear.com | 100% | – | – | – |
georgiaboot.com | georgiaboot.com | 84% | – | #175,532 | – |
lehighsafetyshoes.com | lehighsafetyshoes.com | 84% | – | #399,655 | – |
| lehighoutfitters.com | 81% | – | #2,143,664 | View details | |
bootbay.com | bootbay.com | 80% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Rocky Brands
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- 8 similar websites
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Top companies in Footwear Brands
10 companies that operate in the same segment as Rocky Brands (Footwear Brands), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of footwear | 2002 | Broomfield, Colorado, United States | – | USD 4.04 B | 7,910 | |
Internet first brand offering eco-friendly footwear for men and women | 2015 | San Francisco, California, United States | USD 254.66 M | USD 152.47 M | 388 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Designer footwear and accessories are designed and marketed worldwide. | 1990 | New York, New York, United States | – | USD 2.53 B | 4,800 | |
Casual footwear and fashion accessories are offered by Arezzo. | 1972 | Cariacica, Espirito Santo, Brazil | USD 43.59 M | USD 2.16 B | – | |
Footwear, apparel, and accessories for multiple sports are provided globally. | 1949 | Chiba, Chiba, Japan | – | USD 66.94 M | – | |
Multi-category footwear for men, women, and kids is sold online. | 2005 | Delhi, Delhi, India | USD 48.76 M | USD 189.08 M | 7,750 | |
Manufacturer of slippers, sandals, and sports & casual shoes | 1976 | Rohtak, Haryana, India | – | USD 287.67 M | 19,960 | |
Online platform for purchasing top international fashion and footwear brands. | 2016 | Bengaluru, Karnataka, India | – | – | – | |
Internet first brand of men, women and kids footwear products | 1992 | Manhattan Beach, California, United States | – | USD 19.07 M | 382 |
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Related news about Rocky Brands
Complete news archive for Rocky Brands
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Frequently Asked Questions about Rocky Brands
Rocky Brands was founded in 1932 and raised its 1st funding round 87 years after it was founded.
Rocky Brands is headquartered in Nelsonville, United States. It is registered at Nelsonville, Ohio, United States.
Jason Brooks is the current CEO of Rocky Brands.
Rocky Brands has 2,540 employees.
Annual revenue of Rocky Brands is $481.98M as on Dec 31, 2025.
Rocky Brands was founded in 1932 and is headquartered in Nelsonville, United States. Operations focus on the manufacturing of footwear and apparel within the consumer goods sector. A range of products, including boots, work shoes, and casual shoes, is produced under multiple brands. Emphasis is placed on durability and comfort to address varied customer demands. Involvement in community support programs is maintained alongside core production activities.
Yes, Rocky Brands is publicly traded on NASDAQ under the ticker symbol RCKY.
Rocky Brands has made 4 acquisitions, including Creative Recreation, Servus, and The Original Muckboot Company.
Rocky Brands has 1 investor. Key investors include Huntington National Bank.