About XTRATUF
XTRATUF is a Retail company based in United States founded in 1962, and was acquired by Rocky Brands in January 2021. It operates as an internet-first brand offering boots. Its website xtratuf.com draws about 136 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Footwear. Its competitors include ShoeDazzle, Thursday Boot Company, OluKai, Seavees and Jack Erwin and 3 more; 6 of its 8 listed competitors have raised funding.
Company details
XTRATUF was established in 1962 in the United States as an internet-first brand in the footwear sector. A selection of boots, including ankle deck, work, tall, fishing, and leather types, is provided for men, women, and children. Additional items such as shoes and limited headwears are also available through its online operations. The focus remains on durable options suited for various activities.
- Headquarters United States
- Stage Acquired
- SectorsRetail
- Website category Sports
- Email••••••••
- Phone•••• ••••
- Website xtratuf.com
- Social X Facebook Instagram YouTube
- Acquired by Rocky Brands (Jan 2021)
- Investors
- Acquired byRocky Brands
(Jan 2021)
Apps and channels of XTRATUF
its YouTube channel XTRATUF has 1.16K subscribers and 29 videos.
Videos from XTRATUF
The most watched videos on XTRATUF's YouTube channel, XTRATUF (1.16K subscribers). Click a video to play it here.
More on XTRATUF.
Investors in XTRATUF
XTRATUF has secured backing from 1 investor. Prominent investors backing the company include Rocky Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A portfolio of footwear and apparel brands is manufactured. | 1932 | rockybrands.com | Nelsonville, United States |
Investor details for XTRATUF
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Timeline of XTRATUF
2 dated milestones of XTRATUF across 59 years, from founding to its latest funding, stage changes and deals.
- Founded XTRATUF is founded.
- Exit Acquired by Rocky Brands.
Competitors of XTRATUF
XTRATUF has 8 listed competitors in our database, 6 of them funded. They include ShoeDazzle, Thursday Boot Company, OluKai, Seavees and Jack Erwin, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shoedazzle.com | 2009 | El Segundo, United States | $66M | – | Subscription-based shoes and accessories are offered online by ShoeDazzle. | |
| thursdayboots.com | 2014 | New York, United States | – | – | Manufactures footwear for men and women | |
| olukai.com | 2005 | Irvine, United States | $3.15M | 132 | Premium footwear for ocean lifestyle is manufactured by OluKai. | |
| seavees.com | 2009 | Santa Barbara, United States | $1.16M | 16 | Casual footwear is offered online by Seavees. | |
| jackerwin.com | 2013 | New York, United States | $11.75M | – | Internet first brand offering multi-category footwear for men and women | |
| donorsplay.com | 2011 | San Francisco, United States | $400,000 | – | Manages an e-commerce store focused on women's footwear. | |
| antoniasaintny.com | 2017 | Long Island, United States | – | – | Provides a proprietary line of high-quality footwear designs. | |
| ohshoes.com | 2003 | Portland, United States | $250,151 | – | Oh Shoes is a private label footwear brand specializing in stylish options for women. |
Detailed competitors of XTRATUF
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- Full competitor set
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Web traffic of XTRATUF
The website of XTRATUF (xtratuf.com) receives about 136K visits a month and ranks #129,490 among all websites worldwide, #4,201 in Sports.
- Monthly visits136K
▼ 48.9% vs previous month
- Unique visitors161.1K
per month
- Global rank#129,490
among all websites
- Category rank#4,201
Sports · Sports
- Bounce rate42%
- Pages per visit4.7
- Average visit2 min 27 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with XTRATUF. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rei.com | 100% | – | #1,699 | View details | |
| basspro.com | 82% | 14.5M | #2,375 | View details | |
| westmarine.com | 81% | 1.3M | #36,930 | View details | |
gear-up.com | gear-up.com | 80% | – | – | – |
| sportsmansguide.com | 80% | 2.1M | #21,523 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for XTRATUF
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- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as XTRATUF (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Related news about Xtratuf
Complete news archive for XTRATUF
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Frequently Asked Questions about XTRATUF
XTRATUF was founded in 1962.
XTRATUF is headquartered in United States.
XTRATUF was established in 1962 in the United States as an internet-first brand in the footwear sector. A selection of boots, including ankle deck, work, tall, fishing, and leather types, is provided for men, women, and children. Additional items such as shoes and limited headwears are also available through its online operations. The focus remains on durable options suited for various activities.
XTRATUF's top competitors include Thursday Boot Company, OluKai and Seavees.
XTRATUF has 1 investor. Key investors include Rocky Brands.
Yes. XTRATUF was acquired by Rocky Brands in January 2021.
The website of XTRATUF receives about 136 thousand visits a month and ranks #129,490 among all websites worldwide.