About Rokid
Rokid is a Technology company based in Redwood City (United States) founded in 2014 by Mingming Zhu. Artificial intelligence-based smart AR glasses are provided for information exchange. Rokid has raised $5.58 million across 2 funding rounds from investors including Bilibili, Kickstarter and UBS. The company has 165 employees. Rokid was last valued at $1 billion in November 2025. Its chief executive, as recorded, is Mingming Zhu. Its website rokid.com draws about 551 thousand monthly visits. Its focus areas include High Tech, Augmented Reality, Display Devices and Screen-based. Its competitors include Magic Leap, ARKH and Nimo; 2 of its 3 listed competitors have raised funding.
Company details
Rokid was founded in 2014 and is headquartered in Redwood City, United States. Operations focus on the augmented reality sector, where artificial intelligence and deep learning technologies are integrated into smart glasses. These devices enable two-way information exchange to deliver data and execute tasks, primarily for family and industrial applications. The product lineup includes thermometer-equipped glasses and visualization head-mounted gears designed for industry use.
- Total Equity Funding$5.58M (USD)
in 2 rounds
- Latest Funding Round$2.58M (USD), Series C
Feb 2026
- InvestorsBilibili
& 19 more
- Employee Count165
Apps and channels of Rokid
its YouTube channel Rokid has 4.89K subscribers and 30 videos.
Videos from Rokid
The most watched videos on Rokid's YouTube channel, Rokid (4.89K subscribers). Click a video to play it here.
More on Rokid.
Funding Insights of Rokid
Rokid has successfully raised a total of $5.58M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $2.58 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.58M
- Total Rounds 2
- Last Round Series C — $2.58M
- First Round $3M
(Oct 2025)
- Investors Count 20
All 2 funding rounds of Rokid with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | Series C | – | – | ||
| Oct 2025 | $3M | Seed | – | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Rokid
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $1B (Nov 2025). 20 investors in total: 20 institutional.
Investors in Rokid
Rokid has secured backing from 20 investors, including institutional and venture fund investors. Prominent investors backing the company include Bilibili, Kickstarter and UBS.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| dh-capital.cn | ||||
| huajinct.com | ||||
| benzcap.com | ||||
| sensecapital.com | ||||
Venture capital fund focused on multiple sectors | visionpluscapital.com | Hangzhou, China | ||
Sector-agnostic investments are made in early-stage Asia Pacific startups. | 1959 | cdibcapitalgroup.com | Taipei, Taiwan | |
| chunxiao.cn | ||||
| advantechcapital.com | ||||
Seed and early-stage investments are focused on US companies. | waldenvc.com | Woodside, United States | ||
Venture capital firm | idgcapital.com | New York, United States |
Investor details for Rokid
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Rokid
1 people are tracked at Rokid (1 in leadership); the tracked headcount is 165.
| Name | Role | Group |
|---|---|---|
Mingming Zhu | Co-Founder & CEO | Leadership |
Complete people profiles for Rokid
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Timeline of Rokid
4 dated milestones of Rokid across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Rokid is founded.
- Milestone Reaches Unicorn status.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series C, of $2.6M.
Competitors of Rokid
Rokid has 3 listed competitors in our database, 2 of them funded. They include Magic Leap, ARKH and Nimo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| magicleap.com | 2011 | Plantation, United States | $3.48B | 824 | Head-mounted virtual retinal displays for augmented reality viewing are provided. | |
| arkh.com | 1998 | Dallas, United States | Provider of spatial computing devices | |||
| nimoplanet.com | 2016 | Milpitas, United States | $100,000 | Spatial computing wearable devices are provided for multi-screen workspaces. |
Detailed competitors of Rokid
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Rokid
The website of Rokid (rokid.com) receives about 550.6K visits a month and ranks #89,297 among all websites worldwide, #10,471 in Computers Electronics and Technology.
- Monthly visits550.6K
- Unique visitors219.2K
per month
- Global rank#89,297
among all websites
- Category rank#10,471
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate37%
- Pages per visit3.1
- Average visit2 min 09 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Rokid. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| xrtoday.com | 100% | #447,315 | View details | ||
spectacles.com | spectacles.com | 100% | #298,784 | – | |
unboundxr.fr | unboundxr.fr | 100% | #1,317,623 | – | |
vrtuoluo.cn | vrtuoluo.cn | 100% | #760,819 | – | |
threesixtycameras.com | threesixtycameras.com | 100% | #627,188 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rokid
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Verified entity values are shown only after access is granted.
Top companies in Augmented & Virtual Reality Solutions
3 companies that operate in the same segment as Rokid (Augmented & Virtual Reality Solutions) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Augmented reality mobile games are designed and developed. | 2011 | San Francisco, California, United States | USD 772.84 M | USD 166.77 K | 584 | |
Hardware-based iPad games for children are developed. | 2013 | Palo Alto, California, United States | USD 36 M | 112 | ||
Provider of wearable heads-up display for industrial workers | 2016 | Vancouver, Washington, United States | USD 145.48 M | USD 1.11 M | 19 |
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Related news about Rokid
Complete news archive for Rokid
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Frequently Asked Questions about Rokid
Rokid was founded in 2014 and raised its 1st funding round 11 years after it was founded.
Rokid is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Mingming Zhu is the CEO of Rokid, as recorded in our data. They have also founded this company.
Rokid is a funded company, having raised a total of $5.58M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Oct 2025.
Rokid has 165 employees.
Rokid was founded in 2014 and is headquartered in Redwood City, United States. Operations focus on the augmented reality sector, where artificial intelligence and deep learning technologies are integrated into smart glasses. These devices enable two-way information exchange to deliver data and execute tasks, primarily for family and industrial applications. The product lineup includes thermometer-equipped glasses and visualization head-mounted gears designed for industry use.
Rokid's top competitors include Magic Leap, ARKH and Nimo.
Rokid has 20 investors. Key investors include Bilibili, Kickstarter, UBS, Fosun, and Temasek.
The valuation of Rokid is $1B as of Nov 2025.
The website of Rokid receives about 551 thousand visits a month and ranks #89,297 among all websites worldwide.