About ROOK
ROOK is a Healthcare company based in Spring (United States) founded in 2019 by Jose Ivan Esquivel Mendoza, Marco Benitez, and Daniel Martinez Aguilar. It operates as an API integration for fitness and healthcare platforms is offered. ROOK has raised $1.7 million across 1 funding round from investors including Harvard Business School, Techstars and SpeechIQ. Its chief executive is Marco Benitez. Its website tryrook.io draws about 13 thousand monthly visits. ROOK offers products and services including Wearable API and Health Score. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Tracking and Monitoring. Its legal entity is Rookeries Development Corp. Its competitors include Runtastic, Elite HRV, EveryMove, Mywellness and iNSPIRETEK and 4 more; 5 of its 9 listed competitors have raised funding.
Company details
ROOK was founded in 2019 in Spring, United States, as a provider in the healthtech sector. An API is offered by the company to integrate health metrics from wearables into existing applications and software. Data-driven recommendations are generated for users. The service is utilized by fitness, wellness, and health providers for data validation, user engagement, activity analysis, and telehealth monitoring. Operations focus on embedding metrics to support platform interoperability.
- Headquarters Spring, United States
- Founders Jose Ivan Esquivel Mendoza, Marco Benitez, Daniel Martinez Aguilar
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website tryrook.io
- Social LinkedIn
- Legal Name Rookeries Development Corp
- Total Equity Funding$1.7M (USD)
in 1 rounds
- Latest Funding Round$1.7M (USD), Seed
Mar 2023
- InvestorsHarvard Business School
& 14 more
Products & Services of ROOK
ROOK offers a comprehensive portfolio of products and services, including Wearable API and Health Score.
API for connecting and processing health data from wearables.
Tool for analyzing biomarkers to predict user behaviors.
Funding Insights of ROOK
ROOK has successfully raised a total of $1.7M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.7 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.7M
- Total Rounds 1
- Last Round Seed — $1.7M
- First Round $1.7M
(Mar 2023)
- Investors Count 15
All 1 funding rounds of ROOK with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $1.7M | Seed | – | NuFund |
15 investors in total: 14 institutional and 1 angel.
Investors in ROOK
ROOK has secured backing from 15 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Harvard Business School, Techstars and SpeechIQ.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technology sectors are invested in by NuFund venture capital firm. | – | nufund.com | San Diego, United States | |
Early-stage venture syndicate supporting software and technology companies. | 2020 | allied.vc | Canada | |
Cross Ocean Ventures is recognized as an early-stage investment fund supporting international founders. | – | crossoceanfund.com | San Diego, USA | |
US focused VC firm investing in seed and early stage | – | hilltopventurepartners.com | Denver, United States | |
A venture capital firm focused on tech startups in Colombia. | – | irievc.com | Colombia | |
Liebenthal Ventures is engaged in angel investing across industries. | 2013 | liebenthalventures.com | - | |
Investments in early-stage tech firms and consumer brands are made. | – | manaventures.vc | San Francisco, United States | |
Pre-seed and seed-stage startups are invested in by MCMA Ventures. | – | mcma.ventures | Boulder, United States | |
Sports sector startups are accelerated through a focused program. | – | stadiaventures.com | St. Louis, United States | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States |
Investor details for ROOK
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of ROOK
3 people are tracked at ROOK (3 in leadership).
| Name | Role | Group |
|---|---|---|
Jose Ivan Esquivel Mendoza | Co-Founder | Leadership |
Marco Benitez | Co-Founder & CEO | Leadership |
Daniel Martinez Aguilar | Co-Founder | Leadership |
Complete people profiles for ROOK
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of ROOK
2 dated milestones of ROOK across 4 years, from founding to its latest funding, stage changes and deals.
- Founded ROOK is founded.
- Funding First funding round of $1.7M.
Competitors of ROOK
ROOK has 9 listed competitors in our database, 5 of them funded. They include Runtastic, Elite HRV, EveryMove, Mywellness and iNSPIRETEK, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| runtastic.com | 2009 | Pasching, Austria | $188,000 | – | Fitness metrics are tracked via mobile apps and hardware. | |
| elitehrv.com | 2014 | Austin, United States | $16M | 1 | HRV system developed for recovery and stress management. | |
| everymove.org | 2011 | Seattle, United States | $6.57M | – | Monitoring and social network app for fitness | |
| mywellness.com | 1999 | Cesena, Italy | – | – | CRM software for gyms to handle bookings, payments, and member engagement. | |
| inspiretek.io | 2020 | Brisbane, Australia | $2.5M | – | Fitness and health monitoring is enabled via a mobile application. | |
| appyhapps.nl | 2014 | Drachten, Netherlands | – | – | Develops Android and iOS apps for health data syncing and tinnitus therapy services. | |
| deltatrainer.fit | 2019 | Pittsburgh, United States | $4.11M | – | Wearable dependent mobile app for fitness training and tracking | |
| fitiv.com | 2016 | Moncton, Canada | – | – | Offers app-based tools for training, recovery, and achieving fitness goals. | |
| firstbeat.com | 2002 | Jyvaskyla, Finland | – | – | Physiology and heartbeat analytics for sports and well-being. |
Detailed competitors of ROOK
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ROOK
The website of ROOK (tryrook.io) receives about 13.2K visits a month.
- Monthly visits13.2K
▼ 12.6% vs previous month
Top companies in Fitness & Wellness Platforms
10 companies that operate in the same segment as ROOK (Fitness & Wellness Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 716.99 M | – | 1,832 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | – | 969 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | – | 999 | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | USD 398.5 M | 1,632 | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Subscription-based marketplace for sports and fitness venues is offered. | 2012 | Berlin, Berlin, Germany | USD 198.07 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Rook
Complete news archive for ROOK
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about ROOK
ROOK was founded in 2019 and raised its 1st funding round 4 years after it was founded.
ROOK is headquartered in Spring, United States. It is registered at Spring, Texas, United States.
Marco Benitez is the current CEO of ROOK. They have also founded this company.
ROOK is a funded company, having raised a total of $1.7M across 1 funding round to date. The company's 1st funding round was a Seed of $1.7M, raised on Mar 2023.
ROOK was founded in 2019 in Spring, United States, as a provider in the healthtech sector. An API is offered by the company to integrate health metrics from wearables into existing applications and software. Data-driven recommendations are generated for users. The service is utilized by fitness, wellness, and health providers for data validation, user engagement, activity analysis, and telehealth monitoring. Operations focus on embedding metrics to support platform interoperability.
ROOK offers Wearable API and Health Score.
ROOK has 15 investors. Key investors include Harvard Business School, Techstars, SpeechIQ, NuFund, and Allied Venture Partners.
ROOK operates through Rookeries Development Corp.