About Rosy Soil
Rosy Soil is a company based in New York (United States) founded in 2021 by Chad Massura.. Rosy Soil has raised $3.6 million across 2 funding rounds from investors including Draper Associates, Superorganism and Climate Capital. Rosy Soil offers products and services including Houseplant Soil, Cactus & Succulent Soil, Biochar Booster, and Rosy Soil Tee. Rosy Soil operates in a competitive market with competitors including PlantGem, terraplanter, Stump, 50 Shades of Greed and Grow Trend Box, among others.
- Headquarter New York, United States
- Founders Chad Massura
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3.6 M (USD)
in 2 rounds
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Latest Funding Round
$3.6 M (USD), Seed
Dec 04, 2024
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Investors
Draper Associates
& 3 more
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Employee Count
Employee Count
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Products & Services of Rosy Soil
Rosy Soil offers a comprehensive portfolio of products and services, including Houseplant Soil, Cactus & Succulent Soil, Biochar Booster, and Rosy Soil Tee. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Sustainable mix for promoting healthy houseplant growth and root health.
Specialized blend for cacti drainage and nutrient enhancement.
Additive to improve soil bioactivity and support plant nutrients.
Branded apparel promoting sustainable gardening practices.
Funding Insights of Rosy Soil
Rosy Soil has successfully raised a total of $3.6M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3.6 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $3.6M
- First Round First Round
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2024 | Amount | Seed - Rosy Soil | Valuation |
investors |
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| Jun, 2021 | Amount | Seed - Rosy Soil | Valuation | Climate Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Rosy Soil
Rosy Soil has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Draper Associates, Superorganism and Climate Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage technology companies receive venture capital investments.
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Founded Year | Domain | Location | |
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Superorganism is recognized as a venture firm focused on biodiversity.
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Founded Year | Domain | Location | |
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Venture capital is invested in climate tech startups and entrepreneurs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Rosy Soil
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Rosy Soil
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rosy Soil Comparisons
Competitors of Rosy Soil
Rosy Soil operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PlantGem, terraplanter, Stump, 50 Shades of Greed and Grow Trend Box, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand offering gardening supplies
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering gardening plants and accessories for home enthusiasts.
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| domain | founded_year | HQ Location |
Garden decor products are offered through an internet-first brand.
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| domain | founded_year | HQ Location |
Offers preserved flowers and designs for home decor and energy balance.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand providing subscription-based gardening supplies.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Rosy Soil
When was Rosy Soil founded?
Rosy Soil was founded in 2021.
Where is Rosy Soil located?
Rosy Soil is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Rosy Soil?
Chad Massura is the current CEO of Rosy Soil. They have also founded this company.
Is Rosy Soil a funded company?
Rosy Soil is a funded company, having raised a total of $3.6M across 2 funding rounds to date.
What does Rosy Soil do?
Rosy Soil was founded in 2021 and is headquartered in New York, United States. Operations are focused on the consumer goods sector, specifically plant care products. Biochar-based soil for indoor plants is offered exclusively through an online platform. The company serves customers across the United States with sustainable soil alternatives designed for urban gardening needs. Leadership is provided by founder and CEO Chad Massura.
Who are the top competitors of Rosy Soil?
Rosy Soil's top competitors include PlantGem, Stump and terraplanter.
What products or services does Rosy Soil offer?
Rosy Soil offers Houseplant Soil, Cactus & Succulent Soil, Biochar Booster, and Rosy Soil Tee.
Who are Rosy Soil's investors?
Rosy Soil has 4 investors. Key investors include Draper Associates, Superorganism, Climate Capital, and Boost VC.