About ROKA
ROKA is a company based in Dallas (United States) founded in 2011. ROKA has raised $48.99 million across 5 funding rounds. The company has 53 employees. ROKA operates in a competitive market with competitors including Abominable Labs, TriEye, ENGO, Victorise and Flex Optics Eyewear, among others.
- Annual Revenue$41.62 K (USD)31as on Dec 31, 2022
- Net Profit$24.14 K (USD)45as on Dec 31, 2022
- Total Equity Funding$48.99M (USD)
in 5 rounds
- Latest Funding Round$18.88M (USD), Series B
Apr 2018
- Employee Count53
Funding Insights of ROKA
ROKA has successfully raised a total of $48.99M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $18.88 million completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $48.99M
- Total Rounds 5
- Last Round Series B — $18.88M
- First Round $3M
(Nov 2015)
All 5 funding rounds of ROKA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2018 | $18.88M | Series B | – | – | – |
| Jun 2016 | $12.05M | Series A | – | – | – |
| Jun 2016 | $12.05M | Series A | – | – | – |
| Nov 2015 | $3M | Seed | – | – | – |
| Nov 2015 | $3M | Seed | – | – | – |
People of ROKA
18 people are tracked at ROKA (9 in leadership, 9 in team); the tracked headcount is 53.
| Name | Role | Group |
|---|---|---|
Robert Vance | Director Of Manufacturing | Leadership |
Toby Rohrbach | Vice President Of Product Design | Leadership |
Rob Canales | Co-Founder & CEO | Leadership |
Cody Radcliff | Design Director | Leadership |
Todd Bischoff | VP Of Creative | Leadership |
James Lareau | Director Of Prototype Development | Leadership |
Ellen Wirry | Director Of Performance Marketing | Leadership |
Brett Lillmars | Director Of Operations | Leadership |
Darby Pollock | Vice President Of Merchandising | Leadership |
Dan Hatcher | Supply Chain Manager | Team |
Travis Neal | Procurement And Logistics Specialist | Team |
Cavan Reilly | People Operations Manager | Team |
Hufrid Avari | Senior Product Development Engineer | Team |
Lisa Tatum | Accounting Supervisor | Team |
Chloe Cline | Staff Accountant | Team |
Yiqing (Cara) Liu | Senior Accountant | Team |
Robert Rodriguez | Warehouse Manager | Team |
Dan Silvers | Contract Software Engineer | Team |
Complete people profiles for ROKA
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of ROKA
3 dated milestones of ROKA across 7 years, from founding to its latest funding, stage changes and deals.
- Founded ROKA is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series B, of $18.9M.
Competitors of ROKA
ROKA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Abominable Labs, TriEye, ENGO, Victorise and Flex Optics Eyewear, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| abom.com | 2014 | Portland, United States | $18.38M | – | Fog-free goggles are developed using patented KLAIR technology. | |
| trieye.com | 2011 | Svelvik, Norway | $20M | 1 | Multi-sports eyewear is provided by TriEye via an internet-first model. | |
| engoeyewear.com | 2020 | Grenoble, France | – | – | Smart eyewear is developed for athletes to monitor performance data. | |
| victorise.com | 2016 | Carlsbad, United States | – | – | Data tracking software and AR wearables are developed for athletes. | |
| flexopticseyewear.com | 2016 | Marietta, United States | – | – | Produces high-quality eyewear designed for multiple sports activities. | |
| vima.com | 1996 | Oklahoma, United States | – | – | Wearable glasses for athletes' strobe training are provided. |
Detailed competitors of ROKA
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of ROKA
The website of ROKA (roka.com) receives about 343.4K visits a month and ranks #86,734 among all websites worldwide, #2,816 in Sports.
- Monthly visits343.4K
▼ 23.1% vs previous month
- Unique visitors213.5K
per month
- Global rank#86,734
among all websites
- Category rank#2,816
Sports · Sports
- Bounce rate38%
- Pages per visit4.6
- Average visit1 min 38 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with ROKA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rokamultisport.com | rokamultisport.com | 100% | – | #422,453 | – |
| oakley.com | 94% | 6.6M | #7,183 | View details | |
| rei.com | 88% | – | #1,699 | View details | |
| shadyrays.com | 84% | 339.1K | #87,923 | View details | |
| smithoptics.com | 83% | – | #26,519 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ROKA
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Roka
Complete news archive for ROKA
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to ROKA
10 companies that operate in the same segment as ROKA (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,100 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 1.34 B | USD 509.95 K | – | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 99.06 M | – | – | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 212 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – |
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Frequently Asked Questions about ROKA
ROKA was founded in 2011 and raised its 1st funding round 4 years after it was founded.
ROKA is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.
ROKA is a funded company, having raised a total of $48.99M across 5 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Nov 2015.
ROKA has 53 employees.
Annual revenue of ROKA is $41.62K as on Dec 31, 2022.
Roka was founded in 2011 in Dallas, United States, as a private label brand in the performance apparel sector. Products including swimming, cycling, and running gear, wetsuits, sunglasses, and patented eyewear are provided through an internet-first model. Operations focus on triathlon equipment, such as optics for open-water visibility and outfits used by Olympic athletes in 2016. The company serves customers in the United States and internationally.
ROKA's top competitors include Abominable Labs, TriEye and ENGO.
The website of ROKA receives about 343 thousand visits a month and ranks #86,734 among all websites worldwide.