Routinely

Amsterdam, Netherlands Founded: 2018 • Age: 8 yrs
Internet first brand offering multi-category natural skin care products

About Routinely

Routinely is a company based in Amsterdam (Netherlands) founded in 2018 by Dick De Leeuw, Charlotte Van Loock, Damien Poelhekke, and Will Tso.. Routinely offers products and services including Golden Vitamin C Serum, Barrier Boost B3 Serum, Reset Bakuchiol Serum, The Guardian Cream, and The Balm Cleanser. Routinely operates in a competitive market with competitors including Unicommerce, SendCloud, Huboo, Anchanto and iVend Retail, among others.

  • Headquarter Amsterdam, Netherlands
  • Founders Dick De Leeuw, Charlotte Van Loock, Damien Poelhekke, Will Tso
  • Sectors
    Transportation, Automotive & Logistics
    Technology Retail Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
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Operational Areas
Transportation, Automotive & Logistics → Supply Chain, Freight & Logistics
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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Products & Services of Routinely

Routinely offers a comprehensive portfolio of products and services, including Golden Vitamin C Serum, Barrier Boost B3 Serum, Reset Bakuchiol Serum, The Guardian Cream, and The Balm Cleanser. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Serum for brightening skin and reducing signs of aging.

Serum to enhance skin barrier and provide hydration.

Serum for anti-aging with natural alternatives to retinol.

Cream for daily protection and skin nourishment.

Cleanser for gentle removal of impurities and buildup.

People of Routinely
Headcount 1-10
Employee Profiles 1
Employee Profiles
People
Miriam Rouw
Chief Executive Officer

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Teams

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Funding Insights of Routinely

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2021 Amount Seed - Routinely Valuation OSCAR&PAUL , 9.5 Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Routinely

Routinely has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Oscar & Paul and Ninepointfive. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital funding is provided for skin care innovation.
Founded Year Domain Location
Venture capital investments are focused on industrial digitization.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Routinely

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Routinely

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Routinely Comparisons

Employees
+
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Competitors of Routinely

Routinely operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Unicommerce, SendCloud, Huboo, Anchanto and iVend Retail, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of e-commerce enablement platform automating order processing, inventory, warehouse, and shipping
domain founded_year HQ Location
Cloud-based multi-carrier shipping platform is provided for e-commerce enterprises.
domain founded_year HQ Location
SaaS-based solutions for e-commerce order fulfillment are provided.
domain founded_year HQ Location
SaaS solutions for e-commerce and logistics operations are delivered.
domain founded_year HQ Location
Cloud-based retail management software is provided for offline stores.
domain founded_year HQ Location
Cloud-enabled asset-light fulfillment services are provided for e-commerce and retail.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Routinely

Frequently Asked Questions about Routinely

When was Routinely founded?

Routinely was founded in 2018 and raised its 1st funding round 3 years after it was founded.

Where is Routinely located?

Routinely is headquartered in Amsterdam, Netherlands.

Who is the current CEO of Routinely?

Damien Poelhekke is the current CEO of Routinely. They have also founded this company.

What does Routinely do?

Routinely was established in 2018 in Amsterdam, Netherlands, as an internet-first brand in the natural skin care sector. Custom serum recommendations are generated through a customer questionnaire on skin type, with an algorithm selecting appropriate active ingredient combinations. Multi-category products are distributed online, supported by mobile applications for Android and iOS users. Operations focus on personalized skin care solutions.

Who are the top competitors of Routinely?

Routinely's top competitors include SendCloud, Anchanto and FlixStock.

What products or services does Routinely offer?

Routinely offers Golden Vitamin C Serum, Barrier Boost B3 Serum, Reset Bakuchiol Serum, The Guardian Cream, and The Balm Cleanser.

Who are Routinely's investors?

Routinely has 2 investors. Key investors include Oscar & Paul, and Ninepointfive.

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